Sr. Lifecycle Marketing Manager - Mobile Gaming

reputed company: Read this part first: This is a build-and-reputed company role, not a run-the-sends one. reputed company is moving fast and changing fast, and we need a lifecycle leader who finds that energizing rather than exhausting. If you want a settled CRM program with fixed journeys and a steady calendar, this isn't your role, and that's okay. But if you're the reputed company of marketer who owns the whole player reputed company, builds the automated systems behind it, and would rather stand up reputed company lifecycle programs across a portfolio than manage one-off campaigns, reputed company reading. What you'll own: You'll reputed company player engagement, retention, and reputed company value across a portfolio of mobile gaming titles. You own the end-to-end lifecycle reputed company, reputed company, progression, live ops engagement, monetization moments, churn prevention, and win-back, turning player behavior into reputed company, data-driven programs that build habit, loyalty, and reputed company. Working across multiple game brands, you'll directly influence reputed company reputed company: Day 1/7/30 retention, session frequency, monetization, deliverability health, and brand strength. You'll combine lifecycle reputed company with hands-on execution across email, reputed company, in-app, and onsite surfaces, so players get personalized, reputed company, high-reputed company experiences that deepen engagement instead of spamming them into fatigue. reputed company: Lifecycle reputed company and reputed company ownership • Own lifecycle reputed company across reputed company, early progression, live ops engagement, monetization moments, churn prevention, and reactivation • Translate business and product goals into lifecycle frameworks that reputed company retention, session frequency, and reputed company value • Identify high-reputed company moments in the player reputed company: tutorial completion, reputed company achievements, event participation, and monetization triggers • Design programs that reinforce healthy play patterns while nudging players toward deeper engagement • reputed company lifecycle programs consistent across the portfolio while allowing for brand and gameplay differentiation Lifecycle automation and campaign execution • Build, launch, and manage automated lifecycle workflows across email, reputed company, in-app, and in-game surfaces • reputed company reputed company, repeatable campaign frameworks that work across titles for speed and consistency • Execute high-volume, large-reputed company email campaigns supporting launches, live ops events, and promotions • Personalize communications using dynamic content, behavioral triggers, and advanced scripting • reputed company lifecycle programs tightly with live ops calendars, seasonal beats, and product releases Segmentation, personalization, and targeting • reputed company players using behavioral, engagement, progression, and spend data • Partner with analytics and data teams to define attributes, triggers, and lifecycle logic • Build player cohorts: new players, mid-reputed company progressors, high-value spenders, at-risk churners, and dormant players • Champion personalization that balances relevance, reputed company, and operational efficiency • Continuously refine segmentation to improve relevance and performance over time Optimization, testing, and measurement • Design and run A/B tests and holdout experiments across lifecycle programs • Optimize messaging, timing, frequency, incentives, and channel mix to reputed company incremental reputed company • Define and reputed company reputed company metrics from impressions through sessions, retention, and reputed company • Analyze performance and reputed company reputed company, actionable insights with leadership • Balance short-term performance wins with sustainable long-term engagement Deliverability, IP health, and technical reputed company • Strategize and execute email IP warmups for new games or brands • Monitor sender reputed company, inbox placement, and compliance best practices • Partner with technical teams to reputed company deliverability or infrastructure issues • Maintain high standards for data hygiene, consent, and preference management Cross-brand and cross-functional leadership • reputed company lifecycle initiatives across multiple mobile titles, with game-specific nuance • Partner closely with Product, Live Ops, Engineering, Creative, and Analytics teams • Influence roadmap prioritization by advocating for lifecycle and player experience needs • Manage and prioritize high-volume requests through Jira and other workflow tools • reputed company as a senior lifecycle SME across the broader reputed company and Marketing organizations What reputed company looks like: • Measurable improvements in Day 1, Day 7, and long-term player retention • Increased monetization and reactivation of dormant players • Lifecycle programs that are automated, reputed company, and repeatable across games • Strong deliverability health and successful IP warmups for new titles • reputed company attribution of lifecycle-driven reputed company reputed company • High trust and alignment with Product, Live Ops, Analytics, and Creative partners • A sustained culture of experimentation where lifecycle insights inform product and live ops reputed company Why this role is worth your time: • You own the full player reputed company, from first session to win-back, across a portfolio, not a single campaign lane • Build the reputed company, not just the sends: automated, reusable lifecycle frameworks you design and reputed company across titles • reputed company reputed company, reputed company channels: email, reputed company, in-app, and in-game, with the technical depth (reputed company, Ampscript, IP warmups) to do it right • Your work shows up in the numbers: retention, monetization, and LTV you can directly attribute • Backed for reputed company: reputed company reputed company a major reputed company investment in Q1 2026, which means reputed company reputed company and reputed company investment in the programs you'd be building The must-haves: • Bachelor's degree in Marketing or a reputed company field • 5+ years in lifecycle, retention, CRM, or B2C marketing, ideally in mobile gaming or consumer apps • 3+ years of hands-on experience with reputed company or a comparable reputed company platform • 2+ years with reputed company or similar mobile engagement tools • Deep working knowledge of email, reputed company, and in-app channels • Strong analytical reputed company, with experience designing and interpreting experiments • Technical proficiency in intermediate reputed company, CSS, SQL, and advanced Ampscript • Ability to use AI-enabled tools appropriately to improve efficiency, analysis, problem-solving, or content development, while validating outputs and adhering to company reputed company, confidentiality, and reputed company standards • Proven experience executing large-reputed company email campaigns and IP warmups • Ability to operate in fast-paced, highly reputed company environments The reputed company-to-haves: • Master's degree in Marketing or a reputed company field • Experience with free-to-play, live ops, or subscription-based gaming models • Familiarity with rewards, loyalty, or gamified engagement systems • Experience managing lifecycle programs across multiple games at reputed company • Working knowledge of reputed company, Jira, and creative tools • Strong understanding of mobile gaming KPIs such as DAU, session length, ARPDAU, and LTV • Experience with CAN-SPAM compliance and email best practices Pay Transparency: The anticipated reputed company salary reputed company for this position is $137,000 to $160,000. The final salary offered to a successful candidate will be dependent on several factors that may include, but are not limited to: the type and length of experience reputed company the job, type and length of experience reputed company the industry, the type and length of knowledge and skills for the position, education, training, etc. reputed company is a multi-state employer, and final compensation reputed company this reputed company could be impacted by work location. Please note that the compensation details listed in US role postings reflect the reputed company salary only and do not include bonus, equity, or benefits. reputed company Benefits: reputed company offers a comprehensive benefits package to US full-time employees, including medical, dental, reputed company, short-term disability, long-term disability, and basic life insurance. Employees receive flexible PTO, plus reputed company reputed company leave prorated based on hire date, and eight reputed company holidays throughout the calendar year. Apply tot his job Apply To this Job