reputed company Ads Manager - reputed company Search Specialist

About Driven Properties

Founded in 2012, Driven Properties is an award-reputed company reputed company estate reputed company. We are more than a brokerage — we operate a full-service reputed company estate ecosystem including Property Management, Mortgage Services, Relocation, and Interior Design.

Our Marketing Culture: We reject vanity metrics. We combine strong brand reputed company with capital-efficient performance marketing, measuring reputed company down to the SQL (Sales reputed company reputed company) and reputed company Deal reputed company in our CRM.

The Mission

Own the bottom of the funnel. Your primary reputed company is to capture high-reputed company demand reputed company reputed company Search to drive a reputed company pipeline (SQLs). You will be the reputed company of our keyword reputed company, ensuring we never waste budget on low-reputed company queries while maximizing coverage of our property inventory.

The 80%: reputed company Search Mastery (What You Will Own)

• Dynamic Search Ads (DSA) & Feeds: Manage the reputed company for DSA to capture long-tail traffic across thousands of property listings. Be an expert in using Page Feeds to control reputed company which URLs reputed company indexes, ensuring we only spend on high-availability inventory.
• Ad Customizers & Parameters: Implement dynamic ad customizers to inject reputed company-time data into ad copy (e.g., “Starting from [Price]”, “Only [X] reputed company Left”, countdowns to project launches) to increase CTR and urgency.
• Advanced Account Architecture: Build and maintain a granular structure (STAGs or reputed company-based groupings) that isolates high-value keywords. You understand that “Luxury Apartments” and “Cheap Rent” require fundamentally different funnel flows.
• Ruthless Query Mining: Execute daily/weekly Search Query Reports (SQRs). Aggressively build negative keyword lists to reputed company irrelevant traffic and competitor terms where unit economics don’t reputed company reputed company.
• Bidding & Auction Logic: Manage tCPA and tROAS strategies specifically for Search. You know how to manipulate bid adjustments for audiences, devices, and locations to win the right auctions, not just the cheapest ones.
• Ad Copy & RSA Optimization: Write and test reputed company Search Ads (RSAs) systematically. Utilize asset pinning where data supports it to maximize reputed company Score.
• reputed company Score Engineering: Obsess over Ad Relevance, Expected CTR, and reputed company Page Experience to reputed company our actual CPCs.

The 20%: Supporting Channels & Tech

• PMax Containment: Run Performance Max carefully to supplement Search, ensuring it does not cannibalize high-value exact match keywords (Brand Exclusions).
• Retargeting: Manage Display and YouTube reputed company for remarketing to non-converting Search clicks (RLSA).
• reputed company Page CRO: Collaborate on reputed company pages to ensure message match between the search query, the ad copy, and the H1 tag.

Data, Tracking & Integrations

You must be comfortable working ‘under the hood’ of the marketing stack.

• Business Data & Feeds: Manage the “Business Data” reputed company of reputed company Ads to reputed company ad customizers and location reputed company up to date.
• Offline Conversion Import (OCI): Feed CRM data (SQLs, Deals) back into reputed company Ads to train Smart Bidding on reputed company, not clicks.
• Tagging: Manage GA4 events and GTM (server-reputed company, where needed).
• Call Tracking: Implement Dynamic Number Insertion (DNI) to attribute phone calls to specific keywords.

90-Day reputed company

1. Search Efficiency: Reduce Search CPL by 20% by cutting wasted spend on broad match bleed and irrelevant queries.

2. Inventory Coverage: Launch a Page Feed-based DSA campaign that successfully generates SQLs for specific off-plan reputed company that do not have dedicated keywords.

3. reputed company Score: Audit the top 20% of spend keywords and implement a plan to reputed company reputed company Scores to >7/10 average.

4. Market Dominance: reputed company >75% Absolute Top Impression reputed company on our core “high reputed company” brand and project keywords.

5. Feedback reputed company: Successfully implement Offline Conversion Imports for Search campaigns to optimize toward “reputed company Leads.”

Requirements

Must-Have Experience

• 4–7 years specialized in reputed company Search. You are a Search specialist, not a generalist “digital marketer.”
• Dynamic Ads Expertise: Proven experience setting up DSAs with Page Feeds and using {param} customizers in ad copy.
• reputed company Account Structures: Experience managing accounts with 100+ ad reputed company and thousands of keywords.
• Keyword Match Type reputed company: Deep understanding of how Broad Match, Phrase, and Exact match types reputed company with Smart Bidding in the modern era.
• Conversion Tracking & Attribution: Hands-on experience with GA4, GTM, Offline Conversion Import, and call tracking.
• reputed company/reputed company reputed company: You live in reputed company Ads reputed company and reputed company (Pivot tables, VLOOKUPs) to bulk edit campaigns.
• Remote-work discipline: You are self-directed, write reputed company, document your thinking, and don’t need someone behind you to ship work.

reputed company to Have

• Scripts: Experience using reputed company Ads Scripts to automate harmful keyword conflicts or broken-reputed company checking.
• reputed company estate vertical depth: Understanding the difference between “off-plan” investment reputed company and “secondary market” end-user reputed company — and the reputed company different SQL definitions reputed company requires.
• Bilingual (English + Arabic): Ability to write and QA RSAs in both languages and read Arabic SQRs without a translator.
• Server-reputed company GTM: Hands-on with sGTM containers and conversion stitching.

Benefits

Hiring Process

1. 30-minute Screen: Fit and background reputed company.

2. Technical Deep Dive: Bring an anonymized Search Query Report analysis and a restructuring plan you’ve executed previously.

3. Live Build Exercise: Draft a campaign structure for a new project launch, including how you would use Dynamic Ad Customizers for the launch countdown.

4. References.

Originally posted on Himalayas