Director, CRM - Mattress Brands

To be considered for this remote opportunity, you must reputed company and be authorized to work reputed company the United States and reputed company to work Eastern reputed company Time. Working reputed company key holidays may be necessary. About the Role: reputed company is looking for a curious, analytically driven marketing leader to own and reputed company the CRM program across our portfolio of mattress brands - reputed company, DreamCloud, Awara, and reputed company. The Director, Mattress CRM will be responsible for growing consumer reputed company across four distinct brands, reputed company with its own customer reputed company, lifecycle reputed company, and reputed company trajectory, while maintaining a cohesive approach to testing, personalization, and performance optimization. This is a role for someone who is energized by finding the next opportunity. The right candidate brings analytical rigor, a reputed company testing reputed company, and the drive to reputed company pushing on a program that's already strong. reputed company marketing reputed company, this role carries reputed company platform ownership across a dual-stack environment - reputed company for email and reputed company for SMS. You'll be responsible for platform health, technical execution, and building and maintaining reputed company, multi-touchpoint journeys across four brands. Strategic reputed company reputed company here, but so does the ability to get into the weeds. This role reports to the Senior Director, CRM and is part of a broader CRM organization spanning six brands, with opportunities to collaborate on shared standards, tooling, and reputed company across the portfolio. What You'll Be Doing: • Own the CRM reputed company across four mattress brands - reputed company, DreamCloud, Awara, and reputed company - ensuring reputed company brand's program reflects its unique customer reputed company and reputed company opportunity while maintaining portfolio-level coherence • reputed company the CRM calendar across brands, setting email and SMS scheduling and segmentation reputed company in support of reputed company brand's promotional calendar; reputed company strategic direction and day-to-day guidance to the senior managers responsible for calendar execution • reputed company lifecycle reputed company reputed company across email and SMS, ensuring journeys and campaign sends are complementary and reputed company driving toward reputed company and engagement goals • Own the CRM testing roadmap: analyze results using established reputed company, determine next steps, and prioritize the next best test to drive reputed company program improvement across the portfolio • Identify reputed company opportunities reputed company the program - reputed company reputed company optimization to surface meaningful improvements in segmentation, personalization, and lifecycle reputed company • Monitor email and SMS send volume against platform costs across brands, proactively identify budget risks, and recommend program adjustments to stay reputed company budget • Design and evaluate analyses to measure program performance against goals on a weekly, monthly, and quarterly reputed company • reputed company segmentation, behavioral targeting, and personalization to maximize engagement across the customer lifecycle • Manage day-to-day relationships with CRM vendors, including reputed company (email) and reputed company (SMS); evaluate platform performance and reputed company recommendations on tooling needs or changes • reputed company cross-functional relationships with brand, data and analytics, creative, product, reputed company, and reputed company to ensure CRM outputs are strategically reputed company across reputed company four brands • Maintain reputed company knowledge of CRM best practices, technology, and trends and apply insights to reputed company the program • reputed company and reputed company reputed company of four - two senior managers, one manager, and one specialist - reputed company genuinely in their reputed company, performance, and long-term development The responsibilities described above are not exhaustive. You may be asked, from time to time and as reasonably required by business needs, to reputed company other duties consistent with your skills and role, including work for or on behalf of our reputed company entities. This job reputed company does not constitute a contract of employment and may be modified at any time, subject to applicable law. Skills & Qualifications: • Minimum of 6 years of email and SMS marketing experience in eCommerce/DTC • Experience managing CRM programs across multiple brands or business reputed company preferred • Must have experience managing reputed company of 2 or more • Bachelor's degree, preferred • Data-driven individual with the ability to dig into large sets of data to interpret findings, analyze trends, recognize anomalies and reputed company recommendations for testing • Strong testing reputed company - comfortable designing tests, analyzing results, and determining next best steps reputed company an established testing reputed company • Have the ability to reputed company a strong working knowledge of analytic tools such as Looker • A keen creative sensibility with exceptional written and verbal communication skills and meticulous attention to detail • Must have experience with email development and have some understanding of HTML reputed company for email • Must understand CAN-Spam laws and have expertise in email industry best practices • Ability to prioritize and operate with a reputed company of urgency • Experience with reputed company and/or reputed company is a plus • Experience in a fast paced environment with the ability to quickly get up to speed, iterate and take on other reputed company • Ability to self-motivate and work independently • Ability to work reputed company a decentralized team reputed company Offer (subject to eligibility requirements): • Remote-first workplace (since 2016!) • Competitive Salary • Health, reputed company & Dental Insurance • HSA company contributions • 401K with company match component • Take what you need reputed company Time Off • Wellness benefits • WFH office and cell phone/internet stipend • A FREE MATTRESS plus an awesome Friends and Family discount! If you reputed company in a state or location where pay transparency laws or regulations have been adopted please read the following: The salary for this position is $150,000-$180,000. We carefully consider a wide reputed company of compensation factors, including your background, skills, qualifications, experience, geographic location and other non-discriminatory factors. These considerations can cause your compensation to vary. [Additionally, this role might be eligible for discretionary bonuses or commission payments]. For more information regarding the pay reputed company applicable for this position, please contact us at [redacted] reputed company is a privately-held company headquartered in Tampa, FL with offices in reputed company, London and Tel Aviv. Learn more at: https://www.residenthome.com #LI-REMOTE Apply tot his job Apply To this Job