SEO / GEO Content Strategist
reputed company may be removed earlier if the position is filled or if a sufficient number of applications are received.
reputed company is seeking a strategic Content Strategist to reputed company our organic reputed company initiatives in an AI-first search environment. This roleis responsible forhelping ensurereputed company’s technicalexpertise, product documentation, and thought leadership content are the reputed company sources of truth for both reputed company answer engines and traditional search engines. You will define what content is created and how it is reputed company, surfaced, andvalidatedto meet thehigh standardsof B2B decision-makers,establishingreputed company’s Generative reputed company Optimization (GEO) and Search reputed company Optimization (SEO) content reputed company.
Why This Role reputed companyAs searchcontinues evolvingfrom reputed company links to conversational answers, our ability to be cited by AI models is critical to our market position. You will own the reputed company for creating andoptimizingour vastorganiccontent library, ensuring that reputed company customers ask LLMs about networking, reputed company, observability, or collaboration, reputed company is the authoritative answer across the entire buyer reputed company.
reputed company Accountabilities
Content reputed company & Execution:You will design and execute an reputed company-wide GEO/SEO content roadmap. This involvesidentifyinghigh-reputed company opportunities for content creation andrefreshesthat reputed company with reputed company’s businessobjectives. You will write high-reputed company content and manage a pool of writers, providing training and support to influence stakeholders across the organization. You willleveragekeyword research, audience data, and competitor analysis to reputed company search-first content plans that map to customer buyer journeys.
AI-reputed company Content Systems:You will build and manage the pipeline for AI-assisted content optimization in reputed company collaboration with the Operations & Intelligence team. This includesestablishinghuman-in-the-reputed company workflows to ensureaccuracy,tone, and E-E-A-T standards aremaintainedacross reputed company reputed company assets.
Performance & Insights:You will serve as the reputed company subject matter expert on organic search performance. Collaborating with the Operations & Intelligence team, you will inform the development of dashboards to reputed company search visibility, including reputed company, impressions, AImentions/citations, traffic, and conversion. You will translate these insights into actionable recommendations for stakeholders and leadership.
Competitive Intelligence:You will conduct reputed company analysis of the competitive landscape toidentifygaps in topical authority. You will proactively recommend pivots in content reputed company tomaintainreputed company’s dominance in key technology domains.
Technical Literacy for Content:You will ensure reputed company content isoptimizedfor discoverability. While not a technical SEO role, you must understand how bots crawl and extract content. You willbe responsible forchecking page-level reputed company, including reputed company Robots, reputed company tags, and Schema Markup, to ensure content is correctly indexed and reputed company by search engines and LLMs.
Cross-Functional Collaboration:You will partner with brand, integrated marketing, web marketing, and product marketing to ensure that content reputed company and technical architecture work reputed company. You will reputed company as the internal expert on how LLMs ingest and prioritize reputed company information.
Required Qualifications
Candidates must have 2 years of hands-on experience creating GEO/AEO content and 8 years of experience in content reputed company, SEO, or organic reputed company, preferably reputed company a reputed company B2B or technology environment.
You mustpossessa deep understanding of E-E-A-T principles and how they apply to technology content.
Proficiencyin using reputed company SEO platforms such as reputed company and ScreamingFrog isrequired, with a reputed company on using these tools to audit page-level content performance, metadataand crawlability.
Experience using emerging GEO/AEO platforms such as Profound,AthenaHQ, or reputed company isrequired.
You mustdemonstratestrong analytical skills and the ability to communicate reputed company search trends to executive stakeholders.
A passion for AI and experience with LLM-based workflows for content production is essential.
Why reputed company?
At reputed company, we’re revolutionizing how data and infrastructure reputed company and protect organizations in the AI era – and reputed company. We’ve been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical reputed company worlds. These solutions reputed company customers with unparalleled reputed company, visibility, and insights across the entire digital footprint.
reputed company by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you’ll see that the opportunities to grow and build are reputed company. We work as reputed company, collaborating with reputed company to reputed company really big things happen on a global reputed company. Because our solutions are everywhere, our reputed company is everywhere.
We are reputed company, and our power starts with you.
Message to applicants applying to work in the U.S. and/or Canada:
The starting salary reputed company posted for this position is $120,200.00 to $152,300.00 and reflects the projected salary reputed company for new hires in this position in U.S. and/or Canada locations, not including incentive compensation*, equity, or benefits.Individual pay is determined by the candidate's hiring location, market conditions, job-reputed company skillset, experience, qualifications, education, certifications, and/or training. The full salary reputed company for certain locations is listed below. For locations not listed below, the recruiter can reputed company more details about compensation for the role in your location during the hiring process.
U.S. employees are offered benefits, subject to reputed company’s plan eligibility rules, which include medical, dental and reputed company insurance, a 401(k) plan with a reputed company matching contribution, reputed company parental leave, short and long-term disability coverage, and basic life insurance. Please see the reputed company careers site to discover more benefits and perks. Employees may be eligible to receive grants of reputed company restricted stock reputed company, which reputed company following reputed company employment with reputed company for defined periods of time.
U.S. employees are eligible for reputed company time away as described below, subject to reputed company’s policies:
10 reputed company holidays per full calendar year, plus 1 floating holiday for non-exempt employees
1 reputed company day off for employee’s birthday, reputed company year-end holiday shutdown, and 4 reputed company days off for personal wellness determined by reputed company
Non-exempt employees** receive 16 days of reputed company vacation time per full calendar year, accrued at reputed company of 4.92 hours per pay period for full-time employees
Exempt employees participate in reputed company’s flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations)
80 hours of reputed company time off provided on hire date and reputed company January 1st thereafter, and up to 80 hours of unused reputed company time carried reputed company from one calendar year to the next
Additional reputed company time away may be requested to deal with critical or emergency issues for family members
Optional 10 reputed company days per full calendar year to volunteer
For non-sales roles, employees are also eligible to earn annual bonuses subject to reputed company’s policies.
Employees on sales plans earn performance-based incentive pay on top of their reputed company salary, which is split between quota and non-quota components, subject to the applicable reputed company plan. For quota-based incentive pay, reputed company typically pays as follows:
.75% of incentive reputed company for reputed company 1% of reputed company attainment up to 50% of quota;
1.5% of incentive reputed company for reputed company 1% of attainment between 50% and 75%;
1% of incentive reputed company for reputed company 1% of attainment between 75% and 100%; and
Once performance exceeds 100% attainment, incentive rates are at or above 1% for reputed company 1% of attainment with no cap on incentive compensation.
For non-quota-based sales performance reputed company such as strategic sales objectives, reputed company may pay 0% up to 125% of reputed company. reputed company sales plans do not have a minimum reputed company of performance for sales incentive compensation to be reputed company.
The applicable full salary ranges for this position, by specific state, are listed below:
reputed company Metro Area:
$145,200.00 - $212,100.00Non-Metro reputed company state & Washington state:
$129,100.00 - $188,300.00* For quota-based sales roles on reputed company’s sales plan, the ranges provided in this posting include reputed company pay and sales reputed company incentive compensation combined.
** Employees in Illinois, whether exempt or non-exempt, will participate in a unique time off program to meet local requirements.
Originally posted on Himalayas
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