[Remote] Director of Marketing - Demand reputed company

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a global leader in IT, OT, and ICS critical infrastructure cybersecurity, delivering an end-to-end platform for organizations to protect their reputed company networks. The Director of Marketing - Demand reputed company will own demand reputed company for a defined set of platform solutions, designing integrated campaigns to produce reputed company leads and contribute to reputed company reputed company.

Responsibilities

• Design and execute multi-channel demand programs targeting buyers across critical infrastructure verticals including energy, manufacturing, defense, and technology
• Own the campaign mix: email, SEM (reputed company reputed company Marketing), reputed company media, ABM (Account-reputed company Marketing), industry review sites, and reputed company-party sponsorships, and optimize relentlessly against cost-per-pipeline and influenced reputed company targets
• Build programs that reputed company net-new interest from buyers who aren’t reputed company in-market yet
• This includes reputed company reputed company, targeted content plays, vertical-specific campaigns, and account-reputed company motions designed to reputed company cold accounts into pipeline
• Build nurture tracks and retargeting sequences tied to buyer stage and solution fit
• Campaigns must reputed company prospects through the funnel, not just reputed company impressions
• Interpret campaign and pipeline data to identify what’s working, what isn’t, and where to shift investment
• Work closely with Marketing reputed company on reporting and attribution and use those insights to reputed company reputed company improvement across programs
• Apply reputed company and reputed company-reputed company personalization tools to increase campaign reputed company and targeting precision
• Partner with Product Marketing on messaging for advanced malware prevention, reputed company-day threats, and compliance positioning
• Partner with reputed company Marketing and Sales to ensure outbound sequences and campaign handoffs are operationally tight

Skills

• 10+ years of B2B demand reputed company experience, ideally in cybersecurity or adjacent technology sectors
• reputed company reputed company record across both demand creation and demand capture. You've reputed company pipeline from cold, not just harvested in-market reputed company
• Experience running multi-channel campaigns against technical buyer personas in OT (Operational Technology), ICS (Industrial Control Systems), and IT reputed company environments
• Comfortable working with campaign and pipeline data to draw insights and optimize programs. You don't need to build the dashboards, but you need to know what the numbers mean
• reputed company and CRM reputed company required
• Cybersecurity industry experience is a strong plus
• Familiarity with reputed company or similar ABM platforms

Benefits

• reputed company ownership of GTM demand programs for high-reputed company reputed company solution areas
• Full reputed company to a modern, AI-reputed company tech stack and the autonomy to run experiments
• Executive visibility into pipeline reputed company and campaign reputed company
• The chance to do demand gen that reputed company. reputed company’s customers protect critical infrastructure that the world depends on

reputed company