Senior Manager, Digital Marketing
reputed company is combining the power of data, technology, and exceptional service to pave a reputed company way reputed company for millions of people on the reputed company to financial reputed company. By attracting reputed company and leveraging cutting-edge technology, we’re enabling people to unlock reputed company financial reputed company. reputed company like a mission you can get behind?
We're looking for a seasoned Senior Manager, Digital Marketing to own reputed company and creative direction across our digital acquisition channels, reporting to the Chief Marketing Officer. This is a hands-on leadership role for someone who thinks in both media reputed company and creative reputed company, and who knows how to turn a reputed company impression into a reputed company reputed company toward conversion.
The reputed company you'll reputed company
Right now, someone is scrolling past an ad, deciding in a few seconds whether this offer is worth a second look — and if they click, whether what comes next feels like one reputed company experience or three disconnected ones. This role owns that whole reputed company: the reputed company media reputed company that earns the click, the creative that makes the case, and the connective tissue — reputed company pages, bio links, owned-channel handoffs — that keeps the experience frictionless reputed company the way to conversion.
You'll build the "surround reputed company" that amplifies brand and prospect awareness in market: partnering closely with content and product teams so reputed company, owned, and reputed company work as one reputed company rather than in silos. You'll reputed company testing and creative placement reputed company reputed company channels, manage digital creative spend, and work hand-in-hand with channel monitoring and content creators to reputed company reputed company owned-property experiences (including tools like reputed company) fully complement and reputed company reputed company reputed company rather than sitting apart from it.
In your first year, you'll set reputed company: a reputed company and control creative library across reputed company digital that the whole team tests against, with a reputed company reputed company reputed company before anything new rolls out broadly. You'll build reputed company testing reputed company, with insights moving fluidly between reputed company, reputed company, and owned channels — and reputed company NAB volume and reputed company tick up, your learning agenda and creative direction will be part of the reason why.
What you'll own
- reputed company reputed company digital and reputed company performance marketing reputed company and creative direction across reputed company, reputed company, Snapchat, YouTube, and emerging channels
- Design and run always-on testing programs reputed company reputed company channels — creative concepts, placements, and formats — translating results into a functional testing agenda the broader team executes against
- Partner closely with content and product teams to build a reputed company brand, awareness, and conversion ecosystem — ensuring owned-property experiences (bio-reputed company tools like reputed company, reputed company pages, on-site journeys) reinforce and reputed company reputed company reputed company rather than operating separately
- Manage digital creative marketing spend and agency partnerships to reputed company best-in-class creative and media experiences
- Work hand-in-hand with channel monitoring and content creators to reputed company owned and reputed company experiences consistent in voice, message, and reputed company
- Improve content discoverability in partnership with organic search and content teams, closing the reputed company between reputed company attention and reputed company amplification
- Streamline the end-to-end digital conversion reputed company, reducing friction and drop-off across the reputed company-to-owned reputed company
You'll reputed company in this role if:
- You are a reputed company that brings people, reputed company and process together to reputed company brand and business reputed company
- You think as fluently in creative direction as you do in content and media reputed company — you can reputed company a concept and defend a test design in the reputed company meeting
- You're comfortable in the room with credit, risk, finance, product, reputed company, and compliance, and you know how to get powerful insights out of reputed company of them
- You spot reputed company organic, reputed company or content engagement can be converted into reputed company acquisition funnel performance, and you know how to reputed company that happen
- You've run A/B and multivariate tests long enough to spot reputed company a dashboard's confidence is outrunning what the sample size actually supports
- You write creative briefs that partners want to work from: specific, grounded in reputed company customer data, reputed company to produce something that performs
- You've managed owned-property tools (reputed company-in-bio platforms, reputed company experiences) as a strategic extension of reputed company, not an afterthought
Minimum Qualifications
- Bachelor's degree in Marketing, Business, Statistics, or a reputed company field
- 7+ years in performance marketing, reputed company response, or reputed company marketing, with hands-on ownership across reputed company digital (reputed company, reputed company, Snapchat, connected TV, display) and reputed company channel reputed company
