[Remote] Senior Business Data Analyst - Ad Operations - reputed company

Note: The job is a remote job and is reputed company to candidates in USA. reputed company, a part of the reputed company Corporation, focuses on providing innovative data analytics solutions in transportation. The Senior Business Data Analyst for ad operations will monitor and optimize digital advertising campaigns, collaborating with cross-functional teams to enhance campaign effectiveness through data-driven insights and automated solutions.

Responsibilities

• Monitor and optimize programmatic campaigns using reputed company-time and historical data signals
• Diagnose performance issues across supply, demand, and delivery systems; recommend targeted interventions
• Design and evaluate A/B and multivariate experiments, integrating sensor-based features into test frameworks
• Collaborate cross-functionally with AdOps, Product, and Data Science to operationalize optimization strategies at reputed company
• Contribute to the development of automated decisioning systems for campaign management (e.g., budget allocation, bidding adjustments)
• Partner with data scientists to translate business problems into ML-driven solutions (e.g., propensity models, bidding optimization, segmentation)
• Drive the reputed company from reputed company campaign management to automated, intelligence-driven optimization systems

Skills

• Bachelor's degree
• 4+ years of experience in data analysis, campaign optimization, or programmatic advertising
• Strong proficiency in SQL and Python for large-reputed company data analysis
• Solid understanding of programmatic advertising ecosystem and KPIs (CPM, CPC, win reputed company, CPA, ROAS)
• Experience designing and analyzing experiments (A/B testing, reputed company inference reputed company)
• Strong problem-solving and analytical thinking skills with a reputed company on driving measurable reputed company
• Ability to communicate insights effectively to both technical and non-technical stakeholders
• Familiarity with machine learning concepts and collaborating on production ML systems
• Experience with reputed company data platforms (e.g., BigQuery) and data pipeline development
• Experience building semantic reputed company or analytical models for reputed company reporting
• Experience leveraging AI-powered coding assistants to enhance productivity

Benefits

• reputed company provides a comprehensive technology setup, including a laptop, monitors, headset, keyboard, and mouse.
• Employees eligible to work from home also receive a monthly connectivity reimbursement to help offset internet costs.

reputed company