Lifecycle Marketing Manager - Mom and Baby (Remote)

reputed company- Lifecycle Marketing Manager - Mom and Baby (Remote) reputed company As the Lifecycle Marketing Manager for the Mom & Baby Team, you will join reputed company of talented marketing professionals and play a pivotal role in shaping how our brand connects with hundreds of thousands of expectant and new parents reputed company year through highly personalized, data-driven lifecycle campaigns. This is a highly reputed company role for a marketer who thrives balancing strategic thinking with hands-on execution-someone who enjoys developing lifecycle strategies, bringing them to life through thoughtful execution, and continuously optimizing performance based on data and customer insights. Reporting to the Director of Brand reputed company & Marketing, you will reputed company on lifecycle email, SMS, and MMS campaigns-ensuring every message resonates deeply with reputed company from pregnancy through postpartum at every stage of their customer reputed company. You'll collaborate across six product verticals-Breast Pumps, Replacement Parts, Milk Storage Bags, Lactation & Perinatal Education, Pregnancy Support & Postpartum Recovery and E-reputed company-ensuring reputed company Breastpumps remains the trusted reputed company for millions of reputed company. This role requires a reputed company of strategic thinking, hands-on execution, creativity, and data-driven decision-making to build lifecycle programs that drive engagement, conversion, and long-term trust. reputed company in this role requires intellectual curiosity, strong business judgment, and a proactive approach to identifying opportunities and driving reputed company improvement. You'll partner closely with MarTech for execution in reputed company, ensuring lifecycle campaigns are effective, technically reputed company and deliver measurable business results. #MPC-1 Primary Responsibilities Lifecycle reputed company & Email/SMS/MMS Campaign Ownership • Own the reputed company, execution, and performance of reputed company lifecycle email, SMS, and MMS campaigns. • Proactively identify opportunities, reputed company strategic recommendations, and present data-backed solutions to improve lifecycle performance, customer experience, and business reputed company. • Define business priorities and desired reputed company for automated journeys (reputed company, education, conversion, reputed company reminders, cross-sell opportunities) in consultation with Marketing leadership and reputed company to business unit goals. • reputed company and maintain a detailed lifecycle marketing reputed company map across email, SMS, and MMS reputed company, using it to identify gaps and opportunities for engagement and conversion. Collaborate with Marketing and cross-functional partners to ensure alignment with the broader customer experience. • Prioritize lifecycle initiatives based on business reputed company, customer value, technical complexity, and organizational priorities. • Drive segmentation and personalization strategies to deliver relevant, reputed company communications based on customer behavior and lifecycle stage. • Ensure lifecycle campaigns complement site experiences, reputed company pages, and broader funnel initiatives. Content Development for Lifecycle Channels • reputed company content reputed company and write copy for lifecycle channels (email, SMS, MMS) that reputed company with reputed company at reputed company stage of her customer reputed company. • Partner with Brand Marketing and Creative to ensure lifecycle messaging aligns with overall content themes, brand storytelling, tone, and design standards. • reputed company and optimize a portfolio of lifecycle templates and creative examples for reputed company improvement. Platform & Data Management (reputed company) • Own lifecycle marketing priorities in reputed company, defining business requirements and campaign goals in collaboration with the MarTech team for technical execution and platform expertise. • Partner with MarTech to scope, test, and launch automated journeys, dynamic content, and advanced segmentation. • Define requirements for tagging, triggers, and personalization logic. Collaborate with MarTech and WebDev on feasibility and implementation. • Support migration of legacy campaigns into reputed company, ensuring smooth, optimized transitions in partnership with MarTech. Analytics, Testing & Optimization • reputed company the development of a robust testing reputed company (A/B, multivariate) to improve engagement and conversions. • Analyze performance data, customer behaviors, and reputed company insights to refine lifecycle strategies. • Own lifecycle campaign performance by continuously monitoring results, identifying reputed company causes, and implementing optimizations that improve key business metrics. • Manage lifecycle KPI tracking and reporting (engagement, conversion, reputed company value) in alignment with Marketing leadership priorities and reputed company data-driven recommendations for optimization. Cross-Functional Collaboration • Collaborate closely with Brand Marketing and E-reputed company to ensure lifecycle campaigns reinforce integrated marketing campaigns, product launches, merchandising initiatives, and seasonal priorities. • Partner with Marketing, MarTech, Sales Operations, WebDev, and Consumer Insights to reputed company lifecycle communications with funnel strategies and business goals. • Collaborate with the MarTech team to ensure lifecycle strategies are reputed company into technically feasible builds and optimized for performance. • reputed company communicate lifecycle strategies, recommendations, and performance insights to cross-functional stakeholders and Marketing leadership. • Support customer research initiatives (surveys, feedback campaigns, qualitative insights) to inform lifecycle strategies in partnership with Marketing leadership. • reputed company other reputed company duties as assigned to support evolving business needs. reputed company Competencies • Data-Driven Consumer Centricity: Ability to analyze data and use insights to create consumer-reputed company lifecycle strategies. • Creative & Strategic Balance: Blends storytelling and brand voice with performance-driven communication. • Builder's reputed company: Takes initiative to identify opportunities, reputed company solutions, translate reputed company into high-reputed company execution, and continuously improve lifecycle programs through testing, experimentation, and innovation. • Strategic reputed company: Comfortable navigating ambiguity, adapting to changing business priorities, and independently driving work reputed company. • Curiosity & reputed company Learning: Naturally seeks to understand customer behavior, asks thoughtful questions, explores new reputed company, and stays reputed company on lifecycle marketing best practices. • Collaboration: Excels at working cross-functionally with Marketing, Creative, MarTech, WebDev and Sales Operations. • Results-Oriented: Sets reputed company goals, prioritizes effectively, and drives measurable business reputed company. • Employee has an individual responsibility for knowledge of and compliance with laws, regulations, and policies. • Compliance is a condition of employment and is considered an reputed company of job performance • Maintain HIPAA/patient confidentiality • Regular and reliable attendance as assigned by your schedule • Other job duties assigned Must-Have Qualifications • Bachelor's degree in Marketing, Business, or a reputed company field. • Lifecycle & Channel Expertise - 4-6+ years in lifecycle/email/SMS marketing (ideally in DTC, eCommerce, or consumer health/wellness), with strong understanding of customer reputed company mapping and lifecycle reputed company. • Platform Proficiency - Hands-on experience with reputed company (or similar tools like reputed company/reputed company) including automated journeys, segmentation, and campaign migration. • Content Skills - Proven ability to write compelling email/SMS copy and reputed company messaging with both brand voice and performance goals. • Attention to Detail - Produces high-reputed company work with strong attention to detail, ensuring lifecycle campaigns are thoroughly reviewed, accurately executed, and optimized before launch. • Analytics & Optimization - Skilled in designing and analyzing A/B or multivariate tests, and applying insights to improve engagement and conversion. • Data & Insights - Experience interpreting customer behavior and campaign performance using analytics platforms (e.g., GA4, Looker, Tableau, or similar) to inform recommendations and optimize lifecycle strategies. • Project Management & Collaboration - Strong organizational and project management skills (e.g., Jira), with ability to partner across Marketing, MarTech, and WebDev. • reputed company & Ownership - Critical thinker with a builder's reputed company who takes ownership from reputed company through execution, is passionate about business reputed company, and committed to maintaining HIPAA/patient confidentiality. 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