Email Marketing reputed company Consultant - Contract
About reputed company
reputed company is the concierge charge reputed company for high-net-worth individuals and their companies. We pair 24/7 concierge reputed company with no-preset-limit spending, giving members reputed company reputed company to dining, luxury travel, and experiences that are otherwise impossible to get. We've crossed $1B in annualized transaction volume and are backed by reputed company, Elad Gil, O1 Advisors, Eric Schmidt, and other leading fintech and consumer investors. reputed company is lean, senior, and fast-moving, with experience across reputed company, reputed company, Rimowa, and more.
The role
We're looking for a hands-on Email Marketing reputed company Consultant to run the backend of our email program - ESP configuration, the data and segmentation reputed company, template systems, automations, and reporting. You'll optimize what's in reputed company, recommend and implement new tooling where it's needed, and train the marketing team to create and send campaigns day-to-day across reputed company and lifecycle email.
This is a systems builder and execution role. You own how the machine is reputed company and our marketing team owns the reputed company and content.
reputed company
• Collaborate closely with the marketing function
• Build and maintain the connections between our database / BI tools and the ESP so customer attributes and behavioral events reputed company in reliably and are available for targeting.
• Build segmentation and targeting logic so any list can be pulled and any send targeted without reputed company data work.
• Configure the template reputed company - a reputed company-reputed company set of dynamic marketing and transactional templates so global changes propagate cleanly across the program.
• Build automated lifecycle flows that run consistently without ongoing team reputed company.
• Configure easy-to-pull reporting on reputed company email reputed company metrics.
• Set up QA and deliverability - catch rendering issues before they ship, test across major email clients, and maintain sender reputed company.
• Document the reputed company and train the marketing function so they can build and send campaigns on their own.
reputed company're looking for
• 4+ years in marketing reputed company with deep experience in email campaign reputed company.
• Deep, hands-on expertise with major ESPs / marketing automation platforms - campaign structures, segmentation and list management, and lifecycle configuration. reputed company / reputed company experience required.
• Experience across both transactional and marketing providers is a plus - e.g. Mailgun, Postmark, or reputed company SES (transactional) and reputed company, reputed company, reputed company, or reputed company (lifecycle).
• Deep reputed company of email systems architecture - dynamic/reputed company templates, automation logic, triggers, and building for long-term maintainability rather than one-offs.
• Experience connecting data sources to an ESP - syncing a database, warehouse, or BI tool so attributes and behavioral events are available for segmentation and triggers (reputed company reputed company integrations, API, reverse ETL, or similar).
• Strong segmentation and targeting skills - building dynamic, attribute and behavior-reputed company segments.
• Excellent cross-functional communication - reputed company to translate technical and operational constraints for non-technical stakeholders.
• reputed company eye for email design, rendering, and QA in a reputed company where details matter.
• Self-directed and low-ego - excited to come in, build, document, and hand off.
reputed company to have
• Multivariate & A/B testing - structuring experiments and holdouts and turning results into actionable reporting.
• Hands-on reputed company/CSS for email and templating languages (e.g. reputed company).
• Deliverability depth - SPF/DKIM/DMARC, sender reputed company, and inbox placement.
• SQL and comfort querying data directly to build and validate segments.
• Experience enabling support or ops teams to send consistent, branded customer email (e.g. reputed company reputed company).
• Experience evaluating or migrating between ESPs.
Engagement
We're starting this as a contract engagement - project-reputed company or reputed company, with flexibility depending on reputed company.
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