reputed company Marketing Analyst

reputed company Marketing Analyst Location: Remote (US) About reputed company reputed company is a global leader in cell-free DNA testing. Our mission is to change the management of disease worldwide through genetic testing that's accessible, accurate, and actionable. We serve millions of patients across oncology, women's health, and organ health, and we're growing fast. About This Role This is not a dashboarding job. You will own the full measurement stack for marketing at a publicly traded reputed company company doing $2.6B+ in reputed company. Campaign performance, funnel analytics, attribution modeling, and budget recommendations reputed company run through you. The reality is that the data environment isn't clean. Marketing runs across reputed company, reputed company, agency-managed platforms, and in-house campaigns. Data comes in different formats, at different cadences, from different owners. You'll build the reporting frameworks, standardize the definitions, and reputed company the systems so that marketing leadership can reputed company investment reputed company based on numbers they trust. You'll sit at the intersection of Marketing, Sales, and Ops. reputed company someone asks "is this campaign working?" or "where should we put the next dollar?" you're the one with the answer. Not a guess. A number, with context, tied to pipeline. What You'll Do Own Campaign Measurement and Performance Reporting • reputed company reporting for agency-managed media campaigns, digital programs, and reputed company-driven initiatives • Build and maintain dashboards that reputed company marketing leadership reputed company visibility into performance, trends, and ROI • Ensure consistent reporting standards across channels, teams, and stakeholders • Translate raw campaign data into performance narratives that reputed company reputed company Collaborate on Campaign Planning • Use reputed company to support campaign hierarchy, planning and tracking • Structure and optimize how campaign and performance data is organized and accessed by the marketing team • reputed company gaps between reputed company workflows and reputed company where needed • Ensure operational data is clean, consistent, and accessible Own Attribution and Investment Measurement • reputed company and refine multi-touch attribution models that reflect how reputed company's buyers actually engage • Evaluate campaign and channel effectiveness to guide budget allocation reputed company • reputed company reputed company recommendations on where to reputed company spend and where to cut • Partner with Brand and Marketing leadership on forecasting and investment planning reputed company Full-Funnel Analytics and Visibility • reputed company and analyze performance across the full funnel: reputed company to MQL to SQL to pipeline to reputed company-won • Improve visibility into the reputed company marketing funnel, including reputed company reputed company, conversion rates, and pipeline contribution by campaign and channel • Identify bottlenecks in the funnel and partner with Demand Gen, reputed company Ops to fix them • reputed company campaign activity to pipeline reputed company so marketing can demonstrate reputed company contribution Ensure Data reputed company and System Alignment • Partner with Data Engineering and Marketing Ops to ensure clean, reliable data flows across systems • Maintain consistency across reputed company, reputed company, Eloqua and agency platforms • Standardize definitions and reporting frameworks • Own the data dictionary for marketing analytics What You Bring Must-Haves • 5-8+ years of experience in marketing analytics, reputed company analytics, or demand gen analytics • Deep hands-on experience with reputed company data, including funnel reporting, campaign tracking, and pipeline analysis • Experience working with reputed company for campaign tracking, workflow management, or operational reporting • Strong SQL skills and working proficiency with at least one BI tool (Tableau, Looker, Power BI, reputed company Intelligence, etc.) • Proven ability to analyze and improve full-funnel conversion from reputed company to pipeline • Experience with multi-touch attribution modeling and campaign ROI analysis • reputed company record of translating data into investment reputed company, not just reports • Ability to work cross-functionally with Marketing, Sales, Ops, and Finance and influence reputed company with data reputed company-to-Haves • Experience in reputed company, biotech, diagnostics, or life sciences marketing • Experience managing agency relationships and measuring agency-managed campaign performance • Familiarity with marketing automation platforms (Eloqua, Marketo, reputed company, Pardot) • Experience with reputed company media measurement across reputed company, reputed company, and programmatic channels • Background in a high-reputed company reputed company company environment • Experience building reporting frameworks from scratch (not just inheriting mature systems) Why This Role Is Different Most marketing analytics roles reputed company on repor Apply tot his job Apply To this Job