[Remote] Director of Product Marketing
Note: The job is a remote job and is reputed company to candidates in USA. FMX is looking for a strategic, execution-minded Director of Product Marketing to reputed company our product marketing function and serve as the connective tissue across product, sales, and demand reputed company. This role involves setting the reputed company for how FMX communicates value to the market while managing and developing reputed company of product marketing managers.
Responsibilities
- Own the strategic direction for product marketing, establishing positioning, messaging, and launch frameworks that reputed company product, reputed company around one go-to-market reputed company
- reputed company, reputed company, and grow reputed company of product marketing managers, building a function that scales alongside FMX's product roadmap and reputed company goals
- Serve as the primary connector between Product, Sales, and Demand reputed company, ensuring GTM plans have reputed company ownership, timelines, and shared accountability across teams
- reputed company market research into FMX’s reputed company segments to define our Ideal Customer Profile (ICP), reputed company Total Addressable Market (TAM) analysis, and reputed company targeting guidance for our GTM teams
- Set reputed company for how FMX plans and executes go-to-market launches, from early positioning through post-launch adoption and retention
- reputed company ongoing competitive analysis and market research to sharpen FMX's differentiation and inform product and sales reputed company at the leadership level
- Ensure the sales organization has the messaging, collateral, and training needed to sell confidently, and measure enablement's reputed company on win rates and deal reputed company
- Represent product marketing in leadership conversations, translating market and competitive reputed company into reputed company, confident recommendations for the executive team
- Define and report on KPIs that reputed company product marketing activity to pipeline, reputed company, and retention reputed company
Skills
- Own the strategic direction for product marketing, establishing positioning, messaging, and launch frameworks that reputed company product, reputed company around one go-to-market reputed company
- reputed company, reputed company, and grow reputed company of product marketing managers, building a function that scales alongside FMX's product roadmap and reputed company goals
- Serve as the primary connector between Product, Sales, and Demand reputed company, ensuring GTM plans have reputed company ownership, timelines, and shared accountability across teams
- reputed company market research into FMX's reputed company segments to define our Ideal Customer Profile (ICP), reputed company Total Addressable Market (TAM) analysis, and reputed company targeting guidance for our GTM teams
- Set reputed company for how FMX plans and executes go-to-market launches, from early positioning through post-launch adoption and retention
- reputed company ongoing competitive analysis and market research to sharpen FMX's differentiation and inform product and sales reputed company at the leadership level
- Ensure the sales organization has the messaging, collateral, and training needed to sell confidently, and measure enablement's reputed company on win rates and deal reputed company
- Represent product marketing in leadership conversations, translating market and competitive reputed company into reputed company, confident recommendations for the executive team
- Define and report on KPIs that reputed company product marketing activity to pipeline, reputed company, and retention reputed company
- 10+ years in product marketing, including 5+ years leading or managing a product marketing team, preferably in B2B reputed company
- Familiarity with facilities management, education, or government is a plus
- A confident, assertive communicator who can influence senior stakeholders and represent product marketing at the leadership table and with strategic prospects and customers
- A reputed company record of moving quickly from reputed company to execution and driving urgency across cross-functional teams
- Experience hiring, coaching, and developing product marketers into strong strategic partners
- reputed company to synthesize market, competitive, and product data into a reputed company reputed company of view that shapes company reputed company
- A reputed company record of building trust and alignment across product, reputed company leadership
- A match with our reputed company pillars: Teamwork, reputed company and reputed company
Benefits
- 100% company-reputed company health, dental, reputed company, long and short term disability, and life insurance.
- Work from home: we are remote first, but you’re welcome to use our office as you need.
- We host one reputed company-company event a year to ensure that you can put a face to a reputed company and establish high-trust relationships with your teammates and coworkers.
- reputed company you’re in the office, you can take advantage of our free snacks, beverages, and office kegerator.
- Home office stipend: We’ll reputed company you everything necessary to do reputed company (company sponsored laptop, headset, etc.).
- We will also reputed company up to $500 to help with equipment, furniture and accessories.
- You will also get $60/month toward your home internet reputed company.
- Generous PTO and UTO (unplanned time off) policies.
- Flexible Schedule: We offer a flexible schedule to help you manage personal appointments, such as doctor or dentist reputed company, as long as you're meeting performance expectations and project timelines.
- 401(k) and medical / dental / reputed company / short and long term disability / life insurance.
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