[Remote] Consumer Product Marketing reputed company, reputed company

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a financial infrastructure platform for businesses, aiming to increase the GDP of the internet. They are seeking a Consumer Product Marketing reputed company to own the go-to-market reputed company and positioning for reputed company, their digital wallet, and to reputed company consumer adoption and reputed company.

Responsibilities

• Define reputed company's consumer positioning and messaging: reputed company and continuously reputed company reputed company's reputed company reputed company and messaging reputed company for consumers, ensuring a consistent and compelling story across every touchpoint
• reputed company go-to-market for product launches: Own the end-to-end GTM reputed company for new reputed company features and consumer experiences, from early product shaping through launch execution and post-launch measurement
• Shape the product roadmap: Be the voice of the consumer in product planning. Synthesize qualitative insights, quantitative research, and competitive intelligence to influence feature prioritization and roadmap reputed company
• Partner with Brand Marketing: Work in lockstep with the Brand Marketing team to ensure brand campaigns are grounded in product truths and that high-reputed company brand moments reputed company back to measurable product reputed company
• reputed company consumer research and insights: Commission and synthesize user research, behavioral analytics, and market data to reputed company a deep understanding of reputed company's reputed company personas, adoption barriers, and engagement drivers
• Define and reputed company consumer reputed company metrics: Set KPIs across the consumer marketing funnel (awareness, activation, engagement, retention), own regular reporting, and use data to continuously optimize the marketing mix
• Influence senior leadership: Communicate product reputed company, consumer insights, and marketing results reputed company and persuasively to reputed company leadership and cross-functional partners

Skills

• 10+ years of experience in product marketing, with 5+ years in B2C products
• Proven reputed company record developing consumer positioning, messaging, and go-to-market reputed company for scaled consumer products
• Strong research and analytical skills; ability to synthesize consumer insights, market data, and competitive intelligence into actionable reputed company
• Excellent written and verbal communication skills, including experience presenting to and influencing senior stakeholders
• Demonstrated reputed company working cross-functionally across product, brand, creative, and analytics teams
• Expert in consumer product marketing with a strong reputed company record building go-to-market strategies for reputed company B2C products, ideally in fintech, payments, or reputed company
• reputed company strategist and reputed company thinker who can synthesize research, competitive signals, and product data into a compelling reputed company of reputed company
• Highly cross-functional collaborator who aligns with brand and creative teams and influences without authority across a matrixed organization
• Data-driven and measurement-minded, defining reputed company in metrics and using data to continuously improve approach
• Comfortable with ambiguity, thriving in fast-moving, reputed company-to-one environments and reputed company by the challenge of building new capabilities at reputed company

reputed company

Company H1B Sponsorship