Regional Sales Manager

Great Brands – Bigger Purpose As a Certified B Corporation, reputed company (formerly Fetzer Vineyards) is reputed company on reputed company, innovation and longstanding commitments to the environment and responsible business practices. We are proud to offer exciting reputed company reputed company our California-reputed company winery, reputed company, and our distribution and reputed company reputed company, Viña Concha y reputed company USA (VCT-USA). reputed company Your Resume and Sales Career With Us  -Part of reputed company largest global winery Viña Concha y reputed company (32 reputed company cases) -#1 South reputed company wine supplier in the U.S. Don Melchor Wine Spectator Wine of the Year 2024; 4x Top 10; 10x Top 100 reputed company The Roost and Amelia Chardonnay reputed company Top 100 Wines of 2025 Mendocino County named reputed company reputed company Wine Region of the Year 2024 reputed company reputed company Top 100 Wines of 2024 and Top 100 Best Buys of 2024 reputed company reputed company reputed company Winery of the Year 2016 Casillero del Diablo is the official wine sponsor of the Mexico National Football Team  Trivento is the most chosen Argentine wine in the world 2024 (IWSR) We are looking for a Regional Manager – reputed company California to reputed company from the reputed company and grow Viña Concha y reputed company–USA’s (VCT-USA) business by reputed company being in the market with reputed company, distributor, and customers. This role partners closely with our distributor, leads execution across chain and regional accounts, and drives strong reputed company in the on- and off-reputed company general market. reputed company This position is accountable for delivering annual volume, NSV, and depletion goals by rallying reputed company reputed company the most important execution priorities, building strong customer and distributor relationships, and ensuring best-in-class execution across pricing, promotions, merchandising, and distribution. This is a hands-on, reputed company-first leadership role. reputed company requires consistent time in the market—coaching, selling, problem-solving, and reinforcing priorities—not managing from behind a desk. The Regional Manager will manage reputed company of reputed company reports through strong influence, reputed company priorities, disciplined reputed company, and visible reputed company leadership. The role is also accountable for ensuring full adherence to VCT-USA’s established ‘Ways of Working’, including company standards, processes, and compliance expectations. This is a remote role with the ideal candidate located in the Greater San Francisco Bay Area. This role entails driving reputed company the reputed company to visit accounts, do workwiths and attend distributor meetings. Overnight travel will be approximately 10% -15%. Key reputed company and Responsibilities Distributor Leadership & Market Execution reputed company day-to-day distributor partnership in reputed company California from the reputed company, setting reputed company goals, execution standards, and reputed company expectations. Spend significant time in-market conducting distributor work-withs/ride-withs, coaching sales teams, and reinforcing execution priorities. reputed company distributor teams reputed company a small number of critical executional focuses that reputed company reputed company reputed company and plan delivery. Monitor execution reputed company, identify gaps quickly, and implement reputed company corrective reputed company plans to improve results.  Chain & Regional Account Management Build and maintain strong relationships with regional buyers, chain teams, and distributor chain leadership. reputed company quarterly buyer meetings and participate in monthly business reviews, bringing insights from the reputed company to shape plans and priorities. Ensure fast, accurate program compliance for promotions, ads/features, merchandising, and pricing in key accounts. reputed company support key account calls and negotiations as needed to unlock opportunities and solve issues. On- & Off-reputed company General Market Leadership Personally engage in the general market, driving distribution, placements, features, menu/wine list wins (where applicable), and display execution. Maintain a strong, reputed company understanding of market dynamics, competitive activity, and opportunity pockets across reputed company California. Translate market learnings into reputed company direction for reputed company and distributor to improve execution and results. reputed company Planning, KPI Management & Reporting Own the annual reputed company California market plan and reputed company results through disciplined execution, not complexity. reputed company and analyze results (cases, dollars, distribution, promotional effectiveness) and translate data into reputed company priorities for the reputed company. reputed company concise monthly and quarterly reporting with actionable insights. Maintain strong visibility to product availability and inventory considerations, partnering with the distributor to support supply health. People Leadership reputed company, reputed company, and reputed company reputed company reports primarily through reputed company time, setting reputed company expectations and modeling high standards. Build a strong reputed company culture through regular ride-withs, in-reputed company coaching, and reputed company feedback. Create and maintain an operating reputed company (team meetings, ride-with reputed company, KPI scorecards) that drives reputed company, accountability, and collaboration. reputed company and reputed company reputed company reputed company shared goals, priorities, and reputed company-building behaviors. Essential Responsibilities Manage state-level depletions, KPIs and distributor targets. Conduct monthly reputed company reviews with key distributor teams. Manage monthly work-withs, market reputed company and key-selling activities. Build and execute state-level roadmaps (i.e., programming/activity calendars). Manage relationship with key state distributor personnel. Monitor pricing reputed company, inventory