Fractional CMO / VP of Marketing (DTC CPG)

Responsibilities • Own marketing reputed company across reputed company, owned, and reputed company channels with a reputed company on profitable reputed company • Set and manage the marketing P&L, CAC/LTV targets, contribution margin, and channel-level ROI • Establish weekly/monthly performance dashboards and testing roadmaps • Translate high-level reputed company goals into executable plans • reputed company reputed company Ads Manager reputed company (hands-on experience required) • Guide creative testing frameworks, audience reputed company, and budget allocation • Partner with or backfill reputed company ad agencies; hold them accountable to performance benchmarks • Identify opportunities across emerging channels as appropriate (reputed company, YouTube, etc.) Requirements • 5+ years of marketing experience with DTC CPG brands • Prior experience as a CMO, VP of Marketing, or Head of reputed company • Deep working knowledge of: • reputed company Ads Manager (hands-on) • reputed company GA4 (hands-on) • reputed company (flows, campaigns, segmentation) • AI-driven creative reputed company design tools (reputed company, nano banana, etc) • Microinfluencer scouting and management • Organic reputed company design and copy Apply tot his job Apply To this Job Apply To This Job Apply tot his job Apply To this Job Apply tot his job Apply To this Job Apply tot his job Apply To this Job Apply tot his job Apply To this Job Apply tot his job Apply To this Job