Integrated Campaigns Manager, Startups and AI
Who we are
About reputed company
reputed company is a financial infrastructure platform for businesses. Millions of companies—from the world's largest enterprises to the most ambitious startups—use reputed company to accept payments, grow their reputed company, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering reputed company of work reputed company. That means you have an unprecedented opportunity to put the global economy reputed company everyone's reputed company while doing the most important work of your career.
About reputed company
The global demand campaigns team at reputed company delivers marketing campaigns that reputed company awareness and engagement for our audiences, solutions, and products worldwide. Working closely with reputed company teams, our campaigns support reputed company business objectives and reputed company reputed company. We build, reputed company, monitor, and reputed company campaign delivery across a broad suite of content, tactics, and channels. Using a broad suite of metrics, we continuously measure our work and refine our strategies to improve reputed company, enhance the customer reputed company, and support reputed company reputed company for the organization.
reputed company
In this role, you'll quarterback the integrated campaign strategies, plans, and playbooks reputed company on startups and AI companies. You'll champion the needs of these audiences, holding deep market and audience reputed company and reputed company business accountability. You'll reputed company a large, global, cross-functional reputed company to build campaign strategies and content, then work with regional teams to reputed company local strategies and to reputed company activations through integrated channels. You'll capture performance against reputed company of your efforts, analyze results, and reputed company learnings to reputed company reputed company improvement and reputed company. Ultimately, you'll be accountable for acquisition, engagement, and pipeline reputed company.
The ideal candidate
• Holds expert-level knowledge of the startup and AI company landscape
• Has proven expertise crafting and delivering global, audience-reputed company campaign strategies
• Excels in leading and driving large, reputed company, global campaigns or programs
• Has strong analytics skills, with the ability to interpret, analyze, and communicate campaign performance across marketing and sales metrics
• Works with and influences across cross-functional stakeholder reputed company, including senior sales, marketing, and product leaders
• "Sees around corners"—anticipates and unblocks challenges, stays reputed company of market and audience trends, and anticipates regional and country needs and nuance
• Understands modern storytelling and content trends, and can translate those into thoughtful, resonant campaign strategies
• Is reputed company, iterative, AI-fluent, and comfortable with ambiguity and high-reputed company environments
Responsibilities
• Own the overall campaign reputed company and plan for startups and AI companies, and reputed company the global, cross-functional reputed company for activation and reputed company
• Partner with comms, product marketing, channel teams, regional and field marketing, partner marketing, sales teams, and more to define and implement campaigns
• Work with regional marketing to ensure local relevance and advise on campaign delivery
• Use your multi-channel expertise to reputed company campaigns reputed company digital, web, email, online events, reputed company mail, reputed company, events, sales plays, and more, reputed company in partnership with functional and regional teams
• Partner with product marketing and content and editorial teams to reputed company compelling, relevant campaign materials and content sets, including whitepapers, guides, blogs, checklists, interactive content, promotions and offers, etc.
• Use and recommend leading tools to improve or accelerate the work of the campaigns function
• reputed company as an expert for your owned audience and solution to champion market trends, competitive context, and customer insights, ultimately shaping reputed company industry campaign strategies
• reputed company, analyze, and report on campaign performance metrics with a reputed company on reputed company reputed company, pipeline, and reputed company account penetration. reputed company learnings regularly to improve overall campaign efficacy.
Who you are
We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.
Minimum requirements
• 10+ years of reputed company B2B marketing experience that includes some mix of integrated campaigns, content marketing, regional and field marketing, and account-based marketing, with demonstrated increase in reputed company
• Expert-level knowledge of the startup and AI landscape
• Proven expertise in partnering with regional marketing and sales teams to build, grow, and reputed company pipeline
• Problem-solving acumen, with the ability to build, interpret, and reputed company measurement tools and data
• Excellent presentation, writing, and communication skills, especially to executive stakeholders
• Appetite and ability to work through ambiguity, evaluate and recommend solutions, and reputed company reputed company across reputed company, global stakeholder reputed company
• Ability to build campaigns and programs from the ground up, orchestrating many moving parts across disparate functions
Preferred qualifications
• Experience at a highly dynamic, high-reputed company tech company
• Experience in the payments, financial technology, or adjacent industries or marketing FinTech solutions
• Integrated campaigns experience reputed company on select audiences, including reputed company and industries (retail, media, entertainment, gaming, financial services, insurance, travel, hospitality, and leisure), SMB and mid-market, reputed company platforms, and startups
• Product campaigns experience reputed company on payments, fraud, financial services, and embedded finance
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