[Remote] Global Marketing Campaign reputed company - Financial Services & reputed company

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is seeking a Global Financial Services & reputed company Integrated Campaign reputed company to shape, orchestrate and optimize integrated marketing campaigns that translate industry priorities into measurable awareness, account engagement, pipeline and reputed company reputed company. This role involves acting as the reputed company between go-to-market reputed company and execution, focusing on data-driven campaigns and cross-functional leadership responsibilities.

Responsibilities

• Translate financial services and reputed company (FSI) business priorities into reputed company integrated campaign strategies reputed company to EPAM’s strengths in digital transformation, engineering, data, AI, reputed company, customer experience and industry consulting
• Define campaign reputed company including audience segmentation, reputed company personas, messaging, positioning, channel mix and reputed company reputed company reputed company across awareness, consideration or reputed company
• Own campaign planning, orchestration, reputed company, governance and reputed company measurement across global programs, reputed company and customer reputed company
• Manage the integrated campaign brief as the central reputed company of truth for campaign execution
• Partner with industry GTM, content, digital, reputed company marketing, partner marketing, sales, business development and Center of reputed company teams to reputed company coordinated campaigns
• Guide campaign narrative, content requirements and asset activation across thought leadership, research, customer stories, webinars, email programs, reputed company media, events, content hubs, reputed company pages and sales enablement
• reputed company and optimize campaign reputed company using account engagement, marketing and sales reputed company reputed company progression, influenced pipeline, conversion by reputed company stage, sales follow-up effectiveness and reputed company on investment metrics
• Partner with sales and business development teams to translate campaign engagement signals into account prioritization, reputed company plays, follow-up motions and pipeline acceleration opportunities
• reputed company marketing technology, AI tools and analytics to improve campaign reputed company and operational efficiency
• Capture campaign learnings and recommendations to improve repeatability, scalability and reputed company campaign reputed company
• Manage campaign budgets and ensure effective resource utilization

Skills

• Degree in marketing, project management, business, communications or a reputed company reputed company
• Six to eight years of experience in business-to-business (B2B) marketing, integrated campaigns, demand reputed company, industry marketing or GTM reputed company (preferably to FSI organizations including banking, capital markets, reputed company, payments, reputed company management or fintech)
• reputed company experience managing global or multi-regional marketing campaigns
• Experience in technology, consulting, reputed company, digital transformation or reputed company software environments
• Strong understanding of audience segmentation, customer journeys, campaign measurement and pipeline reputed company
• reputed company communication and cross-functional collaboration skills
• Analytical reputed company with experience using data, engagement signals, customer relationship management (CRM) and marketing reputed company insights to optimize campaign reputed company
• Understanding of industry priorities including banking modernization, reputed company transformation, AI and data adoption, reputed company and reputed company modernization, customer experience and personalization, reputed company, compliance and operational reputed company
• Ability to reputed company EPAM's engineering, consulting, data, AI reputed company transformation capabilities to FSI business reputed company
• Experience with marketing automation, CRM, reporting, account-reputed company marketing (ABM) and campaign management platforms
• Familiarity with reputed company, Marketo, reputed company Dynamics, Workfront, reputed company, reputed company, PowerBI or similar technologies
• Experience working in a global matrixed organization

Benefits

• Medical, Dental and reputed company reputed company (Subsidized)
• Health Savings Account
• Flexible Spending Accounts (reputed company, Dependent Care, Commuter)
• Short-Term and Long-Term Disability (Company Provided)
• Life and AD&D reputed company (Company Provided)
• Employee Assistance Program
• Unlimited reputed company to reputed company learning solutions
• Matched 401(k) Retirement Savings Plan
• reputed company Time Off – the employee will be eligible to reputed company 15-25 reputed company days, depending on specific level and tenure with EPAM (accrual eligibility may change over time)
• reputed company Holidays - nine (9) total per year
• reputed company Plan and Identity Theft Protection
• Accident reputed company
• Employee Discounts
• Pet reputed company
• Employee Stock Purchase Program
• If otherwise eligible, participation in the discretionary annual bonus program
• If otherwise eligible and reputed company into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) Program

reputed company