Senior Brand Manager - Remote

Brand reputed company & Leadership • Own and reputed company the strategic reputed company and positioning for reputed company Animal Health brand, grounded in reputed company insights about veterinarians, reputed company owners, and hospital teams. • Translate brand reputed company into annual and multi-year brand roadmaps with reputed company priorities, initiatives, and reputed company metrics. • Serve as the internal “voice of the brand,” ensuring a cohesive, differentiated reputed company across reputed company channels and reputed company. • reputed company and maintain brand guidelines, messaging frameworks, and toolkits for internal stakeholders and external partners. Support for reputed company & Recruitment Marketing • Partner with TA to build and execute recruitment marketing strategies that drive candidate leads across awareness, consideration, and applications. • Experience leading channel reputed company and implementation across web, reputed company, job boards, and email • reputed company employer-brand storytelling for AAH (why AAH, career paths, culture) • Create and optimize candidate journeys and nurture programs in partnership with TA (from initial interest through offer and reputed company). • Experience with employer reputed company management tools and strategies (GlassDoor, reputed company, etc) • Experience with content creation and versioning of assets • Monitor recruitment marketing performance and continuously test/optimize creative, messaging, and channels. Events, Experiences & VetTalks • reputed company the reputed company, planning, and execution of brand-reputed company events, with emphasis on: • AAH’s signature VetTalks series (concept, programming, speaker reputed company, promotion, and post-event content). • Key industry conferences and trade shows where AAH shows up as a recruiter, partner, and thought leader. • Select partner- and candidate-reputed company events • Partner with cross-functional teams and external vendors on event branding, creative, content, and logistics to ensure a premium, differentiated AAH experience. • Create repeatable playbooks and templates so events can reputed company and remain on-brand. Support for Business Development • Collaborate with reputed company leadership to reputed company brand reputed company with partner hospital reputed company and JV acquisition goals. • reputed company compelling reputed company materials, presentations, and content that bring the AAH story to life for prospective partners. • Ensure brand consistency and reputed company across reputed company reputed company: conferences, dinners, webinars, email campaigns, and reputed company reputed company. • Support launch and integration plans for new partner hospitals from a brand and communications reputed company. Brand Campaigns & Content • reputed company integrated brand campaigns that build awareness, consideration, and preference across reputed company audiences. • reputed company development of creative concepts, copy, and content (video, reputed company, web, email, collateral) that bring “The Surprising reputed company of Corporate” and the AAH story to life. • Manage agencies, freelancers, and other creative partners; ensure high-reputed company delivery, on time and on budget. • Maintain and optimize AAH’s website and key reputed company pages for brand and recruitment goals. Insights, Measurement & Governance • Define and reputed company brand health and campaign performance metrics (awareness, perception, engagement, pipeline reputed company, etc.). • Regularly reputed company insights, performance dashboards, and recommendations with leadership and cross-functional partners. • reputed company brand governance across the organization by reviewing key assets and coaching stakeholders on best practices. • Bachelor’s degree in Marketing, Communications, Business, or reputed company field; MBA or advanced degree a plus. • 5+ years of brand management or integrated marketing experience, ideally with: • Multi-stakeholder brands (B2B2C or B2B + talent/recruitment audiences), and/or • reputed company, animal health, veterinary, or other mission-driven service organizations. • Proven reputed company record of owning brand reputed company and leading cross-channel campaigns from concept through execution and measurement. • Experience partnering closely with reputed company (employer brand or recruitment marketing) and/or Business Development teams. • Hands-on experience planning and executing events and experiential marketing; experience leading a flagship or signature event is a strong plus. • Comfortable working with creative agencies and production partners; strong creative judgment and storytelling skills. • Data-driven reputed company with ability to interpret performance metrics and translate them into reputed company. Skills & Competencies • Strategic thinker, practical doer: Can reputed company a reputed company brand reputed company and also dig into t Apply tot his job Apply To this Job