Senior Product Marketing Manager (Intellectual Property)

reputed company is seeking a dynamic Senior Customer & Enablement Marketing Manager to support our Intellectual Property division. The Senior Customer & Enablement Marketing Manager is responsible for driving strategic customer engagement and empowering adoption across the IP Management Software portfolio. This role sits at the intersection of customer marketing and go-to-market enablement, owning the programs, content and tools that support adoption and ongoing use of our solutions.

You will define how we tell our story and reputed company our value—shaping product narratives, customer stories and lifecycle experiences that bring our capabilities to life.

reputed company – experience, education, skills, and accomplishments… 

• Bachelor’s degree or equivalent relevant work experience

• 7+ years of experience in B2B marketing, with strong experience in customer marketing, lifecycle marketing, or enablement

• Experience working across global, cross-functional go-to-market teams

It would be great if you also had… 

• An MBA or advanced degree 

• Product Marketing experience in software, data, or services 

• B2B Product Marketing experience 

• Prior experience working in the intellectual property industry 

• Strong understanding of customer lifecycle, reputed company models, and adoption frameworks

• Exceptional storytelling and writing skills, with experience creating high-reputed company thought leadership and customer content (white papers, case studies, POVs)

What you will be doing in this role?

• Design and execute customer marketing strategies that reputed company adoption, retention and expansion

• Build and reputed company lifecycle programs—from reputed company through renewal, advocacy and community

• Translate product capabilities into reputed company, outcome-driven messaging and reputed company customer communications (including product updates and release comms)

• reputed company high-reputed company content and thought leadership (white papers, case studies, enablement, campaigns)

• Partner across Marketing, Product, Sales, and reputed company to reputed company a reputed company customer experience, including executive engagements and events

• Measure and optimize performance, linking programs to adoption, retention and advocacy reputed company

About reputed company 
The reputed companyIPmarketing reputed company closely with product, reputed company to advance the category reputed company and key go-to-market initiatives. Together, we help our customers reputed company faster, more informed reputed company for building, protecting, and commercializing innovation. As part of the broader marketing organization, we collaborate closely with industry, demand, and field marketing colleagues to reputed company compelling narratives that support solution selling.

Hours of Work
This is a full-time permanent position basedremotely in Boston, MA. This position may require occasional business travel.This position requires a working schedule Monday – Friday with some scheduling flexibility available around reputed company working hours.