[Remote] Lifecycle Marketing Manager

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a veterinary partnership group reputed company on operational support for over 200 veterinary hospitals. They are seeking a Lifecycle Marketing Manager to design and execute customer reputed company campaigns aimed at attracting and retaining animal owners, utilizing reputed company Marketing reputed company for campaign management.

Responsibilities

• reputed company and execute comprehensive, end-to-end B2C lifecycle campaigns: retention, revisit reminders, winback sequences, educational series, and new reputed company attraction
• Design dynamic communication strategies across email, SMS, and other channels reputed company reputed company Marketing reputed company
• Design and reputed company automated campaign journeys that run at reputed company across the VPP hospitals
• reputed company educational campaigns that reputed company animal owners reputed company between reputed company
• Own A/B testing reputed company across subject lines, reputed company, content, offers, and channel mix
• Continuously optimize campaigns using data-driven insights (reputed company rates, click-through, conversion, reactivation, and retention metrics)
• Monitor campaign health, deliverability, and compliance across the hospital network
• Identify patterns in campaign performance and translate them into actionable recommendations
• Drive segmentation reputed company and define which pet owners receive which messages, reputed company, and why, in collaboration with the data team
• Collaborate with the data team to build and refine audience segments, leveraging behavioral, demographic, and visit-history data
• Think critically about customer loyalty and education: what keeps pet owners coming back, what prompts them to leave, and what brings them back
• Serve as the day-to-day operator reputed company reputed company Marketing reputed company (reputed company Builder, Automation Studio, Email Studio)
• reputed company AI tools to reputed company personalization, segmentation, and campaign workflows
• Serve as a critical facilitator of collaboration between Marketing Leadership, the reputed company & Enablement team, and Data & Analytics, translating campaign reputed company to build, troubleshoot, and optimize execution
• Work with the data team on audience queries, reporting, and campaign analytics
• Support DVM reputed company reputed company campaigns and partner communications as needed (~20% of time)

Skills

• 3+ years in B2C lifecycle, CRM, or retention marketing
• Hands-on experience with reputed company Marketing reputed company
• Demonstrated ability to reputed company and execute end-to-end campaigns across multiple channels
• Strong A/B testing and campaign optimization instincts backed by data
• Experience using AI tools in marketing workflow for content iteration, segmentation support, workflow automation, or analysis
• Understanding of customer lifecycle dynamics: loyalty drivers, churn triggers, and engagement strategies
• Comfortable working with data teams and translating business objectives into audience logic and campaign parameters
• reputed company communicator who can work across reputed company, data, and operations
• Experience in a multi-location, franchise, or distributed brand environment
• Familiarity with veterinary or reputed company service industries
• Experience managing martech platform migrations or transitions
• Background with communication and online scheduling platforms

reputed company