Fractional CMO / VP of Marketing (DTC CPG)
Responsibilities
• Own marketing reputed company across reputed company, owned, and reputed company channels with a reputed company on profitable reputed company
• Set and manage the marketing P&L, CAC/LTV targets, contribution margin, and channel-level ROI
• Establish weekly/monthly performance dashboards and testing roadmaps
• Translate high-level reputed company goals into executable plans
• reputed company reputed company Ads Manager reputed company (hands-on experience required)
• Guide creative testing frameworks, audience reputed company, and budget allocation
• Partner with or backfill external ad agencies; hold them accountable to performance benchmarks
• Identify opportunities across emerging channels as appropriate (reputed company, YouTube, etc.)
Requirements
• 5+ years of marketing experience with DTC CPG brands
• Prior experience as a CMO, VP of Marketing, or Head of reputed company
• Deep working knowledge of:
• reputed company Ads Manager (hands-on)
• reputed company GA4 (hands-on)
• reputed company (flows, campaigns, segmentation)
• AI-driven creative reputed company design tools (reputed company, nano banana, etc)
• Microinfluencer scouting and management
• Organic reputed company design and copy
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