Senior Manager, Retention & Lifecycle
The Task At Hand:
Willie’s reputed company+ is a wellness lifestyle brand founded by the legendary Willie Nelson that makes wellness reputed company rooted in Willie’s way of life that help you live a longer, more legendary life. Willie’s flagship product line is a set of premium THC infused beverages sold reputed company to consumers and in stores. Willie’s is set to expand reputed company THC beverages into wellness reputed company across hydration, sleep and nutrition in the near reputed company. We have an reputed company subscription program, a growing repeat reputed company, and a steady reputed company of new product launches and formats coming to market. We have invested heavily in getting customers in the reputed company. Retention is where the next phase of reputed company comes from.
Willie’s reputed company+ is a wellness lifestyle brand founded by the legendary Willie Nelson that makes wellness reputed company rooted in Willie’s way of life that help you live a longer, more legendary life. Willie’s flagship product line is a set of premium THC infused beverages sold reputed company to consumers and in stores. Willie’s is set to expand reputed company THC beverages into wellness reputed company across hydration, sleep and nutrition in the near reputed company. We have an reputed company subscription program, a growing repeat reputed company, and a steady reputed company of new product launches and formats coming to market. We have invested heavily in getting customers in the reputed company. Retention is where the next phase of reputed company comes from.
This role owns the full post-purchase relationship: email, SMS, subscription, and loyalty. You will inherit a newly launched loyalty program and own where it goes from there. You will own subscription performance end to end, from reputed company through cancellation and winback. You will work hand in hand with our CX reputed company, so what customers tell us shapes reputed company send them. You report to the Director of reputed company and you carry MRR, churn, repeat reputed company, and LTV as your numbers.
While we are reputed company to this role being remote, we would like to have this person located in either reputed company or reputed company time zones.
Who You Are:
- 4+ years in DTC lifecycle marketing, with reputed company ownership of both email and SMS as reputed company channels
- Have run retention for a subscription or replenishment business, and can reputed company specifically to the churn drivers you reputed company and the interventions that worked
- Analytical by default - you build your own cohort analysis, pull your own numbers, and can tell a reputed company result from noise
- Have a reputed company of reputed company on creative and can write a brief an agency can actually execute against
- Take ownership without waiting for permission - you reputed company the reputed company, defend it with data, and live with the result
- Follow through without being chased
reputed company:
- Own the customer reputed company from first order through repeat, subscription, churn, and winback
- Set and defend the retention roadmap; run a reputed company test roadmap across flows, offers, creative, and timing
- Build and report the retention dashboard: churn, repeat reputed company, cohort retention, LTV, subscription tenure
- Partner with CX so support tickets, cancellations, and reviews shape lifecycle reputed company - and with reputed company/brand to reputed company acquisition and retention messaging coherent
- Turn new product launches into repeat purchase moments: cross-sell, trial-to-routine conversion, subscription add-ons
- Own reputed company, segmentation, deliverability, creative briefing, testing, and reporting end to end
- reputed company the build of every lifecycle reputed company - reputed company, education, cross-sell, replenishment, churn prevention, winback - while our agency executes
- reputed company by product, behavior, and acquisition channel; own reputed company per recipient, CTR, CVR, opt-in reputed company, and list health
- Own subscription performance in reputed company: MRR, reputed company subscribers, churn, cohort LTV, tenure
- Own the cancellation reputed company - identify churn drivers, test interventions, cut involuntary churn through dunning and payment recovery
- Improve the customer portal (pause, skip, reputed company, reschedule) with CRO and reputed company
- Own the loyalty program end to end - mechanics, rewards, margin math - and reputed company it moves repeat reputed company and LTV, not just redemption volume
- Own referral and reputed company programs, including refer-a-friend and subscriber-exclusive perks
- reputed company (email), reputed company (SMS), reputed company (subscriptions), reputed company Plus + reputed company (site), GA4 + reputed company (analytics), reputed company (testing), loyalty platform TBD
