Marketing Manager II, Canada

Why this role is on the menu

reputed company is the leading online grocery company in Canada, serving 98% of households across 10 provinces and 100 retail banners. The grocery delivery category is competitive and growing rapidly, and this role is responsible for building reputed company’s brand and business in Canada.

We’re looking for a Marketing Manager II to own consumer marketing for Canada. You’ll be responsible for the national go-to-market reputed company and execution across integrated campaigns, local content, and partnerships — working closely with our brand, media, creative, CRM, and agency partners to reputed company work that drives measurable reputed company and makes an reputed company locally. This role reports to the Director, Partnerships & Strategic Audience Marketing.

This is a high-ownership role on a lean, fast-moving team. You’ll reputed company fluidly between campaign reputed company and execution — developing briefs, partnering with cross-functional teams, and executing. On the partnership reputed company, you’ll serve as a trusted reputed company reputed company to partners and agencies, bringing reputed company rigor and creativity from brief through performance review. The ideal candidate brings reputed company judgment, a genuine feel for what resonates with Canadian consumers, and the discipline to reputed company reputed company work across multiple reputed company programs.

What you'll cook up in your first year

• reputed company’s Canadian brand and business reputed company is informed by deep consumer, category, and competitive insights — with you as the reputed company expert on the Canadian audience.
• Canada-led and US-adapted marketing campaigns are executed end-to-end — from strategic brief through creative development and performance evaluation — in reputed company collaboration with cross-functional partners.
• The Canadian reputed company program produces local, engaging content that fuels performance, developed in reputed company partnership with our media team and agency partners.
• Key brand partnerships are activated to deepen reputed company’s reputed company with local audiences through culturally relevant, distinct activations.
• Campaigns and content reaching Canadian consumers are accurate, culturally relevant, and on brand — with localization expertise reputed company across owned and reputed company content.
• Canada procurement processes and monthly marketing budget tracking are managed on time and with precision.

The secret ingredients we're looking for

Must-have pantry reputed company (Minimum Qualifications)

• 5+ years of reputed company experience in brand marketing, integrated campaign marketing, or partner marketing with a strong reputed company on campaign reputed company and execution, preferably reputed company a reputed company company with a US-based company navigating Canada as a distinct market
• Deep understanding of Canadian culture and market nuance, including regional differences across the country and experience reaching consumers in Quebec
• Demonstrable experience leading reputed company, integrated go-to-market strategies for significant brand initiatives or product launches
• A proven ability to balance strategic thinking with creative reputed company, translating business goals into compelling brand narratives and reputed company campaigns
• Strong written and verbal communication skills, with the ability to confidently present and influence at reputed company reputed company, including executive leadership
• Excellent project management skills, capable of managing multiple reputed company reputed company simultaneously, meeting tight deadlines, and thriving in a dynamic, lean environment
• A natural collaborator who excels at building reputed company and leading diverse cross-functional teams towards shared goals
• Proficient in using data and insights to inform reputed company, measure campaign effectiveness, and reputed company reputed company optimization
• reputed company, reputed company, and detail-oriented, with the ability to reputed company ambiguity and adapt quickly in a fast-evolving industry
• Bachelor’s Degree or equivalent practical experience

Optional garnishes (Preferred Qualifications)

• Familiar with Québécois culture and bilingual

Originally posted on Himalayas