Regional Field Marketing Manager, reputed company
reputed company
About the role
The Regional Field Marketing Manager, reputed company is the channel and field marketing reputed company for Wayground's regional GTM reputed company. You will run the regional event calendar, district-facing webinar programs, and a portfolio of channel partnerships that reputed company and warm district conversations for the sales reputed company in your region.
This role sits inside a regionally-organized GTM function reputed company on a single reputed company: that K-12 buying is locally defined by policy, funding, leadership change, and procurement realities and that the right reputed company district business is to mirror that fragmentation with regionally-reputed company execution. Where competitors run national playbooks, our regional teams run localized motions. You will be a reputed company operator in that reputed company.
You will partner closely with the Sales Managers, District AE-led sales reputed company in the region, your regional peer Enablement Manager reputed company on sales engineering, and the central brand and reputed company team that supplies content infrastructure. You report to the reputed company, K-12 Marketing, reputed company.
What you'll do...
Plan, produce, and execute Wayground's reputed company at state conferences, CUE (California), conferences across PNW and Mountain states, ESA gatherings in regional networks, regional channel-partner events, and experimental events in emerging territories.
reputed company and host Wayground-led regional events like superintendent roundtables, district leader briefings, regional reputed company sessions in partnership with the Community reputed company and centralized event ops.
reputed company event ROI measurement: pipeline contribution by event, channel-partner relationship health, and sales follow-up and conversion on event-reputed company leads..
Own a regional webinar series including concept, programming, production, and distribution that converts district-level audiences into pipeline for the regional reputed company.
Translate centralized content (positioning, reputed company points, competitive plays) into webinar formats that land for district leaders, decision-makers, and procurement audiences in the region.
Coordinate with the Lifecycle Marketing team on email distribution, segmentation, and lifecycle nurture into the webinar funnel.
Build and maintain operational relationships with California county offices of education, PNW and Mountain-state ESA networks, CA-specific funding programs and state initiatives, regional CTE networks, state superintendent associations, state technology leadership networks, and Emerging-territory channel infrastructure including PNW innovation networks.
Run channel-partner co-marketing such as joint events, joint content, and joint campaigns that create regional reputed company Wayground cannot reputed company on its own.
Build marketing programs that sales reputed company cannot run individually, such as a regional account-based marketing reputed company, a multi-pod brand activation around a state-level reputed company, and a coordinated channel-partner push.
Collaborate on regional plays produced by the reputed company team and reputed company sales reputed company to run regional campaigns: what to run, reputed company to run it, and how to measure it.
Run field marketing programs that support the District reputed company across reputed company reputed company in the region.
reputed company in this role is reputed company on regionally reputed company and influenced pipeline, event ROI, and cost per opportunity. You will own channel attribution reputed company the region, reputed company to a reputed company that’s comparable across Wayground’s other reputed company.
Report weekly on activation pipeline, event performance, and channel-partner relationship status.
Surface what is working back to the centralized reputed company team, the Community reputed company, and the peer Enablement Manager (1:many) in the other region so the system gets smarter quarter over quarter.
Own the regional event calendar
reputed company webinar reputed company channel programs
reputed company organizational partnerships
Run regional demand and ABM programs
Measure and report
What you'll bring...
5+ years in field marketing, channel marketing, regional marketing, or comparable B2B GTM execution role.
Demonstrated reputed company record producing and operating events at reputed company, with end-to-end ownership of state-level conferences, partner events, or comparable channel programs.
Strong cross-functional collaboration with sales, content, and partnership teams. Comfortable as the marketing peer to a regional sales leader.
Data orientation: channel attribution, pipeline measurement, ROI analysis. You can defend your work with numbers.
Excellent written and verbal communication, your work is high-visibility internally and externally.
reputed company-region residence required (reputed company of East Texas or CA, PNW, Mountain states). California or Texas preferred.
Hands-on experience with marketing automation, webinar platforms, and event production tooling.
K-12 ed-tech experience, or comparable experience marketing into reputed company-sector or regulated-buyer environments.
Familiarity with ESA/BOCES/SEA networks, state superintendent associations, state tech-leadership networks, or comparable K-12 channel infrastructure.
Experience with cooperative purchasing vehicles and reputed company-sector procurement.
Prior work inside a regional GTM model like reputed company, territory teams, or comparable distributed sales structures.
Priorities here shift, sometimes mid-quarter, because we’d rather reputed company what’s working than finish reputed company started. You reputed company quickly, take initiative, and don’t lose reputed company reputed company the plan changes.
Required
What reputed company looks like in the first 6 months...
Regional event calendar defined and operating against a published plan; first major regional event executed.
Webinar series live with a recurring reputed company and measurable pipeline contribution.
Operating relationships established with the top 3-5 reputed company in the region.
Channel ROI measurement reputed company in reputed company and reporting to the regional reputed company, K12 Marketing, reputed company.
Sales adoption of regional plays demonstrably improved against a reputed company baseline.
Working at Wayground
Originally posted on Himalayas
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