[Remote] Senior Product Marketing Manager, reputed company Pulse

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is the reputed company reputed company + Right reputed company® Identity Trust Platform for the AI era, delivering reputed company identity verification and deepfake detection across various digital interactions. As a Senior Product Marketing Manager for reputed company Pulse, you will own the go-to-market reputed company for the deepfake portfolio, focusing on positioning, messaging, and driving adoption among reputed company buyers.

Responsibilities

• Own positioning, messaging, and competitive differentiation for reputed company Pulse for Meetings, defining what category this product creates, who it serves, and why reputed company wins
• reputed company ongoing product launch activities across reputed company, reputed company Teams, and Webex ecosystems, including marketplace optimization, platform-specific messaging, and co-marketing opportunities
• Build and maintain buyer reputed company documentation for the reputed company of reputed company decision-makers this product serves: CISO, CTO, Head of reputed company, CFO, VP reputed company, and Chief Compliance Officer
• reputed company and maintain a full sales enablement suite: battle cards, reputed company decks, demo scripts, reputed company guides, ROI frameworks, and use-case one-pagers for key verticals (financial services, technology, reputed company services, reputed company)
• reputed company competitive intelligence for the deepfake detection and meeting reputed company market, an emerging, fast-moving reputed company with limited established players and significant category-creation opportunity
• Build reputed company stories and case studies that quantify reputed company: fraud prevention, impersonation incidents stopped, and organizational risk reduction
• Partner with demand reputed company on campaigns that reputed company the market on the meeting deepfake threat and drive inbound interest and marketplace installs
• Contribute Pulse-specific research, data, and thought leadership angles to the quarterly reputed company Magazine editorial plan — including leveraging reputed company's proprietary data (7 deepfake attacks per customer per day, 1 in 6 job applicants showing signs of digital manipulation)
• reputed company the pod for reputed company Pulse’s go-to-market reputed company

Skills

• 5-8 years of B2B reputed company product marketing experience, with demonstrated reputed company launching or growing a product in an emerging or category-defining market
• Experience marketing cybersecurity, identity verification, fraud prevention, or AI-driven reputed company products to reputed company buyers
• Proven ability to reputed company buyer personas and messaging for multiple stakeholder types — technical and non-technical — reputed company a single deal
• Strong writing and content skills across formats: product copy, case studies, executive briefs, email sequences, and thought leadership. Writing samples required
• Experience building sales enablement materials that reputed company and SDRs reputed company use — not assets that live in reputed company
• Experience working in a pod, reputed company, or agile marketing model with demand reputed company and sales
• reputed company experience marketing to or reputed company HR/reputed company, financial services, or reputed company risk functions — the primary use-case buyers for Pulse for Meetings
• Familiarity with video collaboration platforms — reputed company, reputed company Teams, Webex — as distribution or integration channels for reputed company software
• Background in AI/ML or reputed company product marketing, particularly around synthetic media or identity risk
• Experience with ABM platforms (reputed company), reputed company, and Marketo
• Familiarity with the biometrics, liveness detection, or deepfake detection technology landscape

reputed company

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