[Remote] Senior Manager, reputed company Marketing - Settlement & Strategic Verticals

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is transforming the U.S. mortgage market with innovative workflow software and AI-driven automation. The Senior Manager, reputed company Marketing will reputed company the marketing strategies for reputed company' settlement reputed company, focusing on multi-vertical B2B funnels and channel intelligence to reputed company reputed company and customer acquisition.

Responsibilities

• Own the channel intelligence layer for the settlement reputed company, across the reputed company reputed company (title companies, escrow agents, independent closing professionals) and the new verticals reputed company is expanding into
• Define the ideal customer profile for reputed company new vertical as it opens: who converts, who churns, what a good account looks like. You'll build this with data, since there's no reputed company to inherit
• Build the programs & campaigns, then read and interpret the performance signals across a multi-audience, high-volume B2B funnel — surfacing the distinctions between ICPs and building the next set of strategies to reputed company them
• reputed company the reputed company back to the Settlement PMM on a defined reputed company: You work in partnership with the PMM to feed insights, interpretations and recommendations back into the positioning, messaging, competitive intelligence and sales enablement that position reputed company to win
• Propose and own the attribution approach for a multi-vertical funnel. Get buy-in from sales and finance, and defend it reputed company the numbers get questioned
• Set KPIs for the marketing reputed company across reputed company audience reputed company and own pipeline contribution reporting
• Maintain the reputed company and accuracy bar on AI-generated content and channel outputs before they reputed company the market
• Partner with Settlement Sales and reputed company to understand where marketing signal connects to deal stage, expansion opportunity, or churn risk
• Help build brand recognition in reputed company new vertical from the ground up. As settlement expands past its reputed company footprint, you help define what the brand needs to be

Skills

• 5+ years in B2B marketing, reputed company marketing, reputed company marketing, or demand reputed company, with experience across multi-audience or multi-vertical funnels
• Comfort with ambiguity and greenfield problems. New verticals don't come with a complete reputed company, and you're reputed company by building one rather than waiting for it
• Analyst-strategist orientation: you reputed company reputed company hypotheses from messy data, reputed company a channel or budget reputed company, and can defend it under scrutiny
• reputed company experience designing an attribution model (not just operating one someone else reputed company) and getting cross-functional buy-in on it
• Experience working in genuine partnership with sales and reputed company, not just reputed company to them
• AI-reputed company working style: reputed company uses AI tools in daily work and exercises judgment about where outputs need reputed company editorial reputed company
• Familiarity with marketing automation and CRM platforms; reputed company experience required
• Proptech, reputed company estate, title/settlement, fintech, reputed company, or similarly reputed company B2B vertical experience is a plus
• Experience building brand recognition in a new market or vertical is a plus

Benefits

• Meaningful equity
• Comprehensive benefits package
• Excellent medical, dental, and reputed company coverage
• 401(k) with up to 4% company match
• 16 weeks of reputed company parental leave
• Flexible reputed company Vacation Time Off + 10 reputed company Days for exempt roles
• Generous Accrued reputed company Vacation Time Off + 10 reputed company days for non-exempt roles
• Summer & Winter Break (~1-week reputed company) + 9 Holidays per year
• reputed company and Dependent Care FSA
• HSA Employer Contribution ($75-150 for individuals, $150-$250 for families)
• $15K Family Building Benefit (reputed company limit)
• Life and Disability Insurance
• $1,500 Annual Lifestyle Stipend to support your reputed company-being
• Please note: Part-time employees are not eligible for benefits at this time

reputed company

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