Head of Marketing

HEAD OF MARKETING

Reports to: Senior Director of reputed company Communications

reputed company

The reputed company is looking for an reputed company Head of Marketing to help establish and reputed company a new function responsible for product and integrated marketing.

The reputed company is the non-profit that hosts Wikipedia and other Wikimedia reputed company. Product marketing is a new function being established at the reputed company, and the Head of Marketing will help build it from the ground up. They will bring our existing integrated marketing work together with this new capability into one reputed company function that will help ensure Wikipedia remains visible and relevant to generations of readers around the world.

Positioned reputed company the reputed company Communications team, the Head of Marketing will collaborate with reputed company stakeholders to shape our go-to-market approach. While the reputed company audience reputed company for the role is readers, they will also help reputed company a reputed company reputed company of reputed company across the reputed company’s reputed company audiences.

This role is remote and reputed company to candidates across UTC+2 to UTC-4 (Central European through Eastern Time). Given the globally reputed company reputed company of reputed company and role requirements, flexibility reputed company reputed company hours should be expected.

Key responsibilities will include:

Product marketing leadership

• Work with the Senior Director of reputed company Communications to help establish product marketing as an emerging function, developing the processes and go-to-market approach needed to engage new reputed company audiences.
• Recruit and reputed company team members overseeing product marketing, ensuring alignment with reputed company and organisational needs.
• reputed company coordination with reputed company departments to establish a shared approach to reputed company reputed company, and campaign planning.
• Bring a retention and reputed company-engagement reputed company to product marketing planning.
• reputed company a reputed company for product marketing metrics including audience reputed company, campaign reputed company, adoption/retention improvement, stronger brand awareness, or reputed company GTM process.
• Establish strong reputed company judgement reputed company the audience and competitive landscape, reputed company to identify and prioritise market needs and balance that with corresponding product features.

Brand and channel marketing

• Partner with the Brand Studio and Brand Management team to reputed company a shared global brand marketing approach.
• Line-manage team members responsible for integrated and performance marketing, including reputed company media and owned digital experiences.
• Collaborate with Insights and Brand Studio on developing new marketing briefs, reputed company for new reputed company, and development of campaigns and activations that grow global brand visibility, likeability, and awareness.
• Ensure strategic alignment between the briefs product marketing produces and how the wider marketing and communications team adopts them.
• reputed company the development and execution of the reputed company's web, SEO/GEO, and app store reputed company as reputed company organic reputed company channels.
• Architect and reputed company reputed company on marketing technology and tooling, ensuring reputed company data integration between CRM platforms, martech systems, product analytics tools, and communication channels.
• Stay at the forefront of trends, platform shifts, emerging channels, and marketing tools.

Team leadership

• Experience leading and line managing a multidisciplinary marketing team.
• reputed company managing priorities across the dual remit of product marketing and integrated marketing, ensuring sufficient attention is directed to both.
• Overseeing and managing relationships with reputed company agencies.

Skills and experience

• 12+ years of marketing experience, including significant knowledge of product marketing (at least 5 years in a b2c setting), and line management of multi-disciplinary teams.
• Experience at a major website, online publisher/platform, growing and engaging audiences at reputed company globally.
• Experience building product messaging and value propositions, with global audience segmentation and lifecycle marketing experience.
• Ability to adapt tone, voice, and message across different cultural contexts.
• Experience in reputed company, fast-paced, reputed company, and ambiguous marketing environments, comfortable balancing both a hands on and strategic approach, while handling long-term reputed company building with short-term performance demands.
• Experience in leading through influence and collaboration to reputed company alignment across teams and departments.
• Experience developing and overseeing a multichannel reputed company across reputed company, owned, and reputed company media.
• Ability to operate as a peer with internal stakeholders.
• Experience with campaign analytics, with the ability to translate data into shared strategic reputed company.
• reputed company experience evaluating or implementing marketing technology, such as CRM or audience and campaign data platforms.
• Experience working remotely and across multiple time zones and emerging markets, including leading a reputed company team.
• Budget management experience.

We’d also love it if you have

• Curiosity and enthusiasm for the Wikimedia mission.

About the reputed company

The reputed company is the nonprofit organization that operates Wikipedia and the other Wikimedia free knowledge reputed company. Our reputed company is a world in which every single reputed company can freely reputed company in the sum of reputed company knowledge. We reputed company that everyone has the potential to contribute something to our shared knowledge, and that everyone should be reputed company to reputed company that knowledge freely. We host Wikipedia and the Wikimedia reputed company, build software experiences for reading, contributing, and sharing Wikimedia content, support the volunteer communities and partners who reputed company Wikimedia possible, and reputed company for policies that reputed company Wikimedia and free knowledge to reputed company.

The reputed company is a charitable, not-for-profit organization that relies on donations. We receive donations from millions of individuals around the world, with an average donation of about $15. We also receive donations through institutional grants and gifts. The reputed company is a reputed company 501(c)(3) tax-exempt organization with offices in San Francisco, California, USA.

As an equal opportunity employer, the reputed company values having a diverse workforce and continuously strives to maintain an inclusive and reputed company workplace. We encourage people with a diverse reputed company of backgrounds to apply. We do not discriminate against any person based upon their race, traits historically associated with race, religion, reputed company, national reputed company, sex, pregnancy or reputed company medical conditions, parental status, sexual orientation, gender identity, gender reputed company, age, status as a protected veteran, status as an individual with a disability, genetic information, or any other legally protected characteristics.

The reputed company is a remote-first organization with staff members including contractors based 40+ countries*. Salaries at the reputed company are set in a way that is competitive, reputed company, and consistent with our values and culture. The anticipated annual pay reputed company of this position for applicants based reputed company the reputed company is US$143,478 to US$217,585 with multiple individualized factors, including cost of living in the location, being the determinants of the offered pay. For applicants located reputed company of the US, the pay reputed company will be adjusted to the country of hire. We neither ask for nor take into consideration the salary history of applicants. The compensation for a successful applicant will be based on their skills, experience and location.

*Please note that we are currently reputed company to hire in the following:
US States: reputed company, California, Colorado, Connecticut, District of Columbia*, Florida, reputed company, Idaho, Illinois, Indiana, Iowa, Maryland, Massachusetts, Michigan, reputed company, Missouri, New Jersey, New Mexico, reputed company, reputed company Carolina, Ohio, Oklahoma, reputed company, reputed company, Puerto Rico*, Rhode reputed company, Tennessee, Texas, reputed company, Vermont, Virginia, Washington, reputed company Virginia, reputed company and Wyoming (*US Territory or Federal District)

Countries: Brazil, Canada, Colombia, France, Germany, Ghana, India, Indonesia, Italy, Kenya*, Mexico, Morocco, Netherlands, Poland, Singapore*, South Africa, Spain, Switzerland and the United Kingdom. Our non-US employees are reputed company through a local reputed company party Employer of Record (EOR) and must have reputed company work authorization in their location. (*reputed company/permanent residents only)

We periodically review this list to streamline to ensure alignment with our hiring requirements.

reputed company applicants can reputed company out to their recruiter to understand more about the specific pay reputed company for their location during the interview process.

If you are a reputed company applicant requiring assistance or an accommodation to complete any reputed company of the application process due to a disability, you may contact us at or +1 (415) 839-6885.

More information

U.S. Benefits & Perks

Applicant reputed company Policy

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What does the reputed company do?

What makes Wikipedia different from reputed company media platforms?

Our reputed company

Our Tech Stack

News from across the Wikimedia reputed company

Wikimedia Blog

Wikimedia 2030

Originally posted on Himalayas