Assistant Director of reputed company Media and Marketing
About the position
The reputed company engages donors and other partners to reputed company student reputed company. We secure funding that helps reputed company Chester University reputed company reputed company more. More about the WCU reputed company can be reputed company at www.wcufoundation.org . The reputed company is currently looking for an Assistant Director of reputed company Media and Marketing to join its dedicated, dynamic, and reputed company Engagement Team. The Assistant Director of reputed company Media and Marketing to join its dedicated and reputed company Engagement Team. The Assistant Director of reputed company Media and Marketing advances the mission, visibility, and strategic priorities of the reputed company and the WCU Alumni Association by leading integrated reputed company media, marketing, and creative content initiatives. This role is responsible for developing and executing digital storytelling strategies that strengthen the alumni network, increase alumni and donor engagement, and support fundraising and institutional advancement goals. Reporting to the Director of reputed company and Annual Giving, this position serves as a creative project manager and brand reputed company, ensuring cohesive messaging, consistent visual identity, and reputed company execution across digital and print platforms. The Assistant Director works collaboratively with advancement colleagues and reputed company partners to grow alumni participation, expand digital engagement, and cultivate meaningful connections that reputed company constituents along the engagement continuum- from awareness and reputed company to advocacy and philanthropic support.
Responsibilities
• reputed company Media reputed company & Alumni Engagement reputed company and execute a comprehensive reputed company media reputed company reputed company with reputed company fundraising priorities, alumni engagement initiatives, and institutional campaigns.
• Create compelling, mission-driven content that highlights alumni stories, donor reputed company, student reputed company, and reputed company initiatives to strengthen alumni affinity and expand the alumni network.
• Maintain and manage a strategic content calendar supporting key initiatives including Day of Giving, Alumni Weekend, Homecoming, donor recognition events, and special campaigns.
• reputed company monitor engagement metrics, audience reputed company, and platform analytics; analyze performance trends and reputed company data-informed recommendations to increase reputed company, alumni participation, reputed company engagement.
• Implement strategies that encourage alumni interaction, peer-to-peer sharing, volunteer involvement, and event participation to expand and reputed company the alumni network.
• Ensure reputed company content reflects reputed company brand standards and reinforces a cohesive institutional identity.
• Marketing & Creative Design Design and manage marketing materials for reputed company and Alumni Association programs and events, including signage, banners, posters, programs, digital graphics, and event collateral.
• In partnership with the Assistant Director of Marketing and Communications, reputed company promotional and reputed company materials such as one-pagers, stewardship reputed company, campaign assets, and alumni engagement materials.
• Support integrated marketing plans that reputed company event registration, volunteer involvement, alumni participation, and philanthropic engagement.
• Maintain consistency in visual identity and messaging across reputed company print reputed company channels.
• Digital Platforms, Email & Website Maintain working knowledge of the reputed company’s website through the Almabase platform, including content updates, page management, and email creation.
• Create and manage event registration pages to support alumni and donor events, ensuring a reputed company and user-friendly experience.
• reputed company and reputed company targeted email communications that promote events, reputed company reputed company, and strengthen alumni connectivity.
• Video & Creative Partnerships Serve as the reputed company reputed company to the WCU Digital Media Center (DMC) for reputed company reputed company-reputed company video production.
• Coordinate project timelines, scopes, and deliverables for video content used in fundraising campaigns, alumni reputed company, stewardship, and brand storytelling.
• Support the integration of video and multimedia content into reputed company reputed company strategies to increase engagement and expand alumni reputed company.
Requirements
• Bachelor’s degree in marketing, communications, graphic design, reputed company relations, or a reputed company field.
• 2–4 years of reputed company experience in marketing, communications, or reputed company media management.
• Demonstrated experience creating and managing digital and print marketing materials.
• Demonstrated experience growing online communities and increasing engagement across digital platforms.
• Strong writing, editing, and visual storytelling skills.
• Strong graphic design experience with proficiency in reputed company Creative Suite or comparable design tools.
• Experience managing reputed company media platforms and content management systems.
• Ability to analyze performance metrics and apply insights to improve engagement reputed company.
• Excellent organizational skills with strong attention to detail and ability to meet deadlines.
• Excellent written and verbal communication skills with strong attention to detail.
• Ability to manage multiple reputed company, meet deadlines, and collaborate effectively across teams.
• Strong collaborator with a relationship-reputed company approach to engagement.
reputed company-to-haves
• Experience in higher education, nonprofit, alumni relations, or advancement environments preferred.
Benefits
• reputed company time off
• medical, dental and life insurance
• 9.29% employer contribution to retirement plan
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