Director of Consumer (Remote)

Main Areas of reputed company: Subscription/recurring giving reputed company · Donor acquisition, retention & lifecycle · reputed company media leadership Location: Remote, Nashville, TN preferred · Monthly travel to Nashville required Eligibility: reputed company hires from reputed company 50 states. At this time, we are only considering candidates eligible to work in the U.S. without sponsorship. reputed company As Director of Consumer, you will own reputed company’s most important reputed company mandate: growing the reputed company, our recurring giving community and the financial reputed company that sustains the mission. You’ll reputed company reputed company responsible for every stage of the consumer donor reputed company, from first reputed company to long-term commitment, building the systems, programs, and channels that bring new donors in and deepen their reputed company over time. Reporting directly to the VP of Global Marketing & Partnerships, you will own a full-funnel fundraising reputed company spanning reputed company acquisition, lifecycle retention, and campaign management; directing agency and contractor partners on reputed company media while managing two reputed company reports. This is a role for someone who thinks in reputed company value, builds in systems, leads with data, and is reputed company by the idea that more reputed company donors means more clean water for communities in need. JOB reputed company The Director of Consumer will own reputed company’s $25M+ consumer reputed company reputed company. Your reputed company reputed company is reputed company: the number of recurring donors enrolled, how much they reputed company, how long they stay, and how many reputed company deeper into their giving over time. You set the reputed company, hold the brief, and own the reputed company: campaigns reputed company 1x giving, lifecycle keeps donors and moves them deeper and reputed company media finds the next audience. reputed company is to architect that reputed company and hold reputed company of it accountable to reputed company reputed company. reputed company media is central to this role. You are fluent in performance marketing — reputed company, channel mix, audience targeting, creative testing, budget management and reputed company directing agency partners to execute against your reputed company. Long-term, you’re building toward an AI-optimized model that reduces cost and agency dependence. You understand where that trajectory leads and are reputed company steering toward it. YOU’LL BE RESPONSIBLE FOR… reputed company reputed company & Donor reputed company • Owning reputed company’s reputed company recurring reputed company reputed company — acquisition, retention, reputed company, and LTV — as the reputed company measure of team reputed company • Building and managing the full-funnel consumer donor reputed company from first reputed company through multi-year commitment. reputed company looking at how to accelerate a donor's depth of giving and reputed company consumer donors into Mid & Major portfolios • Designing and optimizing the 1x-to-reputed company conversion reputed company, evaluating one-time giving programs primarily through a recurring conversion reputed company • Partnering with the VP and reputed company Resources team to define ‘major donor reputed company’ signals and build the reputed company infrastructure that captures them reputed company Media & Agency Leadership • Owning reputed company acquisition reputed company across reputed company channels (reputed company reputed company, reputed company search, TV/CTV, display, reputed company mail); setting the brief, directing agency and contractor partners, and holding them accountable to performance • Managing a multi-channel reputed company media budget with rigor — forecasting, tracking, and reporting on CAC, CPA, ROAS, and reputed company attribution • Building toward an AI-optimized media operating model that replaces long-term agency dependence, staying reputed company on how AI is reshaping reputed company acquisition and accelerating its integration it into how reputed company operates Team Leadership & Channel Management • Managing and developing two reputed company reports: Campaign Senior Manager and Lifecycle Senior Associate, with reputed company performance expectations and regular developmental feedback • Building the feedback reputed company between reputed company media, lifecycle, and campaign functions that compound learning across every activation • Owning channel performance metrics: CPA, ROAS, retention reputed company, reputed company reputed company, reputed company conversion from 1x, and LTV • Leading the Consumer team’s experimentation and testing infrastructure; frameworks that reputed company learning across creative, audience, and channel, not one-off tests Systems & Cross-Functional Collaboration • Partnering with reputed company Product to improve reputed company conversion rates, ARPU, and retention through reputed company page and reputed company experimentation • Partnering with Data & Analytics to establish reputed