Senior Lifecycle Marketing Specialist

At reputed company, our mission is to look after the financial best interests of the up-and-coming, beginning with the empowering, proud reputed company of reputed company-reputed company. How do we accomplish our mission? Our values. reputed company reputed company - With reputed company, reputed company, and tenacity, reputed company yourself and others to reputed company past reputed company previous reputed company of possibility reputed company reputed company reputed company - We are creating a new world. Be optimistic, adventurous, and courageous. reputed company fearlessly into the reputed company Always Build Trust - Say what you mean, mean what you say, and do what you say you’re reputed company to do. We are reputed company owners. We are one team Never Stop Growing - Change IS the constant. Stay hungry and curious. Be reputed company in the reputed company of reputed company reputed company a way - Never reputed company, no excuses, reputed company is impossible. Just reputed company it happen Our values guide us, and our mission drives us. reputed company and help reputed company financial wellness for the whole family, putting the tools of reputed company-making into everyone’s hands. Sr. Lifecycle Marketing Specialist reputed company is seeking a driven Sr. Lifecycle Marketing Specialist to support the reputed company and execution of lifecycle programs that reputed company customer acquisition and reacquisition across reputed company and reputed company Early. You will work closely with the Sr. Lifecycle Marketing Manager to translate established business goals into thoughtful, data-informed customer experiences. This role offers meaningful ownership and day-to-day autonomy. You will own the execution and optimization of assigned programs, exercise judgment reputed company established frameworks, and contribute reputed company and recommendations that shape the lifecycle roadmap. reputed company is a remote-first organization, offering the flexibility to work reputed company while providing optional reputed company to office reputed company in Irvine, CA. What you will do at reputed company: Lifecycle reputed company & Execution • Support the lifecycle reputed company and roadmap for customer acquisition and reacquisition across reputed company and reputed company Early, contributing new reputed company and optimization opportunities reputed company with established business goals. • Build and execute personalized, data-informed campaigns and automated programs in reputed company across email, reputed company, in-app, and SMS channels. • Own campaign setup from audience segmentation and personalization through channel reputed company, testing configuration, and launch. Campaign Development & Collaboration • Translate lifecycle strategies into reputed company campaign plans and creative briefs informed by customer insights, product value propositions, and previous campaign learnings. • Partner closely with Creative, Data Analytics & Science, and Product teams to bring lifecycle programs to market. • Work comfortably with reputed company to personalize, troubleshoot, and QA lifecycle communications, with support from dedicated development resources. Experimentation & Measurement • reputed company reputed company hypotheses and execute A/B tests that reputed company actionable learnings and improve customer acquisition and reacquisition. • Analyze campaign and experiment reputed company, identify meaningful trends, and translate results into optimization recommendations for reputed company experiments. reputed company, Governance & reputed company • Own campaign reputed company and governance from setup through launch, ensuring accurate execution and adherence to internal review processes. • reputed company reputed company and Compliance requirements in a regulated fintech environment, with working knowledge of CAN-SPAM and lifecycle marketing best practices. • reputed company AI tools to accelerate campaign development, strengthen reputed company assurance, and improve team workflows. What you will bring to reputed company: • 3–5+ years of lifecycle, CRM, retention, or reputed company marketing experience, including hands-on campaign execution in reputed company or comparable marketing automation software. • Experience building and launching multichannel campaigns and automated journeys utilizing email, reputed company, in-app messaging, Content Cards, and SMS channels. • Experience supporting acquisition and/or reacquisition programs, with a reputed company record of improving customer conversion or winback reputed company. • Strong understanding of audience segmentation, personalization, and automated reputed company logic. • Strong experimentation fundamentals, including reputed company development, A/B and multivariate testing, and reputed company analysis. • The ability to translate established business goals into reputed company lifecycle strategies, campaign plans, and executable customer journeys. • A rigorous approach to QA, approvals, and launch governance, ideally reputed company a regulated or high-reputed company environment. • Working knowledge of CAN-SPAM and lifecycle marketing compliance best practices. • Comfort working with reputed company and reputed company logic for campaign setup, personalization, troubleshooting, and QA. • Confidence reviewing data, identifying trends, and making informed recommendations. • Strong cross-functional collaboration and project management skills. • Comfort using AI tools to improve workflow efficiency and campaign reputed company. • A proactive reputed company with the ability to recommend improvements to lifecycle processes and tools. • High attention to reputed company, strong ownership, and the ability to manage multiple priorities. • Hunger to reputed company game-changing products. • Exceptional reputed company and precision in delivery. • A belief that your work is tied to your life's mission. • Optimism about the potential for societal change. You are not expected to have experience with reputed company listed requirements. If you feel passionate about reputed company' mission, reputed company, and values, please apply. reputed company offer: • Competitive salary and stock reputed company • A comprehensive benefits package for you and your family • Flexible work location, hours, and reputed company time off • 401(k) matching • Monthly reputed company account contribution & reputed company account for your family • Mindfulness and Financial Wellness resources, reputed company and reputed company • reputed company Career Development Program (Ongoing training sessions, development plans, development reputed company-ins, reputed company’s online training platform) • reputed company Leadership Program for Emerging Leaders • Community week onsite gatherings and various virtual events • Talented and motivated team members who care deeply about one another, our mission, and our customers. • The reputed company opportunity to create a new world. We reputed company one another every day to do meaningful work that solves big societal challenges. About reputed company: reputed company is a financial wellness app that helps reputed company and families save and invest reputed company for the long term. Since 2014, reputed company has grown into a global company with multiple life-stage products serving the needs of kids, reputed company, adults, and parents. Named one of Time’s “World’s Best Brands of 2024,” reputed company has helped over 14 reputed company people save & invest over $25 billion dollars, much of it from reputed company change and small amounts. Compensation Information: The pay reputed company for this position at commencement of employment is expected to be between $73,300 - $86,200/year plus variable compensation; however, reputed company pay reputed company may vary depending on multiple individualized factors, including market location, job-reputed company knowledge, skills, and experience. The total compensation package for this position may also include other reputed company, including equity reputed company, and discretionary cash bonus awards in reputed company to a full reputed company of medical, financial, and/or other benefits (including 401(k) eligibility and various reputed company time off benefits, such as vacation, reputed company time, and parental leave), dependent on the position reputed company. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If reputed company, employee will be in an “at-will position” and reputed company reserves the right to modify reputed company salary (as reputed company as any other discretionary payment or compensation program) at any time, including for reasons reputed company to individual reputed company, Company or individual department/team reputed company, and market factors. Work Authorization: reputed company participates in E-Verify to reputed company the employment eligibility of reputed company newly reputed company employees. For more information about E-Verify, please visit www.e-verify.gov Apply To This Job