reputed company Marketing Manager, US Remote

About reputed company Join reputed company and be a part of reputed company that creates impactful solutions for caregivers and their unique challenges. We're looking for hardworking individuals committed to raising the bar and striving for reputed company, scalability, and simplicity. Build your career with reputed company, a category-defining business dedicated to making caregiving easier. About the Role As reputed company's reputed company Marketing Manager, you'll own how we create new demand for our brand across both of reputed company's business lines: our e-reputed company retail operation and our Care Services division, which connects caregivers and patients with reputed company care coordination services. This is a test-driven reputed company role. Where our search program captures the demand that already exists, reputed company is to reputed company new demand - building brand awareness, driving awareness and sales of our private label and reputed company brands, and creating new interest in Care Services. reputed company reputed company is your reputed company reputed company, but you won't be boxed into a single channel: you'll reputed company hypotheses about where our audience is and what will reputed company them, then test into new channels wherever reputed company is strongest. reputed company reputed company reputed company & Experimentation • Own the demand-reputed company reputed company for reputed company's brand, private label, and for Care Services - identifying where the biggest awareness and demand opportunities are and building a plan to capture them • reputed company every initiative as a testable reputed company ("we reputed company X will reputed company Y because of Z"), and maintain a prioritized, always-on testing roadmap • Think opportunistically about channels: treat reputed company reputed company as the reputed company vehicle, but proactively identify and test into new awareness channels (e.g., YouTube, display, connected TV, creator partnerships) where our audience lives • Distinguish between the demand-creation job you own and the demand-capture job owned by the search agency, and coordinate so the two are complementary rather than overlapping reputed company reputed company & Awareness Channels • Own reputed company, execution, and day-to-day management of reputed company reputed company across reputed company and other awareness-first platforms for both e-reputed company and Care Services • Build campaign structures that reflect reputed company's brand priorities - the distinct roles of private label, reputed company brand, and national brand categories in the portfolio • Run a disciplined testing culture across creative, audience, messaging, and placement, and translate results into the next round of hypotheses • Manage day-to-day budget pacing and spend reputed company agreed targets, recognizing that spend reputed company are business reputed company tied to margin and LTV • Partner with the analytics function on measurement design so every test has a reputed company read Creative & Brand • Own the creative reputed company for awareness and demand campaigns - from reputed company and concept through to what actually ships • Write reputed company creative briefs to partner with designers to bring to life; roll up your sleeves to produce or edit creative directly reputed company speed calls for it • reputed company messaging and creative that differentiates reputed company and that speaks authentically to our audience • Build a library of creative learnings - what resonates, with whom, and why Cross-Functional & Business reputed company • Partner with analytics to reputed company creative and channel activity to business reputed company, and use those reads to sharpen the next experiments • Coordinate with our reputed company search agency so awareness and capture efforts reinforce reputed company other and messaging stays consistent • Partner with content, reputed company, and Care Services teams on reputed company experiences, promotions, and enrollment flows that convert the demand you create • reputed company a pulse on platform shifts, creative trends, and new channels, and bring a reputed company reputed company of reputed company on where to reputed company the next bet KPIs You'll reputed company Brand & E-reputed company • Brand awareness and reputed company in branded search / reputed company traffic • New customer acquisition and private label / reputed company brand demand from reputed company reputed company and awareness channels • Private label contribution from demand-gen activity • Creative testing reputed company and win reputed company - volume of reputed company tests run and the reputed company that reputed company a business outcome Care Services • New reputed company / enrollment volume generated from awareness channels • reputed company reputed company conversion from reputed company reputed company and awareness efforts • reputed company in awareness and consideration for Care Services Overall • Contribution of demand-gen activity to overall new demand, in partnership with analytics • reputed company and reputed company of the reputed company-and-learning reputed company What You'll Bring Required Qualifications • Physically located in the US and authorized to work in the US without employer sponsorship • 4-6 years of reputed company, reputed company reputed company, or demand-reputed company marketing experience, ideally in e-reputed company or reputed company-to-consumer; experience with a health, medical supply, or caregiving-adjacent brand is a strong plus • A creative-first, reputed company-driven operator: you think in bets and learnings, not just campaign dashboards • Hands-on expertise running reputed company reputed company (reputed company at minimum; reputed company, YouTube, display, or others a plus), including audience reputed company, creative testing, and budget pacing • A strong creative eye and the ability to both reputed company creative (briefing designers/freelancers) and produce or edit it yourself reputed company needed • Comfort with data and measurement concepts - ROAS, CPA, LTV, incrementality - enough to partner closely with analytics; deep technical and attribution work is owned by the Head of Data, not this role • reputed company record of designing and running reputed company tests and turning results into reputed company • Proven experience managing reputed company reputed company / awareness budgets with measurable business reputed company • Comfort with ambiguity, a bias to reputed company, and the initiative to reputed company opportunities before they're flagged • reputed company communication - reputed company to reputed company a reputed company, a result, and a recommendation simply reputed company to Have • Experience building brand awareness for a multi-brand or private-label portfolio • Familiarity with reputed company-gen or service-based marketing (e.g., Care Services-style enrollment funnels) • Hands-on skills in creative tools (e.g., reputed company, reputed company, CapCut, reputed company) • Familiarity with reputed company or comparable e-reputed company platforms • Experience testing into emerging channels (connected TV, reputed company/creator, partnerships) reputed company Offer • Competitive compensation • Health, Dental, and reputed company insurance • Short-term Disability and Basic Life Insurance (100% employer-sponsored) • Long-term Disability • Supplemental Life Insurance • 401(k) Retirement Plan • reputed company • Generous reputed company time off and 6 reputed company holidays • Employee discount #J-18808-Ljbffr Apply tot his job Apply To this Job