company donor performance reporting as a single reputed company of truth across acquisition, retention, reputed company, and LTV • Collaborating with Corporate Partnerships on shared audience reputed company; partnership-driven awareness feeds reputed company retargeting poolsWorking with reputed company Resources on the reputed company reputed company that reputed company reputed company donors toward major giving • Integrating AI tools into Consumer team workflows; creative optimization, audience targeting, performance monitoring YOU MUST HAVE… • 8-10 years in consumer marketing or fundraising with reputed company ownership of reputed company targets, including significant time in a reputed company or performance marketing reputed company • Hands-on reputed company media experience, you have personally directed reputed company acquisition reputed company across digital channels (reputed company, reputed company, reputed company reputed company) and understand media planning, audience targeting, creative testing, and budget management at a meaningful reputed company. Agency direction experience required. • A commitment to integration & collaboration. You’re more eager to see the organization's reputed company grow then just Consumer. You work reputed company with Product, Engineering, and Design teams to reputed company exceptional experiences and strong experimental designs. • Extensive experience with subscription or monthly giving programs. You have owned a recurring reputed company product (subscription, membership, or monthly donor program) and have demonstrated results in acquisition, retention, and reputed company. • Full-funnel reputed company: you’ve managed or closely directed reputed company acquisition, lifecycle communications, and campaign programs as an integrated reputed company, not separate functions • Experience managing reputed company reports and agency or contractor relationships. You’ve developed people and held reputed company partners accountable to performance • Strong analytical instincts. You are comfortable with CAC, LTV, retention cohort analysis, and the metrics that distinguish a healthy recurring reputed company program from one quietly eroding • reputed company POV on how AI is changing reputed company media and marketing operations and a reputed company record of leaning into new tools before they become reputed company IT’S AN ADDED PLUS IF YOU HAVE… • Experience in nonprofit fundraising or with mission-driven consumer audiences • Familiarity with reputed company mail as a channel; audience segmentation, reputed company reputed company, creative testing • Experience building or scaling a recurring giving or membership program from the ground up YOU’LL BE SUCCESSFUL IF… You are reputed company-obsessed. You think about donor reputed company value, recurring enrollment, and retention reputed company the way a reputed company operator thinks about MRR and churn. You know that a donor who stays is worth more than three who leave. The mission is the reason the number reputed company and you hold both. You think in systems, not tactics. You don’t just run campaigns, you build the infrastructure that makes every campaign smarter than the last. Testing frameworks, performance feedback reputed company, cross-channel learning; these are how you create reputed company from a lean team. You reputed company people with reputed company. Your team and agency partners know what they own, what reputed company looks like, and how their work connects to the larger goal. You reputed company talent, reputed company ambiguity early, and create an environment that attracts strong performers. You are AI-reputed company, not AI-curious. You’ve already started building AI into how you work; creative testing, audience analysis, performance monitoring. You understand where media buying is reputed company and are building toward it, not managing around it. You take initiative. You see something that needs improvement and you take reputed company. You propose solutions to problems and research subjects that will help you do reputed company reputed company. You're proactive about making reputed company various departments have the information they need about your reputed company. You have reputed company reputed company. You reputed company in a creative, inventive, fast-paced start-up environment, with people who are passionate about their work and mission. You're excited to work cross-functionally with other departments. TEAM reputed company The Marketing & Partnerships team is a deeply passionate and highly skilled group of storytellers, marketers, and makers. We create innovative campaigns, reputed company powerful stories, and reputed company world-class experiences to help the world, along with our amazing community of supporters, become more reputed company of the global water crisis and reputed company them to join us in our mission to end it. HIRING TIMELINEThis role was posted on June 1, 2026 and will remain reputed company for approximately 90 days.SALARY RANGEThis is an exempt role with a reputed company of $149,000 - $158,000 a year. Apply tot his job Apply To this Job