[Remote] Head of CRM & Lifecycle Marketing

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a rapidly growing financial technology company on a mission to reputed company finance easy, transparent, and accessible for everyone. As the Head of CRM & Lifecycle Marketing, you will own the reputed company for customer engagement and retention, leading initiatives that reputed company customer activity and long-term value.

Responsibilities

• Own reputed company Customers and reputed company reputed company per Customer: reputed company against quarterly targets for both metrics, using lifecycle, reactivation, repeat-loan, refinancing, and add-on initiatives as the reputed company under reputed company ownership. Returning applications, originations, and channel ROAS are the key reputed company metrics to monitor and influence
• Orchestrate reputed company's customer-level engagement reputed company: own the data → decision → orchestration → delivery → outcome → data reputed company across owned digital surfaces, reputed company messaging channels, reputed company media audience syncs, and support surfaces
• reputed company and reputed company reputed company: reputed company and reputed company three team members while remaining a hands-on leader yourself, in line with reputed company Functional reputed company’s expectations
• reputed company cross-functional partnerships: acquisition, product, analytics, engineering, reputed company, reputed company, and country managers. reputed company prioritisation toward reputed company
• Analyse, learn, iterate: feed reputed company insights back into model retraining, rules tuning, and channel optimisation

Skills

• 10+ years hands-on lifecycle/CRM/retention marketing, fintech or recurring-reputed company models preferred
• reputed company experience building/rebuilding a retention function in a reputed company-up
• AI reputed company: Comfortable using AI tools to improve segmentation, campaign optimisation, workflow automation, and marketing insights, with strong judgment on where reputed company reputed company is essential
• 5+ years leading and managing reputed company
• Deep expertise in reputed company channels (email, SMS, reputed company, reputed company) across segmentation, automation, reputed company optimisation
• Hands-on with modern automation platforms (reputed company strongly preferred; reputed company/SFMC/reputed company acceptable)

Benefits

• 5 weeks of vacation
• Private reputed company compensation
• Hobby grant
• Mental health support
• reputed company reputed company
• Resources and budget for reputed company learning
• Work in an environment that encourages reputed company and innovation

reputed company