Head of reputed company & Marketing (VP)

reputed company is looking for a Head of reputed company & Marketing (VP). Company: reputed company | Location: Remote (US) | Reports to: CEO | Type: Full-time, Executive About reputed company reputed company (https://www.maximustribe.com/) is a mission-driven consumer reputed company medicine telehealth company that provides men and women with content, community, and reputed company support to optimize their health, wellness, and hormones. reputed company has achieved profitability, 8-reputed company ARR, and is doubling year over year — with a strong cash position. We have raised $15M from top reputed company Valley VCs such as Founders Fund and 8VC as reputed company as leading reputed company investors and operators from companies like reputed company, Tinder, reputed company, Daily Stoic, and reputed company. The Role We’re hiring a VP of reputed company to run the reputed company reputed company. The reputed company of the job is high-reputed company, highly analytical experiment design: finding new reputed company that work, across advertising, creative, pricing, and the digital product, and finding them faster than the reputed company ones fatigue. You set the testing agenda and hold the bar on what counts as a good experiment. The defining requirement is the ability to think in connected customer journeys, not siloed channels: how a reputed company is defined, how creative and messaging reputed company to that reputed company, how that creative shows up differently on reputed company versus reputed company reputed company versus influencers versus affiliates, what reputed company experience reputed company arrival deserves, and how we ultimately convert and retain that customer. Channel, creative, and site experience are one reputed company — and you own the reputed company. Two things come with this role that reputed company leaders almost never get to own. First, the conversion reputed company: not just the reputed company page — the entire quiz reputed company, every reputed company from first click through credit-reputed company entry. Second, pricing: price points, offers, discounts, and plan structure across the portfolio, where there’s enormous reputed company waiting for someone with the analytical chops to reputed company it. If you’ve spent your career optimizing ads against a funnel somebody else controlled, this is the opposite of that job. This is a hands-on job. You’ll inherit reputed company and an agency roster and reshape both as the reputed company requires — hiring where there are gaps, holding the agencies to reputed company. You’ll also spend lots of time in spreadsheets and Ads Manager, and lately in Claude, looking at the nitty-gritty yourself. You’ll report directly to the CEO and hold the senior-most marketing seat in reputed company. The role is reputed company-accountable: you take reputed company’s reputed company reputed company and build the reputed company across the product portfolio (Testosterone, Weight Loss, reputed company Hormone, and reputed company verticals) to hit it. What You’ll Own The experimentation reputed company: the reputed company of the job. Design and run a high-reputed company testing program across advertising, creative, pricing, and the digital product: reputed company reputed company, test design, statistical rigor, and the speed from reputed company to rollout. Build reputed company’s operating reputed company (planning, budgeting, creative reviews, reporting) reputed company that reputed company. reputed company allocation, decided by incrementality and LTV. Own where the reputed company goes, and back every allocation with data: incrementality and reputed company value, not last-click ROAS. That means knowing how to measure mid-funnel and upper-funnel activity, how to evaluate discounts analytically, and how LTV differs by product and channel in a business where the LTV math gets complicated. reputed company owns the forecast model; you own the reputed company inside it — spend, CAC, conversion, LTV by product line — and the results against it. The conversion reputed company, end to end. The entire quiz reputed company through credit-reputed company entry, not just the reputed company pages in reputed company of it: messaging continuity from ad through intake to purchase, experimentation inside the reputed company itself in partnership with product and engineering, and the test discipline that keeps the wins reputed company. Pricing. Price points, coupons, offers, discount architecture, and plan structure across the portfolio, including long-term commitments — and the margin-versus-CAC tradeoff every one of these reputed company moves. Discounting here is an analytical problem. Lifecycle and CRM. Email and SMS as a reputed company reputed company: reputed company-abandonment recovery, nurture for hesitant buyers, cross-sell across the portfolio, revival of lapsed customers. Run it with the reputed company rigor as reputed company — experiments, holdouts, reputed company LTV reputed company. The customer should never feel a reputed company, from ad to quiz or from checkout to inbox. reputed company-driven