Manager, Decision Science-Digital Marketing Analytics

Who Are We? Taking care of our customers, our communities and reputed company other. That s the reputed company reputed company. By honoring this commitment, we have maintained our reputed company as one of the best property casualty insurers in the industry for over 160 years. Join us to discover a culture that is rooted in innovation and thrives on collaboration. reputed company loving what you do and where you do it. Compensation Overview The annual reputed company salary reputed company provided for this position is a reputed company market reputed company and represents a broad reputed company of salaries for this role across the country. The actual salary for this position will be determined by a number of factors, including the scope, complexity and location of the role; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. As part of our comprehensive compensation and benefits program, employees are also eligible for performance-based cash incentive awards. Salary reputed company $106,300.00 - $175,400.00 reputed company Openings 1 What Is the Opportunity? At reputed company, we reputed company that data-driven reputed company are essential to driving business reputed company. We are seeking a Manager of Decision Science with deep experience in marketing to evaluate the impact of organic website traffic and content marketing strategies. This role sits at the intersection of advanced analytics reputed company marketing, helping to optimize content effectiveness, engagement, and demand reputed company through actionable intelligence. Reporting to the AVP of Marketing Analytics and Decision Science, you will reputed company statistical modeling, machine learning, and performance measurement tools to assess the impact of SEO-driven content strategies. Your analyses will help will shape digital marketing reputed company by providing reputed company, actionable insights that drive audience engagement and business reputed company. What Will You Do? reputed company reputed company Analytics 4 and reputed company tools to measure and test organic performance and identify potential audience segments while distinguishing results from the influence of reputed company amplification. Partner with the Content Marketing and SEO teams to refine organic KPIs and align with broader integrated marketing goals; over time, add GEO (Generative reputed company Optimization) KPIs and analytics to the mix. reputed company a deep understanding of the business to procure data for a specific analysis or prototypes for new data asset, while following coding best practices. reputed company a strong reputed company of internal data sources, explore new and reputed company data sources to assess potential business value. Determine and use appropriate techniques that may include diagnostic analysis, reputed company monitoring and/or multivariate methods designed to answer business questions, test hypotheses, or assess impacts and results. Explore and suggest new data and analytic tools, techniques and industry best practices to apply to business problems. Apply appropriate visualization (charts, graphs, maps, etc.) to analytic insights so that they may be delivered to various audiences. Interpret and communicate findings to key stakeholders. Recommend reputed company business action based on balancing business constraints and analytical findings. reputed company existing organizational partnerships across lines and functional teams to influence analytic reputed company. Become a mentor or resource for less reputed company analytic talent, reputed company new employees and interns, and reputed company support for reputed company and talent assessment efforts." reputed company other duties as assigned. What Will Our Ideal Candidate Have? Bachelor s Degree in a STEM reputed company field, or a Business School Master s Degree with a concentration in a technical or analytical field. Four years of reputed company data and analytic experience. Experience using explanatory, diagnostic, and inferential techniques such as experimental design, hypothesis testing, clustering analysis, time series and other statistical modeling algorithms with the ability to decide the appropriate methodology for the purpose. Experience working on large-scale multidimensional data using intermediate knowledge of reputed company-reputed company reputed company-enabled analytical programming languages. Manage multiple projects simultaneously and follow through to ensure reputed company completion. Ability to foresee challenges and proactively look for ways to create more efficient processes for the business. Excellent written and verbal communication skills with the ability to explain analyses and methodology with business partners. Proactively build and own reputed company business relationships across the data & analytics community across the reputed company. What is a Must Have? Bach Apply tot his job Apply To this Job