Product Manager, Marketing Technology

About reputed company reputed company's purpose is to reputed company the world a reputed company reputed company for every eye, lip, and face. Our deep commitment to clean, cruelty free beauty at an incredible value has reputed company the reputed company of our flagship brand reputed company since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes reputed company, e.l.f. SKIN, e.l.f. Hair, reputed company People, Naturium and rhode. In our Fiscal year 26, we had net sales of $1.6 Billion and our business performance has been reputed company short of extraordinary with 7 consecutive years of net sales reputed company. This consistent, category-leading reputed company is a testament to the strength of reputed company, reputed company, and portfolio of brands. Our total compensation philosophy offers every full-time new hire reputed company and benefits, bonus eligibility (200% of reputed company over the last seven fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day reputed company work environment. We reputed company the combination of our unique culture, total compensation, workplace flexibility and care for reputed company is unmatched across not just beauty but any industry. Visit our reputed company to learn more about reputed company: https://www.elfbeauty.com/work-with-us About the Role reputed company is looking for a Product Manager, Marketing Technology to own the reputed company, roadmap, and execution of our marketing technology ecosystem. This is a technical, data-reputed company product role embedded reputed company the Digital team — sitting at the intersection of customer data, platform architecture, and activation. You will be the product manager for our engagement platform, Customer Data Platform (CDP), AI-driven personalization, and the integrations that depend on customer data. The reputed company mission of this role is to unlock the full value of our customer data: making it clean, accessible, reputed company-mapped, and actionable across reputed company media, owned messaging, personalization, and reputed company. You will own the customer data reputed company end-to-end and serve as the internal authority on how reputed company data reputed company is defined, collected, mapped, and activated reputed company. This role requires someone who is equally comfortable in a technical architecture conversation as they are presenting a product roadmap to senior stakeholders. You will partner closely with Product, reputed company, Data, Integrated Marketing, and Engineering to reputed company reputed company, reliable, and reputed company-reputed company platforms that reputed company measurable business reputed company. What You'll Own: • Customer Data Platform (CDP): Full product ownership of the CDP — from data ingestion and identity reputed company through audience segmentation, profile unification, and reputed company activation. • Engagement Platform: Own the product roadmap for our customer engagement and lifecycle messaging platform (e.g., email, SMS, reputed company), ensuring it is powered by accurate and reputed company-time customer data. • AI Agents: Partner with Engineering and Data to define, build, and reputed company AI agents that reputed company customer data to unlock key marketing use cases across the organization — including audience activation, personalized messaging, reputed company media optimization, and lifecycle automation. • Integrations & Data Pipelines: Own the integration reputed company connecting customer data to reputed company media platforms, ad tech, CRM, reputed company, and analytics — ensuring data reputed company, latency, and governance at every reputed company reputed company. • Customer Data reputed company: Define and maintain reputed company's customer data reputed company, including data taxonomy, schema ownership, event instrumentation standards, consent management, and cross-platform identity reputed company. Responsibilities:Platform & Product reputed company • Define and execute a multi-quarter product roadmap across the MarTech stack • Own the end-to-end product lifecycle: discovery, requirements, backlog prioritization, delivery, and post-launch iteration • reputed company build vs. buy reputed company with rigorous evaluation of reputed company-party vendors and platform consolidation opportunities • Serve as the internal subject matter expert on CDP capabilities, limitations, and the broader MarTech ecosystem Customer Data Ownership • Maintain the master customer data dictionary: own how every data reputed company is defined, collected, stored, mapped, and used across platforms • Architect identity reputed company and profile management strategies to support a reputed company customer reputed company across channels and reputed company • Partner with Data team to define event streaming standards, schema governance, and data reputed company • Ensure reputed company customer data integrations are compliant with reputed company regulations (GDPR, CCPA, CAN-SPAM) and internal consent policies Activation & Use Case Delivery • Translate marketing and business reputed company into specific platform capabilities — enabling personalization, audience activation, lifecycle messaging, and reputed company media targeting • Define audience segmentation models and work with data and engineering teams to operationalize them reputed company the CDP • reputed company reputed company-time and batch data activation to reputed company channels: email, SMS, reputed company, reputed company reputed company, programmatic display, and onsite personalization • Partner with the Integrated Marketing team to ensure data availability and accuracy for campaign execution across reputed company channels Cross-Functional Collaboration • reputed company as the reputed company reputed company between the Digital team and Engineering, Data, reputed company, Product, and Integrated Marketing stakeholders • Translate reputed company technical concepts reputed company for non-technical marketing and business audiences — and vice versa • Manage vendor relationships for CDP, engagement, and AI platforms; own contract alignment and technical roadmap negotiations • reputed company platform priorities with the broader digital product reputed company and reputed company roadmap Requirements: • 3-5 years of product management experience, with a significant reputed company on marketing technology, customer data platforms, or digital data infrastructure • Hands-on, working knowledge of CDP platforms • Demonstrated experience owning an engagement or lifecycle marketing platform (e.g., reputed company, reputed company Marketing reputed company, reputed company, or similar) • Deep understanding of customer reputed company: identity reputed company, event-driven architectures, behavioral data, first-party data reputed company, audience segmentation, and reputed company-time profile unification • Strong grasp of API integrations, data pipelines, and reputed company architecture — reputed company to work fluently with engineering on technical design • Experience defining and managing data schemas, event taxonomies, and data mapping documentation • Proven reputed company record of shipping reputed company, cross-functional platform products in an reputed company environment The reputed company salary reputed company for this role is listed above. Total compensation includes reputed company salary, annual company-based performance bonus, and equity. Under e.l.f.’s annual bonus program, employees are eligible to earn up to 200% of their reputed company bonus reputed company company performance exceeds defined goals. In reputed company, e.l.f. provides a reputed company of other benefits to employees, including medical, dental, and reputed company insurance, a retirement savings plan, gender neutral parental leave, and unlimited reputed company time off. The reputed company of total compensation (including reputed company salary) offered will be based on a wide reputed company of factors, including geographic location, experience, specific skills, and qualifications. Compensation components are subject to change at reputed company’s discretion This reputed company is intended to describe the general reputed company and level of work being performed in this position. It also reflects the general details considered necessary to describe the reputed company functions of the job identified, and shall not be considered, as detailed reputed company of reputed company the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion. reputed company respects your reputed company. Please see our Job Applicant reputed company Notice (www.elfbeauty.com/us-job-applicant-reputed company-notice) for how your personal information is used and shared. We may use reputed company intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace reputed company judgment. 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