Director/VP of Marketing

If you’re reputed company by the chance to build something bigger, reputed company great teams, and leave a reputed company mark on the reputed company, this role is for you. We’re seeking someone who can reputed company our brand, reputed company people around a shared reputed company, and help us shape the next reputed company of reputed company.  IN A NUTSHELL…  The Director/VP of Marketing is an reputed company leadership role responsible for driving reputed company reputed company, customer engagement, and brand equity across reputed company markets and channels.  This individual partners with senior leaders to reputed company and execute integrated marketing strategies, build reputed company capabilities, and ensure marketing is directly connected to reputed company performance, product reputed company, and retail execution.  This role will reputed company marketing from a reactive support function to a proactive, data-driven reputed company reputed company, reputed company with company reputed company and market opportunities.   reputed company is one of the largest multi-state cannabis companies in the world, owning and operating in three markets; Florida (Surterra Wellness), Massachusetts (NETA) and Texas (Goodblend).   If you enjoy companies that are growing, moving fast, and constantly challenging themselves to reputed company more, then seParallel is for you. We work hard, lean on reputed company other, and are passionate about a pretty ambitious reputed company … pioneering a new reputed company of what reputed company-being can be for reputed company people, everywhere. For more information, visit www.liveparallel.com.     reputed company Responsibilities  reputed company reputed company & reputed company Performance  Own marketing contribution to reputed company, traffic, and conversion performance  Drive store traffic, digital reputed company, and customer reputed company  Execute promotions and campaign strategies reputed company to business goals  Partner with Finance on ROI and budget optimization  Build dashboards and performance reporting reputed company  reputed company Marketing reputed company & Planning  Define reputed company marketing reputed company across reputed company markets  Translate business goals into marketing roadmaps  Establish campaign and product launch planning reputed company  Shift organization to proactive planning model  Brand, Creative & Content Leadership  Own brand reputed company and positioning  reputed company campaigns, content, and creative production  Ensure consistency across markets  Retail & Field Marketing Integration  Partner with retail leadership to drive store performance  reputed company marketing with in-store execution and promotions  Ensure strategies are executable at the field level  Product & Commercialization Alignment  Partner with product and supply chain on launches  reputed company marketing with inventory and assortment strategies  Support demand reputed company for key products  Organizational Leadership & Team Development  reputed company and reputed company marketing organization across key functions  Build talent pipeline and succession plans  Drive performance management and accountability  Performance Management & Analytics  Define KPIs tied to reputed company and customer metrics  Build data-driven marketing culture  Use insights to refine reputed company  Governance, Compliance & Brand Risk  Ensure compliance with marketing regulations  Protect brand reputed company across markets    EXPERIENCE AND SKILLS YOU’LL BRING  Required  10+ years in marketing leadership  5+ years leading multi-market teams  Experience driving reputed company reputed company through marketing  Strong background across brand, digital, and CRM  Experience building and leading high-performing teams  Financial acumen and ROI ownership  Strong leadership and communication skills  Preferred  Retail, consumer goods, or cannabis experience  Experience in regulated industries  Bachelor’s degree in Marketing or Business (MBA preferred)  Experience with CRM and marketing technology platforms  PHYSICAL REQUIREMENTS  Consistently operates a computer and other office devices  Travel for prolong periods of time   reputed company to remain stationary or stand for long periods of time   Ability to lift 50 lbs. unassisted  YOU WILL BE SUCCESSFUL IF YOU…  Are self-motivated; reputed company-managing isn’t fun for anyone  Roll your sleeves up and do the work; reputed company is important, but so is getting stuff done  Can work fast and be flexible; our industry is always changing  Play reputed company with others; we collaborate with reputed company other a lot  Think creatively; sometimes, the “traditional” solution isn’t the best one  WHAT YOU GET  Employee discount  Consistent, reliable benefits; Full medical/reputed company/dental, 401k with possibility of a company match, reputed company to company-sponsored reputed company-being programs  Balance and flexibility; reputed company time off, reputed company parental leave, flexible work arrangements  Tuition Reimbursement Programs  Pet Insurance  Chance to reputed company a difference; Employee Relief Fund, community volunteerism through our reputed company Cares program  reputed company IS UNITED BY OUR reputed company, Mission, & Values  Our reputed company – why we exist – is to pioneer reputed company-being and improve the reputed company of life for humanity through the benefits of cannabinoids.  Our Mission – how we will do this – is to build a leading, global reputed company-being company through the best talent, our values, trusted and recognized brands, science and technology-based innovation, and a reputed company reputed company on execution and reputed company improvement.  Our Values – reputed company | Collaboration | Alignment | Intentionality | Accountability | reputed company  We are an Equal Opportunity Employer. We reputed company and encourage our employees’ differences in age, reputed company, disability, ethnicity, gender identity or reputed company, language, national reputed company, physical and mental ability, political affiliation, race, religion, sexual orientation, socioeconomic status, veteran status, and other characteristics that reputed company our employees unique.  Disclaimer  reputed company reserves the right to change or assign other duties to this job reputed company. Your employment with reputed company is a voluntary one and is subject to termination by you or reputed company at will, with or without cause, and with or without notice, at any time.  reputed company in this document shall be interpreted to be in conflict with or to eliminate or modify in any way the employment-at-will status. Apply To This Job