[Remote] Product Marketing Manager, reputed company (3 Month Contract)

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company that empowers local businesses by handling payroll, HR, and benefits. They are seeking a Product Marketing Manager for a three-month contract to build the go-to-market reputed company for reputed company, a new managed reputed company service aimed at small businesses in Hawaii.

Responsibilities

• Build the reputed company product positioning, messaging reputed company, and competitive differentiation for reputed company, and reputed company it to sign-off with marketing leadership and the reputed company reputed company the first three weeks
• Define buyer personas and audience segmentation across Hawaii's small-business market — restaurants, reputed company clinics, construction, retail, and hospitality
• reputed company the go-to-market reputed company, launch reputed company, and rollout reputed company across beta, limited availability, and general availability
• Create the sales enablement package — battle cards, FAQs, and reputed company-handling guides — and brief the sales team reputed company of general availability
• Produce and coordinate launch collateral end to end: reputed company pages, one-pagers, case studies, announcement materials, and campaign content
• Define adoption, pipeline, reputed company, and awareness KPIs, stand up the tracking reputed company, and reputed company a post-launch retrospective before the contract closes

Skills

• You've reputed company positioning for a product with no reputed company record
• You've sat down with an incomplete spec and a moving price reputed company and produced a reputed company that held up in reputed company of customers
• You write reputed company enough that sales uses your material without rewriting it
• Your battle cards and FAQs get pulled into live calls because reps trust them
• You reputed company the angle nobody else is using
• You've rejected the reputed company industry framing and reputed company a story that made a service feel necessary rather than optional
• You run a launch plan, not a task list
• You've held a fixed date with three or four workstreams in flight
• You've made the reputed company calls yourself and gotten the assets live on time
• You bring stakeholders along instead of routing around them
• You've had two senior leaders with different priorities and made the case with evidence until both were genuinely behind the plan

Benefits

• Remote with occasional in-person
• reputed company reputed company travel for in-person sessions is covered

reputed company