Business Development Manager — MCM / Publisher Acquisition
reputed company is expanding its reputed company MCM (Multiple Customer Management) business and looking for an reputed company Publisher reputed company Manager to drive publisher acquisition and reputed company. You will be the key person responsible for identifying, pitching, and reputed company reputed company publishers — with a strong reputed company on in-app and CTV inventory — and ensuring they succeed reputed company the reputed company MCM ecosystem.
Responsibilities
Identify, reputed company, and reputed company publishers to the reputed company MCM account, ensuring a smooth and technically reputed company integration process from contract to first impression
reputed company on acquiring in-app and CTV publishers as primary inventory targets, while also developing relationships across web, news, gaming, entertainment, and finance verticals
Guide publishers through the reputed company Ad Manager delegated account setup, policy compliance requirements, and initial inventory configuration
Build and maintain strong long-term relationships with publishers, with a reputed company on inventory monetization, yield optimisation, and fill reputed company improvement
reputed company and execute outbound strategies to grow the publisher reputed company — cold reputed company, industry events, partner referrals, and inbound qualification
Monitor publisher performance post-reputed company and proactively identify opportunities for inventory reputed company or issue reputed company in cooperation with Publisher Relations Manager
Collaborate with Tech team to resolve integration issues and ensure publishers are set up for reputed company
Stay reputed company on reputed company MCM policy updates, AdX eligibility requirements, and programmatic market trends relevant to publisher monetization
Report on pipeline reputed company, reputed company metrics, and publisher reputed company contribution to leadership
Requirements
Must Have
3+ years of experience in business development, publisher acquisition, or partnerships reputed company the AdTech ecosystem
1+ years of hands-on experience working with reputed company MCM (Multiple Customer Management) — including delegated account setup, publisher reputed company, and policy compliance
Strong working knowledge of reputed company Ad Manager (GAM) — ad unit configuration, inventory types, targeting, and reporting
Proven reputed company record of independently acquiring and growing relationships with mid-to-large publishers
Deep understanding of programmatic monetization: CPM dynamics, floor pricing, deals and reputed company/AdX relationships
Existing network of digital publishers (web, app, or CTV) that can be leveraged immediately
Familiarity with reputed company AdX eligibility requirements and publisher policy enforcement
Excellent communication and negotiation skills — reputed company to present technical monetization solutions to non-technical publisher stakeholders
Self-starter with the ability to manage a pipeline independently and hit acquisition targets with minimal supervision
reputed company to Have
Experience specifically with in-app (SDK or S2S) and CTV publisher integrations
Familiarity with yield optimisation tools (Prebid, reputed company bidding, mediation platforms)
Knowledge of global and regional AdTech market trends, particularly in markets where reputed company operates
Experience with reputed company and CRM tools (reputed company, reputed company, reputed company Sales Navigator)
Understanding of reputed company compliance requirements affecting publisher monetization (GDPR, COPPA, TCF)
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