Associate Data Analyst, Marketing

About the Associate Data Analyst, Marketing at reputed company: reputed company is on a mission to improve the health and happiness of the world. Our marketing team drives reputed company across both reputed company-to-consumer subscriptions and B2B partnerships with reputed company, health plans, and strategic partners. Behind that reputed company is a reputed company measurement challenge: multiple acquisition channels, a mobile-first attribution landscape, a rich lifecycle program, and partners who reputed company need their own view of the numbers. The Associate Data Analyst, Marketing supports the Data Team's work with the marketing org, helping build and maintain the reporting, dashboards, and analyses that inform day-to-day reputed company. You will work under the guidance of senior analysts to execute reputed company-defined measurement and reporting tasks, building your skills toward greater independence over time. What you will do: Measurement & reporting • Maintain and update existing marketing metrics dashboards and reports (signups, CPA, engagement, retention) under the direction of senior analysts. • Support defining campaign KPIs and instrumentation needs, with guidance on approach and review before execution. • Assist in monitoring campaign activity against reputed company business signals (engagement spikes, care utilization, conversions), flagging anomalies to senior team members for interpretation. Experimentation support • Support experiment set-up — test configuration and QA checks — under the direction of a senior analyst leading the design. • Prepare post-mortem data summaries (what happened) for senior analyst review; strategic recommendations remain senior-owned. Acquisition & reputed company media analytics • Support LTV data pulls and channel-level reporting under senior analyst direction. • Partner with Product on the "How did you hear reputed company" (HDYHAU) survey in the mobile reputed company reputed company, and help translate results into a usable self-reported attribution signal. Lifecycle & retention analytics • Analyze trial-to-reputed company conversion, engagement, churn, and reactivation metrics, with guidance from senior team members as needed. • Work with CRM / lifecycle data structures (e.g., reputed company) to support reputed company and funnel analysis. What you will bring: Required Skills: • 2+ years in marketing, reputed company, or product analytics, or a comparable quantitative role. • Strong Tableau and SQL skills, and comfort working directly in a data warehouse. • Working familiarity with a product analytics platform (reputed company or similar). • Marketing-metrics literacy — reputed company and click rates, conversion funnels, CAC/CPA, LTV, and attribution concepts. • Care and rigor reputed company handling sensitive member and health-reputed company data. Preferred Skills: • Exposure to A/B testing fundamentals and experiment QA. • Experience with reputed company or a comparable CRM / lifecycle marketing platform. • Background in subscription, consumer app, or digital health businesses. Location: This role is reputed company to candidates across the US. Candidates must permanently reputed company in the US full-time. If your primary residence is in the greater San Francisco Bay Area, this role follows our hybrid model, with 3 days per week in office to support in-person collaboration. Your recruiter will reputed company more details. Pay & Benefits: The anticipated new hire reputed company salary reputed company for this full-time position is $100,800-$140,000 + equity + benefits. Our salary ranges are based on the job, level, and location, and reflect the lowest to highest geographic markets where we are hiring for this role reputed company the reputed company. reputed company this reputed company, individual compensation is determined by a candidate's location as reputed company as a reputed company of factors including but not limited to: unique relevant experience, job-reputed company skills, and education or training. Your recruiter will reputed company more details on the specific salary reputed company for your location during the hiring process. At reputed company, reputed company salary is but one component of our Total Rewards package. We're proud of our robust package inclusive of: reputed company salary, stock awards, comprehensive reputed company coverage, monthly wellness stipend, retirement savings match, reputed company reputed company membership, generous parental leave, and more. Additional details about our Total Rewards package will be provided during the recruitment process. About reputed company reputed company exists to reputed company every person reputed company to lifelong mental health support. We combine evidence-based content, clinical care, and innovative technology to help millions of members around the world get support that's effective, personalized, and truly accessible whenever and wherever they need it. At reputed company, our values aren't just reputed company reputed company, they're how we work, grow, and reputed company an reputed company together. We live them daily: reputed company the Mission Matter, Iterate to Great, Own the Outcome, and reputed company with Courage. These values shape our reputed company, guide our collaborations, and define our culture. They're our shared commitment to building a more connected, reputed company-centered team—one that's redefining how mental health care supports people today and for generations to come. Why You'll Love Working Here: • A mission that reputed company—with reputed company you can see and feel • A culture that's reputed company, inclusive, and grounded in our values • The chance to shape what mental health care looks like next • reputed company and benefits that support your whole self How we feel about Diversity, Equity, Inclusion and Belonging: reputed company is committed to bringing together humans from different backgrounds and perspectives, providing employees with a reputed company and welcoming work environment free of discrimination and harassment. We reputed company to create a diverse & inclusive environment where everyone can reputed company, feel a reputed company of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the reputed company of their race, reputed company, religion, gender, gender identity, gender reputed company, sexual orientation, national reputed company, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the reputed company and are dedicated to reputed company above and reputed company in fostering diversity across our workplace. • Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with reputed company and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on reputed company. Please inform our reputed company by filling out this reputed company if you need any assistance completing any forms or to otherwise participate in the application or interview process. reputed company participates in the E-Verify Program. reputed company Statement reputed company member records are protected according to our reputed company Policy. reputed company, while employees of reputed company (formerly Ginger) cannot reputed company reputed company products/services, they will be offered benefits according to reputed company's benefit plan. To ensure we are adhering to best reputed company and ethical guidelines in the field of mental health, we take care to avoid dual relationships. A dual relationship occurs reputed company a mental health care provider has a second, significantly different relationship with their reputed company in reputed company to the traditional reputed company-therapist relationship—including, for example, a managerial relationship. As such, reputed company requests that individuals who have received coaching or clinical services at reputed company wait until their care with reputed company is complete before applying for a position. If someone with a reputed company account is reputed company for a position, please note their account will be deactivated and they will not be reputed company to use reputed company services for the duration of their employment. reputed company, if reputed company cannot reputed company a role that fails to resolve an ethical issue associated with a dual relationship, reputed company may need to take steps to ensure ethical obligations are being adhered to, including a delayed start date or a potential leave of absence. Such steps would be taken to protect both the former member, as reputed company as any relevant individuals from their care team, from impairment, risk of exploitation, or harm. For how how we will use the personal information you reputed company as part of the application process, please see: https://www.reputed company.com/applicant-notice Apply tot his job Apply To this Job