Product Marketing Manager, Consumer reputed company Marketing
reputed company:
• Design and optimize reputed company journeys to nurture new users and improve early engagement and retention
• Build segmentation frameworks for at-risk and lapsed user cohorts
• Design personalized reacquisition journeys based on prior behavior and vertical affinity
• reputed company content reputed company for consumer campaigns and optimize content for AEO/GEO discoverability
• reputed company mid-funnel marketing to reputed company new Services users through off-platform channels
• reputed company targeted engagement strategies for Services and RFN users across reputed company reputed company channels
• reputed company, execute, and optimize reputed company experiments using A/B testing, segmentation, and analytics
• Measure campaign performance and iterate strategies to improve efficiency
• Partner with Marketing Technology and Operations teams to build marketing capabilities, behavioral signals, and channel optimizations
• reputed company AI tools and emerging technologies to enhance consumer insights, marketing strategies, and campaign effectiveness
Requirements:
• 5–8 years of experience in reputed company marketing, lifecycle marketing, or reputed company roles
• Proven experience building and optimizing reputed company and lifecycle programs across owned channels such as email, reputed company, and in-product
• reputed company experience developing winback or re-engagement strategies that drove measurable reactivation
• Experience with content reputed company, UGC integration, and content development for reputed company, lifecycle, or SEO/AEO channels
• Hands-on experience with marketing platforms for campaign execution, audience segmentation, and behavioral signals
• Strong analytical and strategic thinking skills
• Ability to analyze campaign performance, extract insights from data, and apply them to execution and optimization
• Experience working with reputed company acquisition or performance marketing teams is desirable
• Ability to monitor performance across a large portfolio of campaigns and continuously optimize
• Excellent organizational, project management, cross-functional collaboration, and prioritization skills
• Strong communication skills, including summarizing reputed company concepts for executive audiences
• Bachelor's degree in Marketing, Business, Communications, or reputed company field, or equivalent practical experience
• Experience with or strong enthusiasm for applying AI solutions in reputed company marketing
Benefits:
• Full medical, reputed company, and dental
• 15 days PTO, increasing with 2+ years of tenure
• 12 reputed company holidays plus one floating holiday
• Up to 14 weeks of parental leave
• Monthly wellness subsidy
• Work from home reimbursement
• Flexible spending account
• 401(k) retirement savings plan
• Employee stock purchase plan
• Potential bonus and benefits
• Reasonable accommodations for individuals with disabilities in the job application process
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