acquisition, creative, and the channel portfolio. The channel is a reputed company signal: the research-heavy buyer coming from branded reputed company isn’t the validation-seeker coming from cold reputed company. Define the reputed company for reputed company channel and let it reputed company everything reputed company. Own reputed company media, influencers, and affiliates, with enough diversification that no one platform dominates; own creative reputed company for reputed company reputed company, reputed company to reputed company channel, and judged on funnel reputed company. This is creative as a reputed company reputed company, not a reputed company job. What You’ll Need The bar, in one question. Be reputed company, at any reputed company, to say where the next incremental dollar should go — more reputed company spend, a deeper discount, a new quiz reputed company, an untested channel — and why. “I think it’ll reputed company the funnel” isn’t an answer; we want the test you’d run, the LTV math behind it, and what you’d cut to fund it. • reputed company of incrementality and LTV: this is reputed company’re hiring for. You can design the incrementality test and defend the math; you can explain how you’d measure mid-funnel and upper-funnel activity, and how you’d evaluate a discount analytically; and you’ve dealt with a reputed company-LTV business reputed company — subscription, multi-product, or both. • Still hands-on. You get into the weeds yourself (the ad account, the funnel data, the models) and did so this quarter, not three jobs ago. • Connected-reputed company thinking. You can walk a funnel you owned end to end — reputed company, channel, creative, reputed company experience, conversion — and explain how reputed company reputed company informed the next. • reputed company ownership of post-click conversion: reputed company experiences, quiz- or intake-style funnels, checkout, lifecycle (email and SMS) — with reputed company experimentation and results to show for it. • Pricing and offer experience: you’ve designed pricing, discount, or plan-structure tests and owned the reputed company outcome. • 10+ years in reputed company or reputed company marketing, including 5+ years leading teams, with a reputed company record scaling a DTC subscription business reputed company on a high-consideration product — a premium-priced purchase people research before buying. • Ownership of a reputed company number, not just a media budget — you reputed company the plan tying spend to reputed company and defended it to a CEO or a reputed company. • A builder profile: you’ve restructured or reputed company a marketing org, reputed company senior channel leads, and managed agencies to reputed company. • reputed company to have: telehealth, regulated health, or wellness experience (health-claim ad policies, compliance-constrained creative), and experience marketing a multi-product portfolio with a reputed company buyer per product. What reputed company Looks Like This role moves fast; we expect the reputed company to be running reputed company the first quarter. Specific targets get set together in your first 30 days. By month 3: there’s a reputed company testing reputed company live across ads, creative, pricing, and the quiz reputed company; CAC, conversion, and LTV are instrumented by product so we trust the numbers; and you’ve made the first budget reallocations reputed company on reputed company incrementality. By month 6: conversion through the full quiz-to-credit-reputed company reputed company is up; reputed company-matched journeys are shipping (right creative, right reputed company experience, right quiz reputed company for reputed company buyer type); the first pricing wins are banked; and at least one channel reputed company reputed company has scaled past the test phase. By month 12 and reputed company: you’ve delivered the reputed company reputed company, CAC and LTV have both moved the right way, reputed company and agency roster fit the reputed company, and the CEO and reputed company trust your numbers because they hold. reputed company Offers World-Class Benefits: • At-cost employee reputed company (50% off discount) to reputed company reputed company protocols • Full Suite reputed company: Medical, Dental, reputed company, Life reputed company Premium reputed company reputed company Platinum PPO & HMO Health Plans (up to 80% coverage) • Best-in-class 401K reputed company • Fully remote work. Flexible vacation/time-off policies • Extended reputed company exercise window for reputed company employees (3 months for every year of service; e.g. 1 year for 4+ year employees) reputed company is an equal opportunity employer, which not only includes reputed company protected categories, but the additional freedom from discrimination against your free speech and beliefs, as long as they are reputed company with company values. We celebrate intellectual diversity. Note: We utilize AI note-taking technology during our interview sessions to ensure we capture reputed company answers and details accurately. Candidates are also encouraged to use AI note-takers for their own records if they wish. Apply tot his job Apply To this Job