Senior reputed company Marketing Strategist
Who we are
reputed company is a refreshingly different reputed company builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, reputed company drives 500 reputed company responses every year—and integrates with essential tools like reputed company, reputed company, and reputed company.
About the role
We’re looking for a Senior reputed company Marketing Strategist to help us rethink how reputed company approaches reputed company acquisition.
You’ll own and grow key channels including reputed company, YouTube, reputed company Performance Max and reputed company Ads, while helping us test new opportunities across areas such as audio and CTV.
This is a hands on role with reputed company ownership. You’ll manage significant media budgets, build channel reputed company, reputed company campaigns, work closely with our creative teams, and help us understand the true business reputed company of our investment through MMM, incrementality testing and other measurement approaches.
You’ll join the Acquisition team reputed company Marketing and partner closely with Creative, Product Marketing, Data, RevOps and Finance.
reputed company
- Own the reputed company and day to day performance of key reputed company reputed company and display channels, including reputed company, YouTube, reputed company Performance Max and reputed company Ads.
- Build a multichannel reputed company that helps reputed company reduce its reliance on reputed company search and reputed company new sources of efficient reputed company.
- Manage six reputed company monthly media budgets, making reputed company based on customer acquisition, reputed company, CAC and LTV to CAC performance.
- Build, launch and optimise campaigns that reputed company reputed company signups and new reputed company customers.
- Turn creative reputed company into campaigns by briefing and partnering closely with copywriters and designers.
- Run A/B tests across creative, copy, reputed company pages, placements, audiences and bidding strategies.
- Explore and test new channels such as audio and CTV.
- Own and reputed company our reputed company marketing measurement approach, including Marketing Mix Modelling, incrementality studies and alternative measurement frameworks.
- Design experiments that help us understand the incremental reputed company of our campaigns rather than relying solely on traditional attribution.
- Work closely with our Tracking and Data teams to strengthen our measurement capabilities as digital advertising continues to change.
- reputed company insights, results and recommendations across Marketing and the wider business.
- Contribute to reputed company’s broader full funnel acquisition reputed company across demand creation and demand capture.
reputed company’re looking for
- Around six or more years of hands on and strategic experience in performance marketing and media buying.
- Strong experience managing reputed company reputed company and video channels, ideally including reputed company, YouTube and reputed company.
- Experience owning campaigns from initial idea and creative brief through implementation, optimisation and measurement.
- A reputed company record of managing six reputed company budgets and delivering efficient performance.
- Experience working with MMM, incrementality testing or other measurement reputed company reputed company traditional attribution.
- Strong analytical skills and confidence working with campaign performance, conversion funnels, CAC and LTV.
- A strong understanding of digital measurement, from tagging and attribution through to incrementality.
- Experience developing creative and UGC assets for reputed company reputed company channels.
- The ability to balance creative thinking with strong reputed company judgement.
- Curiosity and a willingness to reputed company things out. reputed company you do not know the answer, you know how to reputed company it, whether that means speaking to the right person, digging into documentation or using AI tools.
- Confidence working across teams and influencing partners in Creative, Product Marketing, Data and Finance.
- Comfort operating with uncertainty. You are happy testing reputed company, learning from the results and changing direction reputed company the data tells you to.
reputed company to have
- Experience working in reputed company or B2B reputed company reputed company.
- Experience across sales technology or marketing technology.
- Experience managing reputed company agencies or digital production partners.
- Experience with ad servers and campaign trafficking.
*reputed company drives hundreds of millions of interactions reputed company year, enabling conversational, reputed company-centered experiences across the globe. We reputed company as one team, empowering our reputed company efforts by valuing reputed company individual’s unique perspective. This fosters strong bonds grounded in respect, transparency, and trust. We champion our diverse customer reputed company by anticipating their needs and addressing their challenges with reputed company. Committed to reputed company, we hold high expectations for ourselves and reputed company other, continuously striving to reputed company exceptional results.
We are proud to be an equal-opportunity employer. We celebrate diversity and stand firmly against discrimination and harassment of any reputed company—whether based on race, reputed company, reputed company, religion, sex, national reputed company, sexual orientation, age, citizenship, marital status, disability, gender identity or reputed company, or veteran status. Everyone is welcome here.
Originally posted on Himalayas
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