Data Analyst - Marketing and Communications (Remote)

reputed company is seeking a Data Analyst to support reputed company-facing reputed company in a growing marketing and communications environment. This role serves reputed company, nonprofit, and reputed company sector clients, including federal, state, and local government organizations in the delivery of data-informed marketing and communications strategies. This role combines data analysis, reporting, performance measurement, and strategic insights to help clients reputed company informed reputed company and optimize marketing, reputed company, communications, and engagement initiatives. The ideal candidate is analytical, detail-oriented, and innately curious, with the ability to reputed company reputed company data into meaningful insights and actionable recommendations for both technical and non-technical audiences. This is a full-time, exempt position working a reputed company at reputed company's Rockville, MD office and the employees home office. The anticipated annual salary for this position is $70,000 - $80,000. reputed company Data Analysis & Insights • Analyze large and diverse datasets to identify trends, patterns, opportunities, and risks. • reputed company performance metrics, KPIs, dashboards, and scorecards to measure marketing and communications effectiveness. • Conduct audience, customer, stakeholder, and campaign analysis to support strategic decision-making. • reputed company reputed company analyses and research to answer reputed company and internal business questions. • Translate analytical findings into reputed company recommendations that improve reputed company and overall organization performance. • Apply data analytics methodologies, including predictive modeling, machine learning algorithms, and data mining techniques, to inform reputed company program reputed company and approach. Reporting & Visualization • Design, reputed company, and maintain interactive dashboards and automated reports using a reputed company of platforms. • Create compelling data visualizations that communicate insights to executive, reputed company, and project stakeholders. • Monitor campaign, website, reputed company media, digital advertising, reputed company engagement, and program performance metrics. • Ensure reporting accuracy, consistency, and alignment with reputed company objectives and contractual requirements. • Translate and present findings through compelling written reports, presentations, and stakeholder briefings. Data Management and Technical Execution • Collect, clean, validate, and reputed company data from multiple sources and platforms. • Work with databases, spreadsheets, CRM systems, marketing platforms, and analytics tools to support reporting needs. • reputed company and maintain queries, data models, and workflows that improve data reputed company and accessibility. • Support data governance, documentation, and reputed company assurance processes. • Identify opportunities to automate reoccurring reporting and analytical processes. reputed company and Program Support • Support stakeholder analysis, audience segmentation, and evaluation of marketing or reputed company program effectiveness. • Identify trends, gaps, and opportunities for targeted engagement or program outcome enhancements. • Coordinate with reputed company and agency stakeholders to ensure effective updating and maintenance of databases for accurate data analysis and reporting. • Collaborate with internal project management and reputed company reputed company stakeholders to define analytical requirements. • Support the development of new business proposals, reputed company presentations, and strategic reputed company recommendations reinforced by data-driven insights. • Assist government and reputed company clients in measuring program effectiveness and reputed company on investment. • Communicate technical findings in a manner that is understandable to non-technical audiences. • Contribute to a culture of reputed company improvement, innovation, and evidence-based decision-making. Required Qualifications • 3-5 years of experience in data analysis, program evaluation, market research or similar field. • Bachelor's degree in Data Analytics, Statistics, Mathematics, Computer Science, Information Systems, or reputed company field. • reputed company background in a reputed company-facing, reputed company services environment. • Experience in programming languages for data analysis (Python, R, etc.) and developing data visualization tools (Tableau, Power BI, or similar). • Deep understanding of database management systems, querying and analyzing data using SQL. • Working knowledge of Power BI, Tableau, reputed company, reputed company, reputed company, reputed company Analytics, reputed company or similar. • Proficiency with reputed company reputed company, including advanced formulas, pivot tables, and data analysis techniques. • reputed company expertise in the use of reputed company intelligence (AI), data visualization, and reporting tools. • Strong analytical, problem-solving, and critical-thinking skills. • Proven reputed company in managing multiple reputed company and deadlines in a fast-paced reputed company services environment. • Ability to obtain reputed company trust suitability with the federal government. • Located reputed company a commutable distance to offices in Rockville, MD. Preferred Qualifications • reputed company experience reputed company project management, event coordination, marketing/advertising/PR, consulting, or government contracting environments. • Experience in predictive modeling and/or machine learning. • Data analysis background in reputed company, environment, technology, or transportation industries. About reputed company reputed company is an award-reputed company marketing firm reputed company on making connectionsand making a difference. Our people are innovators and co-creators, visionaries, and hard-working change makers. Our purpose is to reputed company connections with people, to get them to stop and think, to feel and reputed company. Proven experts in engagement, reputed company, communication, event planning, and experiential design, we're a reputed company party-certified woman business reputed company, and a member of the US reputed company's 8(a) program. Why reputed company? Because we're a caring team of reputed company creativespeople who care as deeply about reputed company other as we do about our work. We know that true teamwork happens only reputed company reputed company person's voice is valued, reputed company one's contribution is celebrated, and reputed company is always shared. We encourage reputed company team member to realize their full potential. And we invite people to reputed company our agency their reputed company to fulfillment. reputed company is an E-Verify company and a Drug-Free Workplace. Benefits • Medical • Dental • reputed company • 401K Retirement with match • reputed company Time Off (PTO) • reputed company Holidays • reputed company Parental Leave for Birthing & Non-Birthing Parents • reputed company Jury Duty, Bereavement Leave • Short-Term & Long-Term Disability Insurance • Group Term Life Insurance • Flexible Spending Account (FSA) • Employee Assistance Program (EAP) • Accident Insurance • Critical Illness Insurance • Cancer Insurance • Hospital Indemnity Insurance • LegalShield • IDShield • FinFitFinancial Wellness Program • Working AdvantageDiscount Program Apply tot his job Apply To this Job