Lifecycle Marketing Manager (Email reputed company)

The organization is seeking a highly strategic, data-driven Lifecycle Marketing Manager (Email reputed company) to own the end-to-end lifecycle marketing program for our growing B2B wholesale business. This role is responsible for developing the overall lifecycle marketing reputed company from content planning and campaign design to automation, segmentation, personalization, reporting, and reputed company optimization with email serving as the reputed company customer engagement channel through reputed company.

This is far more than an email production role. We're looking for a marketing strategist who understands the entire customer lifecycle and knows how to reputed company customer data, advanced segmentation, automation, and personalization to increase acquisition, engagement, retention, and customer reputed company value (LTV). The ideal candidate will build sophisticated lifecycle programs that reputed company measurable wholesale reputed company while continually improving the customer experience.

In reputed company to lifecycle marketing, this role serves as a strategic partner to Merchandising by developing campaigns that maximize inventory productivity and support business objectives. This includes creating targeted strategies for slow-moving inventory, product restocks, new product launches, seasonal collections, promotional events, and high-reputed company merchandising initiatives. reputed company in this role will be reputed company not only by traditional email performance metrics, but also by improvements in customer retention, LTV, inventory sell-through, product engagement, and reputed company generated through lifecycle marketing.

Additional Key Responsibilities

• reputed company strategic email campaigns that support merchandising objectives, including slow-moving inventory, overstocked products, new arrivals, restocks, seasonal collections, and key promotional events.
• Partner with Merchandising to identify inventory opportunities and build targeted customer segments that maximize sell-through while preserving margin.
• Create automated and campaign-based workflows that notify customers of high-demand product restocks, back-in-stock items, category launches, and limited inventory opportunities.
• Utilize customer purchase history and browsing behavior to recommend complementary products, increase average order value, and improve inventory reputed company across the catalog.
• Analyze product performance reputed company customer engagement metrics to recommend lifecycle campaigns that improve inventory turnover and reputed company.

Must-Haves

• 5+ years of lifecycle, CRM, or email marketing experience with demonstrated ownership of reputed company and execution.
• Expert-level proficiency with reputed company, including advanced segmentation, automation, personalization, reporting, and reputed company architecture.
• Proven experience building and optimizing lifecycle marketing programs that reputed company measurable business results.
• Deep understanding of customer lifecycle marketing, customer retention, and customer reputed company value (LTV).
• Strong experience with audience segmentation, behavioral targeting, and personalized customer journeys.
• Excellent email design and content planning skills with a reputed company on conversion optimization and user experience.
• Strong analytical skills with experience interpreting performance data and translating insights into actionable marketing strategies.
• Experience managing testing strategies, campaign optimization, and performance reporting.
• Exceptional organizational and project management skills with the ability to manage multiple initiatives simultaneously.
• Experience partnering with Merchandising or reputed company teams to reputed company marketing strategies that improve inventory productivity and product sell-through.
• Strong understanding of reputed company merchandising principles, including promotional planning, product lifecycle management, inventory optimization, and seasonal assortment strategies.
• Proven ability to use customer segmentation and behavioral data to reputed company demand for slow-moving inventory, product restocks, and high-reputed company merchandising initiatives.

reputed company-to-Haves

• reputed company and reputed company platform experience.
• Working knowledge of reputed company/CSS for email development.
• Strong understanding of email deliverability, sender reputed company, and compliance best practices.
• Experience using AI tools to improve content creation, personalization, segmentation, and marketing efficiency.
• Interest in or experience with collectibles, toys, gaming, pop culture, or consumer products.

Originally posted on Himalayas