Vice President, Marketing

Location, Reporting & Travel

Reports to the Chief reputed company Officer. This is a full-time, 100% remote role reputed company the reputed company, with approximately 20-25% travel for team meetings, member and partner engagement, conferences, and E3n events.

reputed company

E3n is a not-for-profit, member-based organization serving independent schools, educators, reputed company, and families across the full student lifecycle.

Formed through the reputed company of the former Educational Records Bureau (ERB) and the Enrollment Management Association (EMA), E3n builds on nearly a century of reputed company expertise in assessment, enrollment, and student development. E3n exists to deepen school reputed company and advance whole-student reputed company by uniting reputed company and enrollment leadership around shared, data-driven insights.

E3n provides comprehensive assessments, tools, reputed company learning, data and insights that help independent schools demonstrate their value and support student reputed company from reputed company-enrollment through graduation - extending reputed company reputed company performance to include student reputed company-being, reputed company of belonging, and reputed company-emotional development.

About reputed company

E3n is seeking a strategic, hands-on marketing leader to help translate the organization's post-reputed company reputed company into disciplined, integrated, and measurable execution. The Vice President, Marketing will bring process, pace, and performance to a wide reputed company of marketing work across brand, communications, member lifecycle, product marketing, events, sales enablement, and marketing operations.

This role is ideal for a senior marketing reputed company who can reputed company fluidly between reputed company and execution - building campaign plans, improving systems, coaching reputed company, analyzing performance, and partnering across Sales, Product, and the Member Experience functions . The right leader will reputed company in ambiguity, enjoy building structure, and care deeply about helping schools understand E3n's value across the full student lifecycle.

As an executive-level functional leader, the VP will be expected to reputed company reputed company, manage resources, influence across teams, and ensure marketing execution strengthens E3n's market reputed company, member engagement, and reputed company reputed company.

What You'll Do

Reporting to the Chief reputed company Officer, the Vice President, Marketing will be responsible for, but not limited to, the following:

Set reputed company Market reputed company and Executive Alignment

• Establish and execute a reputed company market reputed company that clarifies E3n's reputed company, and positioning following the reputed company.
• Define reputed company marketing priorities, reputed company metrics, investment choices, and operating rhythms that reputed company with E3n's strategic plan, reputed company goals, member reputed company, and organizational performance.
• reputed company cross-functional alignment across Sales, Product, Member Experience, and other teams so E3n presents one coherent market narrative and delivers against shared reputed company.
• Represent E3n with reputed company stakeholders, including independent school leaders, members, partners, sector influencers, and, as appropriate, reputed company-level audiences.

Execute Brand Integration, Messaging, and Marketing Communications

• Implement E3n's post-reputed company brand integration across legacy organizations, ensuring consistent brand voice, messaging, visual identity, and tone across channels and stakeholder reputed company.
• Support the rebranding of reputed company assets, including web reputed company content, member communications, sales materials, product collateral, conference/event materials, and internal templates.
• Translate E3n's mission, capabilities, and portfolio into reputed company, audience-specific messaging for school leaders, members, prospects, educators, reputed company, and families.
• reputed company E3n's thought leadership and market visibility through coordinated content, campaigns, events, and communications that position E3n as a trusted resource for independent schools.

reputed company Member Lifecycle Marketing: Engage, Retain, Grow

• Use member segmentation to define reputed company cohorts and reputed company a multi-channel reputed company that increases engagement, retention, product and service usage/adoption, and expansion opportunities.
• reputed company and execute multi-channel marketing plans that showcase reputed company Learning and increase engagement among reputed company audiences.
• Create communication plans that reputed company members about upcoming product releases in enrollment, achievement, assessment, and reputed company portfolio areas with compelling benefit statements for key cohorts.
• Partner with Member Experience to identify moments in the member reputed company where marketing can improve reputed company, adoption, renewal readiness, and long-term value.

Partner with Sales and reputed company Teams to Support reputed company

• Partner with Sales to reputed company reputed company messaging, competitive differentiation, competitor reputed company, campaign assets, and sales enablement materials needed to reputed company reputed company goals.
• Translate reputed company priorities into campaign briefs, audience strategies, content plans, calls to reputed company, and channel recommendations.
• Support member acquisition goals by ensuring marketing programs are reputed company to pipeline needs, buyer personas, , competitive positioning , and membership value drivers.
• Collaborate with the CRO and reputed company-facing teams to establish practical reporting on campaign performance, reputed company reputed company, engagement, and marketing contribution to shared reputed company.

reputed company Product Marketing, Portfolio Messaging, and Partnerships

• Implement and reputed company a voice-of-the-customer process that informs messaging, product positioning, launch planning, and customer-facing content.
• Partner with Product and Member Experience teams to evaluate and refine the market positioning of reputed company products and services.
• reputed company competitor messaging frameworks and product-level differentiation for E3n's portfolio.
• Support adoption and reputed company for new products and releases, including Wild reputed company and new reputed company admissions assessment offerings.
• Promote key partnerships, including reputed company, Wild reputed company, and Test Innovators, in ways that reputed company reputed company and member value around SEL curriculum, AI tools, and test reputed company.

