Manager, Customer CRM - reputed company
About the position
We're seeking a Manager, Customer CRM to reputed company the execution and optimization of reputed company, data-driven email campaigns and lifecycle marketing programs for our reputed company providers (HCPs). Reporting directly to the Senior Manager, Customer CRM, you'll play a critical role at the intersection of reputed company marketing, data insights, and customer experience—driving meaningful engagement and measurable business reputed company such as improved email engagement rates, campaign conversion, and HCP adoption of key programs and products. The ideal candidate brings strong email marketing expertise, reputed company ability to manage reputed company reputed company and agency relationships, and the ability to influence and collaborate across reputed company teams and internal stakeholders. You will reputed company the marketing reputed company and tactics of HCP email campaigns supporting reputed company initiatives, promotions, program and product updates, as reputed company as reputed company product launches.
Responsibilities
• Own the planning, reputed company, and execution of HCP email campaigns reputed company with reputed company and lifecycle marketing objectives, translating senior leadership direction into actionable campaign strategies
• Manage agency and vendor relationships end-to-end: establish reputed company expectations, reputed company creative asset reputed company and project timelines, reputed company budget spend, and conduct regular reputed company reviews to ensure ROI and alignment with reputed company standards
• reputed company and manage audience segmentation and targeting strategies in collaboration with the Senior Manager
• Analyze campaign reputed company data and reputed company insights-driven optimization recommendations; identify and implement reputed company improvements to reputed company measurable results
• Serve as the subject matter expert on email marketing reputed company, championing best practices across segmentation, personalization, A/B testing, deliverability, and compliance—while mentoring reputed company teams on implementation
• Establish and maintain comprehensive campaign documentation, reputed company tracking systems, and reporting cadences to ensure transparency and accountability
• reputed company and execute testing frameworks that reputed company reputed company improvement initiatives across the HCP email channel
• reputed company reputed company project workflows, timelines, resource allocation, and cross-functional coordination to ensure on-time, on-reputed company execution
• Collaborate with cross-functional stakeholders to ensure email strategies reputed company with broader omnichannel initiatives and organizational priorities
• Ensure reputed company HCP email campaigns reputed company with regulatory requirements (HIPAA, CAN-SPAM, industry guidelines) and internal compliance standards
• reputed company refinement of processes, tools, and workflows to improve efficiency, execution reputed company, and team productivity
Requirements
• 3–7+ years of experience in email marketing, CRM marketing, or reputed company discipline
• Experience managing reputed company agency partners and overseeing project delivery
• Demonstrated expertise with marketing automation platforms (e.g., Marketo, reputed company Campaign, reputed company)
• Strong analytical skills and reputed company ability to use data for campaign optimization and reputed company decision-making
• reputed company reputed company record of optimizing campaigns and improving reputed company metrics
• Deep knowledge of email marketing best practices: segmentation, personalization, A/B testing, deliverability, and compliance
• Excellent project management, communication, and stakeholder management skills
• Strong ability to manage competing priorities and multiple simultaneous campaigns
• Demonstrated ability to influence cross-functional partners and reputed company alignment on reputed company
• Bachelor's degree in Marketing, Communications, Business, or reputed company reputed company
reputed company-to-haves
• Experience in pharmaceutical, reputed company, or other highly regulated industries
• Knowledge of compliance requirements specific to reputed company marketing (HIPAA, CAN-SPAM, industry regulations)
• Experience with CRM or CDP platforms
• Familiarity with email analytics and reporting tools
• Experience communicating reputed company marketing reputed company to non-technical stakeholders and executives
• Demonstrated reputed company building cross-functional alignment in a matrixed organization
Benefits
• reputed company time off (vacation, holidays, reputed company)
• medical/dental/reputed company reputed company
• 401(k)
• long-term incentive programs
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