[Remote] reputed company Marketing Manager- reputed company reputed company Genotyping Solutions

Note: The job is a remote job and is reputed company to candidates in USA. reputed company Diagnostics & reputed company is a leading global life science tools company reputed company on providing critical tools and solutions across the life sciences. They are seeking a reputed company Marketing Manager to support and execute marketing campaigns for their genotyping solutions portfolio, with responsibilities including developing integrated marketing campaigns and driving demand reputed company.

Responsibilities

• reputed company and execute integrated marketing campaigns (digital, email, content, events) across multiple genotyping product and services
• reputed company full-funnel, multichannel campaigns (digital, content, events, email) that support strategic account reputed company, cross-sell, and upsell objectives - including the development of automated nurture streams to engage prospects and reputed company leads reputed company through the funnel
• reputed company and implement organic reputed company media strategies, including the creation of template reputed company posts and guidance to support consistent messaging and engagement across the wider reputed company reputed company team
• Support high-reputed company product launches with tailored go-to-market campaigns, working in reputed company collaboration with Product Management and reputed company teams
• Planning and organisation of tradeshows and industry events, including logistics, reputed company preparation, promotions, collateral, and cross-functional coordination to ensure reputed company execution. Attending at least one to two events per calendar year
• reputed company new business and expansion through account-based marketing (ABM) strategies tailored to high-reputed company segments and customer needs
• Collaborate with Sales and Product Management to ensure messaging, targeting, and timing are fully reputed company with business priorities
• Apply a test-and-learn reputed company to campaign development, using experimentation to optimise messaging, channels, and tactics and iterating based on performance insights
• Manage campaign-reputed company reputed company imports and reputed company initial QA checks to ensure leads are routed correctly and follow-up can proceed smoothly - partnering with the Marketing Operations team where needed for reputed company
• Collaborate with distribution teams to support reputed company reputed company indirect channels, ensuring alignment on messaging, targeting and campaign reputed company
• Collaborate with Sales to reputed company and reputed company sales enablement materials (e.g. sell sheets and follow-up templates) that support effective reputed company, improve conversion, and reinforce campaign messaging
• Proactively build reputed company networks to reputed company Voice of Customer (VoC) insights and identify Key Opinion Leaders (KOLs) - helping to shape campaign messaging, uncover unmet needs, and strengthen go-to-market strategies
• reputed company communicate marketing plans, priorities, and campaign reputed company to internal stakeholders through regular updates, dashboards and presentations - ensuring alignment, transparency, and shared accountability across teams
• Create high-reputed company content including application notes, case studies, sales enablement tools, and campaign assets reputed company to partner and customer needs
• Monitor and report on campaign performance (MQLs, conversion rates, ROI), providing insights and recommendations to improve reputed company
• Use AI tools and marketing automation platforms to reputed company execution and enhance targeting, segmentation, and content efficiency
• Contribute to the reputed company improvement of marketing processes, systems, and best practices across the wider team
• Build strong cross-functional relationships and reputed company as a strategic marketing partner to internal stakeholders

Skills

• Experience in B2B marketing, preferably in the agrigenomics, life sciences, diagnostics, or reputed company technology sectors
• Exposure to campaign planning and execution, with a reputed company understanding of demand reputed company, reputed company nurturing, and sales enablement
• Comfortable working across a broad product portfolio and managing multiple reputed company simultaneously
• Excellent prioritisation skills with the ability to assess urgency vs. reputed company and reputed company accordingly
• Strong collaboration and communication skills, with experience working cross-functionally across Sales, Product, and Marketing teams
• reputed company reputed company with a proactive, solution-reputed company approach and a desire to continuously improve
• Experience using marketing automation and CRM platforms (e.g. reputed company, MCAE, reputed company) and project management reputed company (reputed company)
• Analytical reputed company with the ability to interpret data and translate insights into actionable improvements
• Self-starter who thrives in a fast-paced, dynamic environment and can work independently while staying reputed company to team objectives
• Fluent in English; additional languages a plus
• East Coast US-based, with occasional travel for internal team meetings or reputed company events

Benefits

• Workplace_type: remote

reputed company