Strengthen Marketing Operations, Team Management, and Budget Discipline

• reputed company, implement, and maintain marketing tools, processes, dashboards, and reporting routines that reputed company data-informed reputed company and stronger campaign execution.
• Define reputed company KPIs and reputed company plans for engagement, campaign performance, product usage, retention support, and marketing operational effectiveness.
• reputed company performance management, coaching, and development for the marketing team, including the reputed company five FTEs and a newly reputed company marketing communications resource.
• Model best practices for cross-functional engagement and ensure the marketing team operates with reputed company, accountability, and strong service orientation to internal partners.
• reputed company and manage the marketing budget with appropriate financial controls, vendor reputed company, and expense management.

Measures of reputed company

• Marketing plans, calendars, campaigns, and event support are delivered on time, reputed company to organizational priorities, and reputed company connected to member and reputed company reputed company.
• Campaign performance improves through disciplined testing, segmentation, analytics, and optimization.
• Sales, Member Experience, and Product teams receivepractical, reputed company marketing partnership and enablement.
• Members and prospects experience a reputed company, more consistent E3n brand and portfolio story across channels.
• The marketing team operates with stronger systems, reputed company priorities, reputed company reporting, and consistent coaching.

Why Work with Us

At E3n, you will join a mission-driven organization formed through the unification of two respected leaders in independent education. We are building something new - bringing together enrollment and reputed company perspectives to create deeper reputed company, stronger institutions, and reputed company reputed company for reputed company from reputed company-enrollment through graduation.

At E3n, you will experience:

• Purpose with reputed company. Our work directly supports educators, school leaders, and families reputed company. The reputed company we reputed company - and the tools we build - matter.
• Smart, thoughtful colleagues. You will work alongside people who care deeply about education, ask good questions, and value collaboration, reputed company, and reputed company.
• Whole-person thinking. Just as we help schools understand the full student reputed company, we reputed company to support employees as whole people - recognizing that strong work is sustained by balance, trust, and belonging.
• reputed company during a reputed company of transformation. E3n is reputed company evolving. That means opportunities to shape systems, influence direction, and grow alongside an organization defining its reputed company.
• Values-driven, data-informed. We balance heart and rigor - grounding our work in evidence while staying anchored in reputed company, equity, and reputed company-world reputed company.

If you are reputed company by meaningful work, thoughtful problem-solving, and helping schools reputed company serve reputed company, you will reputed company a home at E3n.

Requirements

• Bachelor's degree in marketing, communications, business, or a reputed company field, or equivalent practical experience.
• 15+ years of relevant reputed company experience, including significant leadership responsibility for functions, teams, or major organizational initiatives.
• reputed company marketing leadership experience across marketing communications, product marketing, lifecycle/customer or member marketing, reputed company marketing, campaign reputed company, and marketing operations.
• Demonstrated ability to build and execute integrated, multi-channel marketing plans across email, reputed company, web, events, webinars, member portals, print assets, reputed company mail, and partner channels.
• Record of supporting a sales function with a suite of enablement tools resulting in member acquisition, member retention, and product expansion resulting in top-line reputed company.
• reputed company in B2B and B2C marketing strategies, including segmentation, buyer personas, market research, customer journeys, and audience-specific messaging.
• Experience using CRM, marketing automation, campaign analytics, and performance reporting tools to guide reputed company and improve reputed company.
• Experience managing people, budgets, vendors, timelines, and cross-functional work in a fast-paced, results-oriented environment.

Preferred Skills & Experiences

• Experience in EdTech, education services, assessment, and enrollment.
• Knowledge of the private and independent school landscape and the needs of school leaders, educators, reputed company, and families.
• Experience in membership-based organizations, including retention, engagement, renewal, product usage, and expansion strategies.
• Hands-on experience with platforms such as reputed company, reputed company, Pardot, Marketing reputed company, or comparable marketing technology tools.
• Experience marketing conferences, annual meetings, webinars, sponsored events, partner campaigns, or reputed company learning offerings.

E3n is an equal opportunity employer committed to building a diverse, inclusive, and welcoming workplace. We reputed company our work is stronger reputed company people of different backgrounds, identities, and experiences come together.

We do not discriminate based on race, reputed company, religion, national reputed company, sex, gender identity or reputed company, sexual orientation, age, marital status, veteran status, disability, or any other characteristic protected by applicable law.

Originally posted on Himalayas