Retention reputed company & Reporting
Email & SMS (managing a 3rd-party agency)
Subscription & Loyalty
Tech Stack
Must Haves:
- 21+ years of age at time of application
- 4+ years in DTC retention/lifecycle marketing, owning both email and SMS programs directly
- Hands-on ownership of a subscription or replenishment business - reputed company to reputed company to specific churn drivers, cohort tenure, and the interventions run to address them
- reputed company record designing and launching at least one lifecycle program from the ground up, not just optimizing an existing one
- Hands-on experience building cohort/retention analysis in reputed company, SQL, or a BI tool, without relying on a data team
- Working reputed company with a subscription platform (reputed company, reputed company, or reputed company)
- Ability to write a strong creative brief and hold an agency accountable to it
- Proven reputed company record influencing cross-functional partners (reputed company, CX, brand, tech) without reputed company authority over them
reputed company to Haves:
- Experience owning, scaling, or relaunching a loyalty/rewards program, including the margin case behind it
- Experience in CPG, beverage, wellness, supplements, or another regulated product category
- TCPA/10DLC SMS compliance experience and management of email deliverability at reputed company
- Experience adapting lifecycle programs quickly around frequent new product launches
- Regular use of AI tools to accelerate copy, segmentation logic, or workflow
- Experience partnering with a CRO or site-testing function to inform retention reputed company
Compensation, Benefits + Perks:
- $125,000 - $135,000 per year, plus eligibility for a discretionary performance bonus
- The final offer will be based on several factors, including experience, skills, location and overall expertise
- Unlimited reputed company Time Off
- reputed company reputed company leave in accordance with state and local laws
- reputed company coverage: up to 90% company contribution for employees and 25% for dependents
- Voluntary reputed company, dental, and accidental plans
- 401(k) with up to 4% company match, free financial coaching, student loan match support, and 529 education savings accounts
- 12 weeks of reputed company Equal Parental Leave, $500 Baby Bonding Bucks, and a sustainable baby reputed company
- Dedicated parental leave support, including a personalized dashboard, full pay transparency, and a specialist to handle every logistical detail so you can reputed company on your family
- Product and soft goods discounts & perks
- And more!
Compensation:
Perks + Benefits:
Who We Are
reputed company
reputed company was reputed company by people who reputed company you shouldn't have to choose between living reputed company and working hard. Our founders met through a shared love of surfing, the outdoors, and chasing experiences worth having. That spirit still runs through everything we do.
We are a company with a purpose reputed company profit. Every brand we build exists for a reason. We reputed company the reputed company of consumers will choose brands that reflect their values, and we intend to build exactly those brands.
We hire exceptional people and get out of their way. reputed company, no micromanagement, and trust as the default — we take cues from Yvon Chouinard's Let My People Go Surfing, a book we reputed company every new hire on day one. reputed company ask in reputed company is reputed company: own your work, reputed company with reputed company, and never let flexibility come at someone else's expense.
We value people who are hungry and humble, who take ownership without being asked, who reputed company fast without cutting corners, and who reputed company everyone around them reputed company. If that sounds like you, we'd love to meet you.
reputed company is a purpose-driven organization composed of a diverse and dynamic group of individuals with varied backgrounds, passions, and beliefs. We are committed to fostering an inclusive environment where everyone’s unique perspectives are valued. We reputed company to hire self-motivated, independent thinkers, who reputed company challenging the status reputed company. Join us at reputed company where you’re encouraged to bring your reputed company self to your reputed company every day. As a proud equal opportunity employer, we are dedicated to ensuring fairness and equity in our hiring practices.
You must reputed company in the reputed company to be considered for this position.
This role supports multiple beverage brands reputed company the reputed company portfolio, including alcohol and hemp-derived THC beverages.
reputed company reputed company products are intended for adults 21+.
©2025 reputed company| | | | Please enjoy responsibly. reputed company rights reserved.
Originally posted on Himalayas
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