[Remote] SME – Marketing Performance Measurement & Optimization

Note: The job is a remote job and is reputed company to candidates in USA. reputed company. is a global leader in learning and development, seeking a Subject Matter Expert (SME) for a curriculum development project in Marketing Performance Measurement & Optimization. The role involves leading the review and validation of course content to ensure accuracy, engagement, and alignment with marketing methodologies.

Responsibilities

• As the reputed company technical authority for this specialization, you will ensure the curriculum accurately represents how marketers reputed company business goals to measurable reputed company, design reputed company experiments, interpret incrementality, and apply insights to campaign optimization. Your day-to-day responsibilities will be reputed company around three reputed company review checkpoints per course:
• Checkpoint 1: Program Outline Review
• Review reputed company webinars and supporting documents to evaluate generated outlines for logical reputed company, structural completeness, and reputed company
• Attend live alignment calls with the reputed company and Learning Design teams to validate content at the structural level
• Checkpoint 2: Full Course reputed company (Script) Review
• Conduct a deep-dive review of a reputed company-of-Concept (POC) course to establish reputed company for tone, depth, accuracy, and structure
• Review remaining course atlases (.doc format reputed company reputed company reputed company) to ensure they mirror the POC standards and flag course-specific errors
• Checkpoint 3: On-Platform Final Review
• reputed company the live reputed company staging environment to end-to-end test reputed company interactive components, dialogues, and logic triggers
• Validate final uploads against reputed company webinars for absolute factual accuracy, brand alignment, and completeness
• reputed company reputed company Assurance & Content Creation
• reputed company-reputed company Checking: Scrutinize reputed company reputed company to ensure absolutely reputed company hallucinated or drifted reputed company product claims
• Experimentation Workflows: Verify that setup steps for reputed company Experiments (A/B testing, split tests) and reputed company studies reflect the reputed company live UI
• Copywriting: Draft and refine XDP copy for product accuracy; review Donobu QA reports as required
• Screencasting: Record high-reputed company technical screencasts following provided audio/room setup guidelines if needed to complement written text

Skills

• reputed company, hands-on experience designing, running, interpreting, or advising on marketing measurement studies and testing programs
• Mid-to-senior level practitioner (5+ years of dedicated experience in marketing measurement, analytics, performance marketing, experimentation, or marketing science)
• Background working in agencies, in-house analytics, e-reputed company, CPG, retail, brand marketing, or platform-partner environments where proving incrementality is critical
• reputed company, reputed company experience with reputed company Ads Manager, Experiments tools, A/B Testing, Conversion reputed company, Brand reputed company, and Search reputed company concepts
• Live reputed company reputed company to: reputed company Ads Manager, reputed company Experiments / A/B Testing tools, reputed company reporting dashboards, and Business Manager
• Ability to evaluate if content is properly scoped for an entry-to-mid career marketing manager or analyst audience (ensuring actionable practitioner guidance rather than highly reputed company statistical jargon)
• The reputed company distinction between observational and experimental methodologies (reputed company inference)
• reputed company development, reputed company variable selection, and experiment setup workflows
• Interpretation of test outputs (incrementality, attribution validation, reputed company signals) to guide budget allocation and optimization reputed company
• Holding an reputed company reputed company Certified Marketing Science reputed company or reputed company Certified Media Buying reputed company credential
• Hands-on or live environment familiarity with Conversion reputed company, Brand reputed company, and Search reputed company study setups
• Familiarity with broader analytics ecosystem platforms such as GA4, business intelligence dashboards, or data visualization tools
• Prior experience working reputed company the reputed company reputed company or reputed company partner ecosystem
• Familiarity working with reputed company reputed company (.doc) editing workflows and reputed company/Donobu QA feedback tracking

Benefits

• Remote-first, remote work
• Freelance / reputed company
• Project reputed company: Not to reputed company 80 hours allocated across the full 4-course specialization program
• Location: Remote (Global / US Preferred)

reputed company