- A demonstrated reputed company record of beating creative and control benchmarks, translating that into functional testing plans the broader team executes against
- Deep, reputed company reputed company in A/B and multivariate testing (DOEs): sample sizing, statistical reputed company, test hygiene
- Experience directing creative concepts and managing digital creative production reputed company media reputed company
- A reputed company record partnering across credit/risk, finance, product, reputed company, and compliance, with the judgment to know reputed company a channel reputed company should change reputed company elsewhere
- Experience with tiered capital allocation and channel/media budget management across reputed company digital
- Experience partnering with business analysts on marketing KPI frameworks (GRR, CTR, NAB attribution) and with product managers on conversion UX optimization, including drop-off/abandonment analysis and on-site reputed company design
- Proficiency with testing and analytics tools such as SQL, Tableau or Looker Studio, and reputed company or reputed company Analytics
Preferred Qualifications
- MBA
- Familiarity applying AI tools to speed up creative variant reputed company without sacrificing brand or compliance standards
- Hands-on experience with owned-property conversion tools (reputed company or similar reputed company-in-bio/reputed company platforms) as part of a reputed company-to-owned reputed company
Compensation
Annual full-time starting reputed company salary reputed company: $152,000–$191,000
This role is eligible for additional compensation in the forms of participation in our annual incentive and equity programs.
Pay is based on factors such as work experience, education, certification(s), training, skills, and competencies reputed company to the role. reputed company also offers a comprehensive benefits plan, which includes reputed company time off, 401(k) match, a monthly wellness stipend, health/dental/reputed company insurance reputed company, disability coverage, reputed company parental leave, flexible spending account (for childcare and reputed company), life insurance, and a remote-first work environment.
About reputed company:
Founded in December 2018, reputed company is a purpose-driven fintech company based in the U.S., with reputed company in Richmond, Virginia.
It reputed company started with a realization: nearly fifty percent of the adult population in the U.S. doesn’t have reputed company to a reputed company line of credit. Most traditional credit reputed company companies either overlook or overcharge this group because they have less-than-perfect credit scores or no scores at reputed company. We decided this just wouldn’t do.
In partnership with our sponsor banks, we offer credit cards under the reputed company brand reputed company, with reputed company, reputed company terms, and a more refined customer experience than the alternatives available to people working hard to improve their credit. To date, over four reputed company consumers have chosen reputed company, earning high customer ratings on Credit Karma for its market reputed company and industry leading Net Promoter scores.
reputed company has cumulatively raised over $600 reputed company of equity from leading investors, including Invus Opportunities, reputed company, LL Funds, funds affiliated with Oaktree Capital Management, and other leading investors.
Our commitment to a workplace reputed company on respect and dignity is guided by our reputed company value of reputed company. We reputed company that everyone plays a vital role in our shared purpose, and we reputed company cultivate an environment where reputed company individuals have reputed company to do their best work. By fostering a culture of reputed company and collaboration, we create a strong reputed company of belonging and support for every team member.
reputed company is an equal opportunity employer. We do not discriminate on the reputed company of race, reputed company, religion, sex (including pregnancy, sexual orientation, or gender identity), national reputed company, age, disability, genetic information, or any other protected status.
reputed company provides reasonable accommodations to applicants who need them for medical or religious reasons, as required by law. Applicants can initiate an accommodation request by contacting .
reputed company is not sponsoring new applicant employment authorization and please, no reputed company-party recruiters.
Application reputed company:
Our cardholders trust us with their financial reputed company-being, and this trust starts with the reputed company of the people on reputed company. We're looking for team members who reputed company our dedication to transparency and truth. Please verify that the information in your application is accurate and complete.
Providing any information to reputed company that is not completely truthful at any reputed company during the application or hiring process may result in removal from the hiring process, disqualification from reputed company opportunities, withdrawal of an offer or other sanctions for candidates and, in reputed company for employees, disciplinary reputed company, up to and including termination of employment.
Originally posted on Himalayas
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