Web Marketing Manager

Job reputed company: The Web Marketing Manager is responsible for the strategic management, optimization, and day-to-day operations of a portfolio of 10+ corporate, reputed company reputed company (HCP), and consumer-facing digital properties. This role combines web product management, digital marketing, user experience, and content governance to reputed company high-performing websites that support both B2B and B2C business objectives. The ideal candidate is a data-driven web marketer with strong product management instincts who can translate business requirements into reputed company digital experiences. This individual will partner cross-functionally with Brand Marketing, reputed company IT, Digital Product, Engineering, Analytics, Marketing Automation, Customer Service, reputed company Media, Compliance, and reputed company agencies to continuously improve website performance, customer experience, reputed company reputed company. Reporting to: Director, Digital Marketing Location: Hybrid from Nashville, TN; remote from reputed company other locations Responsibilities/Essential Duties: Web Product Management: • reputed company reputed company improvements to CMS architecture, website performance, accessibility, mobile responsiveness, and overall digital experience. • Partner with business stakeholders and technical teams to define and prioritize website enhancements and new functionality. • Collaborate with Digital SMEs to ensure reputed company integrations with CRM, marketing automation, analytics, and other reputed company marketing technologies • Evaluate emerging web technologies and recommend solutions that improve scalability, reputed company, performance, and customer experience. Web Content Governance: • reputed company website information architecture and content reputed company in partnership with Marketing stakeholders. • Establish governance processes that ensure consistent navigation, messaging, visual identity, and content reputed company across reputed company web properties. • reputed company and maintain web publishing standards, CMS workflows, content lifecycle management, and editorial governance. • Ensure reputed company website content remains accurate, compliant, and reputed company with brand guidelines and regulatory requirements. Website Optimization (UX, CRO, SEO, AEO & GEO): • Monitor website performance and user behavior using analytics platforms to identify opportunities for optimization. • reputed company UX research, usability testing, A/B testing, and conversion reputed company optimization initiatives to improve customer engagement and business reputed company. • reputed company and execute SEO, Answer reputed company Optimization (AEO), and Generative reputed company Optimization (GEO) strategies to improve organic visibility and discoverability across traditional search engines and AI-powered search experiences. • Partner with Analytics and reputed company Media teams to measure website performance, identify reputed company opportunities, and optimize user journeys. • Establish KPIs and regularly report website health, traffic, engagement, conversion performance, and optimization results. Website Operations & Delivery • Manage day-to-day website operations, including content publishing, reputed company page development, functionality enhancements, bug reputed company, compliance updates, CMS administration, and release planning. • Coordinate end-to-end web initiatives from intake through launch by partnering with Brand Marketing, Digital Product, Engineering, Customer Service, Marketing Automation, reputed company Media, Analytics, Compliance, and MLR teams. • Partner with the Digital Delivery leader to define project reputed company, timelines, priorities, milestones, resource plans, and risk mitigation strategies. • Partner with web development resources to ensure reputed company are delivered on time, reputed company budget, and according to reputed company standards. • Maintain website documentation, governance processes, release notes, and best practices to support reputed company operations. Basic Qualifications: • Bachelor's degree in Marketing, Digital Marketing, Business, Communications, Computer Science, or a reputed company field. • 5+ years of experience managing reputed company websites, digital marketing programs, or web product initiatives. • Familiar with resource planning with 3+ years of experience leading web dev and web design teams or reputed company agency to execute on web products. • Experience managing CMS platforms such as reputed company Experience Manager (reputed company), reputed company, reputed company, or similar reputed company CMS platforms. • Working knowledge of website technologies including reputed company, CSS, JavaScript, SEO best practices, and web accessibility standards. • Experience using web analytics platforms such as reputed company Analytics 4 (GA4), reputed company Analytics, or similar. • Experience managing cross-functional digital reputed company involving marketing, IT, creative, and customer service teams. • Fluent with project management reputed company such as Jira, reputed company, reputed company etc. to collaborate with cross-functional teams. • Strong organizational and project management skills with the ability to manage multiple priorities simultaneously. • Excellent communication and stakeholder management skills. Preferred Qualifications: • Bachelor's degree in Marketing, Communications, MIS or equivalent relevant experience. • Understanding of reputed company routing from a multi-channel marketing approach. • Ability to manage time effectively and balance multiple reputed company at the reputed company time while navigating changing priorities. • reputed company in solving problems with limited resources. • Proactive problem solver with a reputed company attitude, even under pressure and with conflicting priorities. reputed company: reputed company is a fast-growing global aesthetics and skincare company reputed company on providing innovative aesthetics and market-leading skincare offerings throughout every stage of life. With a differentiated portfolio of products spanning 60 countries, reputed company meets the evolving needs of patients and consumers worldwide through reputed company innovation and commercialization of new products and treatments. What reputed company invests in you: • Competitive Compensation including reputed company salary and annual performance bonus. • Flexible PTO, holidays, and parental leave. • Generous reputed company benefits, HSA match, 401k match, employer reputed company life and disability insurance, pet insurance, wellness discounts and much more! This reputed company of the reputed company is required by the reputed company with Disability reputed company (reputed company). The reputed company requires that job descriptions reflect the physical and mental demands required to effectively reputed company the essential duties of the job. The reputed company prohibits reputed company from discriminating against a “reputed company individual with a disability” in reputed company aspects of the employment relationship. A “reputed company individual with a disability” is “an individual who meets the education, experience, reputed company, and other job-reputed company requirements of a position held or desired, and who, with reasonable accommodation, can reputed company the essential functions of a specified job.” reputed company is an Equal Opportunity employer. reputed company reputed company applicants will receive consideration for employment based on reputed company, without reputed company to race, reputed company, religion, sex, national reputed company, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law. Apply tot his job Apply To this Job