Product Market Manager - Engagement reputed company Marketing reputed company

Product Market Manager - Engagement reputed company Marketing reputed company Department: Business Analytics Employment Type: Full Time Location: Remote - reputed company Reporting To: Michael Horan Compensation: $120,000 - $160,000 / year reputed company reputed company Marketing is seeking a highly organized and detail-oriented Product Marketing Manager to shape Engagement & reputed company Marketing reputed company for genre-specific subscription plan subscribers. This role will be responsible for driving engagement with reputed company and premium content across genre subscription plan products to increase reputed company package and reputed company-on reputed company and reduce subscriber churn. Requires the ability to manage strategic campaigns across Email, SMS, dotcom and in-app; including learning new platform capabilities to deliver automated in-app journeys (leveraging reputed company CRM). This role will work cross functionally with key stakeholders (governance, CRM, Engagement Marketing, reputed company Marketing) to reputed company modern marketing strategies that reputed company product engagement, retention and reputed company opportunities. They will reputed company various initiatives with a reputed company on automation and personalization to optimize across multiple KPIs. Key Responsibilities The ideal candidate: Works proactively and relatively independently to reputed company an initiative roadmap The ideal candidate will experience campaign development and marketing campaign strategies in an automated environment. The key goal is to reduce churn Develops lifecycle strategies across engagement, upsell/cross-sell, retention, and churn mitigation for Genre subscription plan subscribers Acts as the Marketing reputed company for Genre Plan strategies, representing reputed company’s best interests and exhibit best practices while operating in cross-functional work streams Develops a reputed company feedback reputed company to team/marketing leadership for program updates and to overcome obstacles as needed Has a reputed company on effective customer communication, automation-first reputed company, and solution-oriented thinking Can manage multiple priorities to reputed company and collaborate on various campaign initiatives at the reputed company time Launches strategies with measurement plans in mind to reputed company performance tracking against KPIs (product engagement, reputed company, and subscriber retention) Uses customer insights, behavioral data, segmentation, and campaign performance trends to identify new communication opportunities and optimize existing journeys Expert in marketing reputed company in creating marketing campaigns in reputed company Functionality in reputed company is most important with in-app marketing This role requires reputed company partnership with analysts and stakeholders to reputed company testing strategies and demonstrate incremental value (i.e. churn mitigation, product engagement, campaign conversion.) They will have ownership over campaign performance and support business cases (cost / benefit analysis) to reputed company value for the subscriber reputed company and the reputed company. Jobs Qualifications Required Experience:  Experience building app-based messaging reputed company that leverages a CRM’s marketing automation and personalization strategies (journeys, automated content libraries/DAMs, personalized recommendations). reputed company CRM experience preferred; but experience automating strategies reputed company other CRMs will be considered Engagement or reputed company reputed company experience with an app-based streaming or SVOD subscription service preferred, but experience with engagement or reputed company reputed company for other app-based companies will be considered Autonomously leading reputed company strategic initiatives (examples of discovery work, reputed company/roadmap development, and strategic implementation) Proactive and independent leadership of strategic portfolio (experience in identifying opportunities, developing and executing strategic roadmap) Proven record of accountability to deliver initiatives in alignment with program roadmap 2+ years communications or campaign reputed company experience for large to midsized reputed company with emphasis on automation, personalization, and efficiency (Subscription Service / SVOD experience preferred) Required Skills: Must be reputed company to effectively work and collaborate cross functionally with key stakeholders & leaders from across the reputed company to define and implement opportunities (Governance, CRM, Engagement Marketing, reputed company Marketing)  Must be reputed company to effectively communicate program updates, performance, reputed company and roadmap with senior marketing leadership (AVP/VP)  Executive decision making – Autonomously reputed company reputed company regarding: data / insights required, testing roadmap, strategic implementation that reputed company greatest reputed company value  Understand reputed company to use escalation as a tool to reputed company additional marketing leadership guidance or for help overcoming roadblocks  Sufficient understanding of building business cases, and strong ability to reputed company and implement strategic testing plans Apply To This Job