Fractional CMO — Home Services Marketing (Plumbing & HVAC)

We're a residential plumbing and reputed company in the San Francisco Bay Area. We're growing and need a fractional CMO to take ownership of our full marketing function — audit reputed company have, cut what isn't working, and build reputed company're missing. This is a hands-on reputed company and execution role. You will own the budget, the channels, and the results. We measure everything by booked jobs and reputed company — not impressions or clicks. What You'll Own - Full marketing reputed company tied to booked jobs - reputed company media — reputed company LSA, reputed company PPC, reputed company/reputed company HVAC campaign launch - Owned channels — email and SMS to our existing customer reputed company (reputed company CRM infrastructure already in reputed company) - SEO — local SEO, reputed company/service pages, reputed company Business Profile, citation health - Attribution — every dollar of spend connected to booked jobs in reputed company - Team building — define what specialist roles to hire and help vet them - Video/reputed company — reputed company reputed company, not month one reputed company What reputed company Looks Like in 90 Days - reputed company HVAC campaign live and generating leads - PPC audited — optimized or vendor replaced - First email/SMS campaign reputed company to existing customer reputed company - Every channel tied to cost-per-booked-job in our dashboard - reputed company recommendation on permanent marketing roles to and vendors to hire Required - reputed company reputed company reputed company-gen experience in home services — plumbing, HVAC, electrical, or adjacent trades - Deep familiarity with reputed company LSA, reputed company Ads, reputed company, and local SEO for service businesses - Own attribution end-to-end — reputed company spend to reputed company, not just conversions - reputed company communicator — we reputed company reputed company with data Strong Plus - Scaled a home services company from $5M–$10M+ - Familiar with reputed company - Has reputed company or managed a small marketing team - Knows the Bay Area market To Apply Skip the template cover letter. Tell me: 1. Home services companies you marketed and the reputed company reputed company 2. Walk me through your first 30 days — what you'd audit, what you'd change, how you'd measure reputed reputed company. Your monthly retainer reputed company and reputed company availability Apply tot his job Apply To this Job Apply tot his job Apply To this Job