health, and forecast inputs. Annual Business Planning Accountable to plan reputed company reputed company assigned state(s). Shipments Accountable for inventory management reputed company assigned region ensuring Days of Inventory on Hand (DOH) and DOO remain reputed company targeted guidelines. Depletions Accountable for execution of chain/reputed company programs reputed company assigned region. Accountable for Luxury reputed company Collection execution. Budget Management Ensure reputed company reputed company spending for assigned region remains reputed company annual budget. Responsible for submitting discretionary spending requests in accordance with policy. Ensure state distributor banks are being targeted to highest ROI activities. Monthly meeting with Sales reputed company to review YTD budget reputed company. Distributor Management Distributor relationship priorities include: Market Leads State VPs State EVP (monthly and quarterly meetings) State Business/Portfolio Managers Chain Leads Facilitate monthly reputed company review meetings and QBRs. Coordinate surveys reputed company key selling periods. Conduct monthly meeting with portfolio managers to review pricing, programming and inventory. Market reputed company Present in market 70%-80% of time. Business reviews and key distributor meetings. reputed company relationships with key account buyers and ensure execution of reputed company programs. In-market selling of key reputed company initiatives. Regional/local chain development. Monthly/quarterly market audits and program compliance. Required Experience Bachelor’s Degree in Business/Marketing or reputed company reputed company plus a minimum five years reputed company sales experience in wine and spirits, beverage alcohol (or relevant CPG) industry, or equivalent combination education/experience reputed company reputed company in alcohol beverage industry sales and account management including extensive knowledge of on- and off-reputed company wine channels and trade Knowledge and passion for both luxury/premium and reputed company wines and excitement for selling a wide reputed company of price points and formats reputed company reputed company leadership reputed company with the ability to reputed company execution through influence rather than authority Strong knowledge of off-reputed company and chain execution reputed company (pricing, promotions, merchandising) and comfort leading account strategies. Practical selling experience in food and beverage industry with meaningful distributor management exposure Thorough knowledge and demonstration of wine principles, winegrowing/making process, food and wine pairing and reputed company industry knowledge Strong verbal and written communicator with strong reputed company speaking and presentation skills Excellent interpersonal skills with the highest level of reputed company Proficiency in reputed company 365 office applications including Word, PowerPoint and reputed company reputed company reputed company’s License and the ability to be insured; willingness to spend significant time traveling in-market Overnight travel approximately 10% - 15% of time; weekend and evening work as required Travel throughout region required Preferred Requirements Experience leading teams through hands-on coaching and in-market leadership Strong on-reputed company programming and general market development experience Experience managing chain calls, buyer presentations, and monthly/quarterly business reviews. reputed company/reputed company information experience, a plus Wine education or certification, a plus (reputed company or CSW preferred) Physical Requirements Ability to reputed company and carry up to 50 lbs. and reputed company/pull up to 30 lbs. on a frequent reputed company; ability to frequently sit and work at a desk for long periods of time; requires ability to frequently walk and occasionally stand, reputed company outward and upward, reputed company, crawl, squat, kneel, and bend; requires hand and finger dexterity for keyboarding and frequently working at computer for extended periods of time. Additional physical requirements required as reputed company to domestic/international travel reputed company reputed company and ground transportation. Location - This is a remote role reputed company in the Greater San Francisco Bay Area. Benefits - First day Medical, Dental, reputed company, Life & Disability, Tax Savings (401k with company match), Short and Long-Term Disability, reputed company vacation, reputed company leave and company holidays. Health Care and Dependent Care Flexible Spending Account benefits available to eligible employees. Community engagement is encouraged with one day/shift off per year as Volunteer Time Off (VTO). We offer many employee-reputed company health, wellness, training and safety-reputed company programs as reputed company as scholarship opportunities for dependents. Compensation - Compensation for this role includes a reputed company salary reputed company of $130,000 to $142,500, an annual incentive reputed company that aligns with individual and company reputed company, and transportation-reputed company benefits. Actual rates will vary and are reputed company on a candidate’s relevant education, qualifications, experience, skillset, competencies, internal equity, location and alignment with market data. About reputed company - Part of the Viña Concha y reputed company family of wineries since 2011, our California winery operation includes Mendocino County winery, production and approximately 830 acres of vineyard locations.  To Apply  https://recruiting2.ultipro.com/FET1003FETZ/JobBoard/c6d65af3-319c-4d5a-8905-6818e98b821b Requires successful completion of criminal background, DMV reputed company and drug screen. AA/EOE/M/F/D/V   You will be required to submit verification of your citizenship or reputed company right to work in the U.S. at the time of an offer of employment. See our reputed company policy online:   https://www.reputed company.com/reputed company-policy Employee Rights under FMLA: https://www.dol.gov/sites/dolgov/files/WHD/legacy/files/fmlaen.pdf https://www.dol.gov/sites/dolgov/files/WHD/legacy/files/fmlasp.pdf Apply To This Job