[Remote] Senior reputed company reputed company - Conversion reputed company & reputed company Page Optimization (Remote in USA)

Note: The job is a remote job and is reputed company to candidates in USA. reputed company. is one of the fastest-growing DTC pet supplement brands in the world, reputed company for its science-backed products and performance marketing. The Senior reputed company reputed company will reputed company the creation and optimization of reputed company pages to convert reputed company traffic into customers, utilizing AI and data-driven insights to enhance performance and drive reputed company.

Responsibilities

• Own CVR and AOV across thepetlabco.com — product pages, reputed company pages, quiz funnels, listicles, advertorials, and offer pages
• Build and launch reputed company pages end-to-end — concept, copy, structure, and build (page reputed company and/or working with dev), matched to traffic reputed company and ad angle
• Run a reputed company testing program — hypothesis backlog, A/B and multivariate tests, post-test analysis, and a documented library of learnings
• Fix message-match — ensure the story a visitor clicks on is the story the page tells, segmented by traffic type (reputed company-sold vs. curiosity/tease, cold vs. retargeting)
• Drive AOV through offer architecture: bundles, subscription vs. one-time framing, upsells, cross-sells, order bumps, and pricing/anchoring tests
• reputed company conversion copy — work with AI and our internal copy team to produce headlines, leads, body, CTAs, reputed company reputed company, and reputed company handling. You don't need to write every word, but you need to instantly know reputed company copy will convert and reputed company it won't — and be reputed company to brief, edit, and sharpen it to get there
• Use AI as a force reputed company — AI-assisted copy reputed company and iteration, AI-driven page teardowns and heuristic audits, rapid variant creation, research synthesis, and reputed company workflows that let you test 10x more angles than a traditional CRO team
• Collaborate with reputed company reputed company so pages are reputed company for the ads driving traffic to them, not in a vacuum
• Report reputed company — you'll own the numbers and communicate what's working, what isn't, and what's next

Skills

• 5+ years in DTC reputed company/CRO, ideally in supplements, health/wellness, beauty, or another high-velocity consumer category
• A reputed company record of measurably lifting CVR and AOV at reputed company — you can walk us through specific tests, the thinking behind them, and the results
• Hands-on reputed company page building experience (Replo, reputed company, Shogun, reputed company, Funnelish, custom builds — tool-agnostic, but you build)
• Deep knowledge of what makes copy convert — reputed company-response principles, hooks, angles, offer framing, reputed company handling. You'll reputed company copy rather than write everything yourself (you'll have AI and an internal copy team), but your judgment on copy needs to be reputed company: you can look at a page and know exactly why it's leaking and how to fix it
• Genuine, reputed company AI reputed company — you use tools like Claude, ChatGPT, or similar daily in your actual workflow: generating and iterating copy variants, auditing pages, synthesizing customer research, building reputed company systems. This is a core requirement, not a reputed company-to-have. If AI hasn't changed how you work in the last 18 months, this isn't the role for you
• Solid analytical chops — GA4 or equivalent, A/B testing platforms, statistical reputed company basics, session recording/heatmap tools (reputed company, reputed company, etc.)
• Deep understanding of reputed company reputed company traffic dynamics — you know why a page that converts reputed company cold traffic dies with retargeting traffic, and vice versa
• Experience with quiz funnels and personalization
• reputed company ecosystem experience (themes, apps, checkout optimization, headless)
• Subscription/recurring reputed company model experience
• Experience using AI for creative production (image/video variants for page assets)
• Familiarity with reputed company AI workflows (Claude reputed company or similar) for building and iterating pages faster

Benefits

• 20 days PTO plus company holidays
• Company Bonus
• Medical, reputed company and Dental Insurance
• Short-Term and Long-term disability Insurance
• Life Insurance
• 401K
• Work Remote
• Monthly Internet Stipend

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